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Your Contact Fynn Troebst
Fynn Troebst
Sales Germany / International

E-Mail:
f.troebst@alveus.eu

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+49 (0) 40 468 987-0

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15.02.2017 | Matcha, Japan’s most precious powder

Today matcha has found its way to the world’s metropolitan cities, where it is highly prized for its many valuable nutrients and unique health benefits. It’s not just in the mornings that it can invigorate you with its high caffeine content, working like a ‘healthy espresso’ and pick-me-up. We have put together a carefully chosen selection of different matcha qualities for you and your customers. Experience the unique benefits of this little tin of green energy.


Matcha, the new superfood?

It’s chlorophyll, the pigment found in plants, that gives all plant matter its green colour, and is especially found in matcha. This pigment, it is claimed, increases the body’s immunity and helps in the development of new blood cells. It is said to be able to inhibit infections and toxins that can lead to cancer. Studies at Oregon State University have shown that chlorophyll apparently helps to stop the cells in bowel cancer from dividing. In this way, the growth of tumour cells is inhibited.

More and more elderly people are suffering from Alzheimer's. Epigallocatechin gallate (EGCG), a substance contained in matcha, is said to reverse the lethal process of plaque formation in Alzheimer's and Parkinson's. This was discovered by researchers from the Max Delbrueck Center for Molecular Medicine (MDC) in Berlin. Alzheimer's is caused by wrongly folded proteins, EGCG is said to stimulate the correct folding of proteins and can even dissolve plaques that have already formed.

 

Coffee makes you jumpy, tea gets you going

The caffeine in coffee is broken down more quickly in the body. The caffeine in matcha (theine) is released slowly throughout the whole day to be absorbed by the body. When coffee has long since stopped working, a cup of tea can carry on getting you through the day for a lot longer. What’s more, matcha can help improve concentration.

It can also help prevent aching muscles in athletes. The catechin is said to reduce the stress on muscles, making regeneration after training quicker too. 

 

Matcha peeling

Silky soft skin in just two minutes. This natural peeling will revitalise your skin

Ingredients:
½ tsp. matcha powder
1 tbsp. butter
1 tbsp. coarse sea salt
1-2 tsp. olive oil 

Method:
Add all the ingredients to a bowl and mix together well. Then transfer to a clean jar and seal well. For best results, store in the fridge and use within a few days. 

Application:
Dampen the face slightly, take a small amount of the peeling mixture in your hand and smooth over your face with a gentle, circular motion. Avoid the eye area! Then cleanse the face with warm water and dab dry with a soft towel. Repeat the peeling process up to three times a week. 

 

How to matcha

Take approx. 1g matcha in a cup or, better still, in a traditional chawan – the name for matcha bowls in Japan. Now fill it with about two finger-widths of 80°C hot water and whisk with the traditional bamboo brush (called a chasen in Japanese) for approximately 15 seconds using a rapid back and forth motion. This will produce no lumps and a fine froth will appear on the surface. 

Be careful not to move the brush too roughly across the base of the bowl and do not press it against the base too forcefully. Use only clear water to clean your bamboo brush; do not use soap because this could ruin the taste when you use it next time.
Tip: Steeping the bristles of the brush in warm water for about 10-20 minutes before first-time use will allow them to soak up the water and soften, making it easier to make matcha.