Dear tea lovers,
The story of Alveus began in 2006: I had just finished my degree in Business Administration and was weighing up whether to accept a job offer from an international finance company when I stood in the lift of a Hamburg tea shop and was overcome by the delicious scent of tea. The special aroma made me stop and think: I thought about the last three exhausting years of my business degree and of those brief moments to myself with a hot cup of tea. I started to doubt whether a career in the world of soulless financial products was really the right path for me to take. Wouldn’t it be much more fulfilling to provide people with happy moments of conscious enjoyment for the senses? Why not just turn my passion for tea into a career?
Shortly after, I brought together a young team that shared my enthusiasm for tea and wanted to turn my idea into a reality. None of us had any experience in the tea industry, but we made up for our lack of industry-specific expertise with our passionate commitment and talent for improvisation. We got our own manufacture going and started creating our own tea blends by hand. The company has now been around for over ten years, and we have always remained loyal to our belief that only the finest quality, sustainability and love guarantee the best tea experience.
I would like to thank all the customers, partners and company friends from the bottom of my heart, who supported us in making our dream come true. Thanks to your great support and imaginative suggestions, we have succeeded in creating the widest and most creative range of teas worldwide, and in giving our favourite drink a young, fresh image. We look forward to continuing our journey together with you and inspiring tea lovers all over the world with our creations.
Best wishes,
Daniel Trenk
The company has experienced considerable growth during recent years and is constantly developing. You can find an overview of the most important milestones of our company history here.
The first steps
01.03.2006
The first catalogue
13.09.2006
First website goes online
24.11.2006
The organic boom
01.05.2007
Important customers in Paris and Barcelona
19.10.2007
The second catalogue
05.10.2008
Alveus world: first shop-in-shop solution
01.09.2009
We’re on TV
01.10.2009
1000 customers
01.01.2010
Finally – the move
21.05.2010
The new Alveus CI
01.02.2011
1000 teas
05.09.2012
Icebear & Tiger
01.11.2013
The new canteen is opened
01.05.2014
Shop Opening
01.03.2017
growth
01.06.2017
The first steps
At the beginning, Alveus is housed in a 200m² warehouse. Only 100m² of that is being rented, however. The rest of the space is cordoned off with parcel tape – a line which cannot be crossed. There are four staff on board, selling in the mornings and blending in the evenings. There is no inventory control system, and the staff communicate by shouting across the room – everyone tries their hand at everything.
01.03.2006