The first green tea, the very first harvest. Shincha, Shin Japanese for new and Cha Japanese for tea. Literally: the new tea. The new green tea tastes extremely fresh and lively, is richly complex and particularly healthy. Shincha was once a rarity reserved only for the Japanese emperor (Tenno) and the nobility. Today, the first Shincha and it‘s harvest are events that the whole of Japan expects and celebrates.
alveus® has something very special for its customers. The '4 Color Cup Set' is designed by the award-winning ceramic artist Son Minyoung from the South Korean town of Icheon, which is known all over the world for its outstanding ceramic artwork.
The fine powder glows a bright green. Matcha, Japanese for "powdered tea” and a central part of the Japanese tea ceremony, is very popular in Germany. Many know it as "Green Chai", "Matcha latte" or even as a non-alcoholic long drink.