{"id":26324,"date":"2026-01-05T12:35:04","date_gmt":"2026-01-05T11:35:04","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=26324"},"modified":"2026-01-05T13:13:54","modified_gmt":"2026-01-05T12:13:54","slug":"tendencias-mercado-te","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/es\/blog\/tendencias-mercado-te\/","title":{"rendered":"Tendencias del mercado del t\u00e9 para el 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26324\" class=\"elementor elementor-26324 elementor-26288\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b04a824 e-flex e-con-boxed e-con e-parent\" data-id=\"b04a824\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-402421d elementor-widget elementor-widget-text-editor\" data-id=\"402421d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfTe gustar\u00eda conocer las <strong>tendencias del mercado del t\u00e9 para el a\u00f1o 2026<\/strong>?<\/p><p>Gracias a un profundo estudio realizado por nuestro departamento de marketing, respaldado por fuentes profesionales de la industria, y enriquecido con el valioso feedback de miles de clientes en toda Europa\u2026 nos atrevemos a revelar lo que este nuevo a\u00f1o nos depara la industria del t\u00e9.<\/p><p>Prep\u00e1rate para destacar entre tus competidores; toma nota y aseg\u00farate de cosechar abundantes \u00e9xitos en tu negocio de t\u00e9 a lo largo del 2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123fff1 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"123fff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tContenidos\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__123fff1\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__123fff1\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__123fff1\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fcee3 elementor-widget elementor-widget-heading\" data-id=\"14fcee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00e9s biol\u00f3gicos: el bio deja de ser nicho\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f777f elementor-widget elementor-widget-image\" data-id=\"c0f777f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_b.jpg\" class=\"attachment-large size-large wp-image-59565\" alt=\"jardin t\u00e9 bio\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d45e0c elementor-widget elementor-widget-text-editor\" data-id=\"3d45e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La alimentaci\u00f3n bio ya forma parte del d\u00eda a d\u00eda de muchos consumidores: frutas, verduras, cereales\u2026 y, cada vez m\u00e1s, tambi\u00e9n el t\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">En 2026, el crecimiento del t\u00e9 biol\u00f3gico contin\u00faa impulsado por dos factores clave:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una mayor conciencia sobre salud y bienestar.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una preocupaci\u00f3n cada vez m\u00e1s presente por el impacto medioambiental de lo que consumimos.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">El t\u00e9 se percibe como algo m\u00e1s que una bebida caliente y forma parte de un estilo de vida. En ese contexto, el sello org\u00e1nico deja de ser un detalle para convertirse en un criterio de elecci\u00f3n.<\/span><\/p><p><b>\u00bfPor qu\u00e9 reforzar tu surtido de t\u00e9s BIO en 2026?<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conecta con el cliente que se cuida<\/b><span style=\"font-weight: 400;\">: cada vez m\u00e1s personas buscan productos sin pesticidas ni qu\u00edmicos y valoran un t\u00e9 limpio y transparente.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Refuerza tu posicionamiento<\/b><span style=\"font-weight: 400;\">: un buen surtido bio te diferencia y transmite una imagen de tienda o marca comprometida.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responde a una demanda en crecimiento<\/b><span style=\"font-weight: 400;\">: el segmento bio es uno de los que m\u00e1s crecen dentro del mercado del t\u00e9.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c2b5ace e-con-full e-flex e-con e-child\" data-id=\"1c2b5ace\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-659d2c2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"659d2c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c60d44a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6c60d44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">En Alveus ofrecemos la mayor oferta de t\u00e9s biol\u00f3gicos de Europa. Nuestro cat\u00e1logo cumple con estrictos est\u00e1ndares de calidad y sostenibilidad.  \n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70498b elementor-widget elementor-widget-heading\" data-id=\"f70498b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matcha: una tendencia que se diversifica\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb5b32 elementor-widget elementor-widget-text-editor\" data-id=\"dbb5b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <a href=\"https:\/\/b2b.alveus.eu\/es\/te\/matcha.html\" target=\"_blank\" rel=\"noopener\">matcha<\/a> no se apaga, se transforma. En 2026 seguimos viendo un gran inter\u00e9s por esta categor\u00eda, pero con una evoluci\u00f3n clara: el mercado ya no se centra \u00fanicamente en el matcha japon\u00e9s cl\u00e1sico, sino que se abre paso a nuevos or\u00edgenes, nuevos formatos y nuevas formas de consumo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e945c30 elementor-widget elementor-widget-heading\" data-id=\"e945c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Matcha ceremonial chino: nuevos or\u00edgenes, misma exigencia\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2aea3 elementor-widget elementor-widget-text-editor\" data-id=\"ee2aea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La demanda global de matcha lleva tiempo creciendo m\u00e1s r\u00e1pido de lo que la producci\u00f3n japonesa puede asumir. Ante esta realidad, muchos profesionales del t\u00e9 empiezan a mirar hacia China, que no solo fue la cuna hist\u00f3rica del matcha, sino que en los \u00faltimos a\u00f1os ha refinado sus procesos para ofrecer calidades ceremoniales muy interesantes.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 aporta el matcha ceremonial chino?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nuevas zonas de cultivo y terroirs \u00fanicos<\/b><span style=\"font-weight: 400;\">, con perfiles arom\u00e1ticos propios.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Calidades ceremoniales competitivas<\/b><span style=\"font-weight: 400;\">, ideales para consumidores exigentes que buscan un matcha para preparar al estilo tradicional.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mayor estabilidad en el suministro<\/b><span style=\"font-weight: 400;\">, algo clave para negocios que necesitan continuidad.