The first green tea, the very first harvest. Shincha, Shin Japanese for new and Cha Japanese for tea. Literally: the new tea. The new green tea tastes extremely fresh and lively, is richly complex and particularly healthy. Shincha was once a rarity reserved only for the Japanese emperor (Tenno) and the nobility. Today, the first Shincha and it‘s harvest are events that the whole of Japan expects and celebrates.
Just in time for Ash Wednesday I started a GreenTox® cure. Without knowing what I was really getting into. What I knew was that after Christmas and Carnival I wanted a break. The offer with GreenTox® made me curious. And writing a few lines about it on Facebook every week didn't seem so difficult to me now. Here's my summary of how my looks and habits have changed and what insights I've gained.
A tea manufactory makes a tea-coffee comparison? All right, thinks the reader. First, the facts about tea and coffee...
In the cool winter months, you and your customers need optimal refreshment at any time of the day. alveus® offers you a wide range of premium quality organic tea blends that will create a moment to meet your needs. But first of all, there is a question: Which tea suits my moment?
The days are getting shorter, the evenings longer and the summer is slowly coming to a close. For many, this is the time of year when a daily cup of tea becomes part of everyday routine again. We have developed an exceptional tea for you and your customers specially for this unique tea moment. It combines the best aromas from the cold months and lures you into an irresistible moment of pleasure. Prepare to be enchanted by our new Cozy Moments Bio!
Today matcha has found its way to the world’s metropolitan cities, where it is highly prized for its many valuable nutrients and unique health benefits. It’s not just in the mornings that it can invigorate you with its high caffeine content, working like a ‘healthy espresso’ and pick-me-up. We have put together a carefully chosen selection of different matcha qualities for you and your customers. Experience the unique benefits of this little tin of green energy.
Matcha is no ordinary green tea powder. For four weeks before being harvested the tea plants are shaded, to have the leaves grow more slowly. Discovered by chance when the plantations needed to be protected from the ash of a volcano, the procedure hugely influences the flavour of the tea. The concentration of precious nutrients such as chlorophyll and tea-polyphenol increases, and the leaf takes on a darker colour. Matcha is ground in stone or granite mills as slowly and carefully as possible. Each production step is carried out with the utmost care and attention, bringing the drink to its fullest richness.
The fine powder glows a bright green. Matcha, Japanese for "powdered tea” and a central part of the Japanese tea ceremony, is very popular in Germany. Many know it as "Green Chai", "Matcha latte" or even as a non-alcoholic long drink.