“It all began with a scent in my nose.”

Dear tea lovers,

the story of alveus® began in 2006: I had just finished my degree in Business Administration and was weighing up whether to accept a job offer from an international finance company when I stood in the lift of a Hamburg tea shop and was overcome by the delicious scent of tea. The special aroma made me stop and think: I thought about the last three exhausting years of my business degree and of those brief moments to myself with a hot cup of tea. I started to doubt whether a career in the world of soulless financial products was really the right path for me to take. Wouldn’t it be much more fulfilling to provide people with happy moments of conscious enjoyment for the senses? Why not just turn my passion for tea into a career?

Shortly after, I brought together a young team that shared my enthusiasm for tea and wanted to turn my idea into a reality. None of us had any experience in the tea industry, but we made up for our lack of industry-specific expertise with our passionate commitment and talent for improvisation. We got our own manufacture going and started creating our own tea blends by hand. The company has now been around for over ten years, and we have always remained loyal to our belief that only the finest quality, sustainability and love guarantee the best tea experience.

I would like to thank all the customers, partners and company friends from the bottom of my heart, who supported us in making our dream come true. Thanks to your great support and imaginative suggestions, we have succeeded in creating the widest and most creative range of teas worldwide, and in giving our favourite drink a young, fresh image. We look forward to continuing our journey together with you and inspiring tea lovers all over the world with our creations.

 

Best wishes,

Daniel Trenk

The milestones of an innovative company

The company has experienced considerable growth during recent years and is constantly developing. You can find an overview of the most important milestones of our company history here.

The first steps

01.03.2006

The first catalogue

13.09.2006

First website goes online

24.11.2006

The organic boom

01.05.2007

Important customers in Paris and Barcelona

19.10.2007

The second catalogue

06.10.2008

alveus® world: first shop-in-shop solution

01.09.2009

We’re on TV

01.10.2009

1000 customers

01.01.2010

Finally – the move

21.05.2010

The new alveus® CI

01.02.2011

1000 teas

05.09.2012

Icebear & Tiger

01.11.2013

The new canteen is opened

01.05.2014

Shop Opening

01.03.2017

growth

01.06.2017

The first steps

At the beginning, alveus® is housed in a 200m² warehouse. Only 100m² of that is being rented, however. The rest of the space is cordoned off with parcel tape – a line which cannot be crossed. There are four staff on board, selling in the mornings and blending in the evenings. There is no inventory control system, and the staff communicate by shouting across the room – everyone tries their hand at everything.

01.03.2006

The first catalogue

The first alveus® catalogue is published after just half a year. 150 conventionally grown and 36 organic teas are displayed on 68 pages. The catalogue is available in German and English.

13.09.2006

First website goes online

The first website goes online in November 2006. Right from the start, alveus® makes sure it has an innovative website.

24.11.2006

The organic boom

In May 2007, alveus® experiences a real organic boom. The considerable broadening of the organic range pays off: sales of organic tea really explode.

01.05.2007

Important customers in Paris and Barcelona

Thanks to customer recommendations, orders from abroad pour in. At the same time, however, alveus® stays loyal to its principles: small, fresh batches of tea are blended lovingly by hand.

19.10.2007

The second catalogue

Two years after the first catalogue, a second is published. There is something very special about the catalogue – it is available in four languages: German, English, French and Spanish.

06.10.2008

alveus® world: first shop-in-shop solution

The first of many concepts is born – the olive leaf concept. From now on, customers can make even more of the alveus® brand.

01.09.2009

We’re on TV

Three years after its establishment, a camera team from the Hamburg 1 television channel pays the company a visit. Managing Director Daniel Trenk is interviewed about his passion for tea and his plans to bring his modern and innovative ideas to the industry.

01.10.2009

1000 customers

alveus® is proud to inspire over 1000 customers from all over the world with their innovative, high-quality creations and concepts.

01.01.2010

Finally – the move

Thanks to continued growth, alveus® is able to increase its storage capacity. It goes without saying that the opening is celebrated in style.

21.05.2010

The new alveus® CI

Following consultation with customers and staff, the alveus® corporate identity is changed. It is a change which will soon bear fruit.

01.02.2011

1000 teas

alveus® has created over 1000 different tea blends. Plenty of creativity is required for this – especially in terms of naming them all. In case of mental block, a bottle of wine tends to do the trick!

05.09.2012

Icebear & Tiger

The alveus® school project “Icebear&Tiger” is launched! Many schools love the project and ask to join. Making sure that children know about healthy eating is very important to alveus®. It’s a lot of fun too!

01.11.2013

The new canteen is opened

The new canteen is home to a table football room and roof terrace, including a wicker beach chair. Many a summer evening is spent with a barbecue here after work. Staff also stay relaxed by taking part in weekly yoga sessions.

01.05.2014

Shop Opening

Opening of our first flagship store in Hamburg.

01.03.2017

growth

alveus® now employs 85 staff, including 6 trainees. What’s more, alveus® has the largest range of teas in Europe and supplies more than 4,200 satisfied specialist tea shops in over 60 countries around the globe.

01.06.2017

0
Ingredients
0
Sales Countries
0
Tea Varieties