The first green tea, the very first harvest. Shincha, Shin Japanese for new and Cha Japanese for tea. Literally: the new tea. The new green tea tastes extremely fresh and lively, is richly complex and particularly healthy. Shincha was once a rarity reserved only for the Japanese emperor (Tenno) and the nobility. Today, the first Shincha and it‘s harvest are events that the whole of Japan expects and celebrates.
Alveus has something very special for its customers. The '4 Color Cup Set' is designed by the award-winning ceramic artist Son Minyoung from the South Korean town of Icheon, which is known all over the world for its outstanding ceramic artwork.
The fine powder glows a bright green. Matcha, Japanese for "powdered tea” and a central part of the Japanese tea ceremony, is very popular in Germany. Many know it as "Green Chai", "Matcha latte" or even as a non-alcoholic long drink.