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Incorporar un buen matcha ceremonial chino te permite ampliar tu oferta sin renunciar a la calidad y responder mejor a una demanda que no deja de crecer.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4007e41 elementor-widget elementor-widget-heading\" data-id=\"4007e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Matchas con sabores: chai, vainilla y mezclas para latte\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df8a60b elementor-widget elementor-widget-text-editor\" data-id=\"df8a60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En paralelo al matcha cl\u00e1sico, crece el inter\u00e9s por <\/span><b>matchas con sabores o con otros ingredientes a\u00f1adidos<\/b><span style=\"font-weight: 400;\">, pensados sobre todo para lattes y preparaciones creativas de todo tipo.<\/span><\/p><p><span style=\"font-weight: 400;\">Entre ellos destacan especialmente:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matcha chai<\/b><span style=\"font-weight: 400;\">: mezcla perfecta para cartas de cafeter\u00eda y negocios que trabajan con bebidas de temporada.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matcha vainilla<\/b><span style=\"font-weight: 400;\">: redondo, goloso y muy f\u00e1cil de introducir entre clientes que se acercan por primera vez al matcha.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Estos productos son ideales para:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crear <\/span><b>recetas en carta<\/b><span style=\"font-weight: 400;\"> (lattes, frapp\u00e9s, bebidas fr\u00edas\u2026).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atraer a un p\u00fablico m\u00e1s joven que entra por la parte m\u00e1s \u201cinstagrameable\u201d y f\u00e1cil de beber.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Diferenciarte de los negocios que solo ofrecen matcha cl\u00e1sico.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-920c7be elementor-widget elementor-widget-heading\" data-id=\"920c7be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hojicha: el \u201chermano tostado\u201d que llega de Jap\u00f3n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48bc291 elementor-widget elementor-widget-image\" data-id=\"48bc291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_c.jpg\" class=\"attachment-large size-large wp-image-59570\" alt=\"hojicha latte\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af3dfb elementor-widget elementor-widget-text-editor\" data-id=\"9af3dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No es matcha, pero se prepara casi igual y viene del mismo pa\u00eds. El <\/span><a href=\"https:\/\/b2b.alveus.eu\/es\/catalogsearch\/result\/index\/?q=Hojicha\" target=\"_blank\" rel=\"noopener\"><b>hojicha<\/b><\/a><span style=\"font-weight: 400;\"> es un t\u00e9 verde japon\u00e9s tostado, que se muele para usar en bebidas muy similares al matcha latte, pero con una personalidad propia:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mucho menos contenido en cafe\u00edna<\/b><span style=\"font-weight: 400;\"> que un matcha tradicional.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sabor tostado, dulce y reconfortante<\/b><span style=\"font-weight: 400;\">, con notas que recuerdan a frutos secos o caramelo ligero.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una est\u00e9tica c\u00e1lida y diferente, que funciona muy bien en redes y en carta.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">En 2026 el hojicha se va ganando un sitio en los estantes de las tiendas especializadas y en los men\u00fas de negocios de hosteler\u00eda que ya trabajan con matcha y quieren dar un paso m\u00e1s. Es una referencia ideal para quienes buscan algo nuevo, pero dentro de la familia del t\u00e9 japon\u00e9s de calidad.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119ed06 elementor-widget elementor-widget-heading\" data-id=\"119ed06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Opciones sin cafe\u00edna: placer, bienestar y versatilidad\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf46218 elementor-widget elementor-widget-text-editor\" data-id=\"cf46218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cada vez m\u00e1s consumidores prestan atenci\u00f3n a la cafe\u00edna que toman a lo largo del d\u00eda: duermen peor, viven con estr\u00e9s y buscan momentos reconfortantes y relajantes. Esto se traduce en una creciente demanda de <\/span><b>alternativas sin cafe\u00edna o con menor carga estimulante<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3163cf6 elementor-widget elementor-widget-heading\" data-id=\"3163cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rooibos: el comod\u00edn para todos los p\u00fablicos\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00465c8 elementor-widget elementor-widget-text-editor\" data-id=\"00465c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <\/span><a href=\"https:\/\/b2b.alveus.eu\/es\/te\/rooibos-honeybush.html\" target=\"_blank\" rel=\"noopener\"><b>Rooibos<\/b><\/a><span style=\"font-weight: 400;\"> sigue consolidado como la estrella sin cafe\u00edna en las tiendas de t\u00e9:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se puede tomar a cualquier hora del d\u00eda.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Para todos los p\u00fablicos: Lo consumen desde ni\u00f1os hasta personas sensibles a la cafe\u00edna.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Admite una gama enorme de sabores: frutales, dulces, especiados\u2026<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f6b06b e-con-full e-flex e-con e-child\" data-id=\"4f6b06b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7d5f6 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6c7d5f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f413c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c2f413c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Para un negocio profesional, ampliar el surtido de Rooibos en 2026 significa ofrecer una respuesta clara a la pregunta que escuchamos tanto: \u201c\u00bfAlgo sin te\u00edna pero con mucho sabor?\u201d<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bba3fc2 e-flex e-con-boxed e-con e-parent\" data-id=\"bba3fc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c3c71b elementor-widget elementor-widget-heading\" data-id=\"7c3c71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Infusiones frutales: la alternativa actual a los refrescos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-024e351 elementor-widget elementor-widget-text-editor\" data-id=\"024e351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las <\/span><a href=\"https:\/\/b2b.alveus.eu\/es\/te\/infusiones-de-frutas.html\" target=\"_blank\" rel=\"noopener\"><b>infusiones frutales<\/b><\/a><span style=\"font-weight: 400;\"> viven un momento muy interesante. Al ser naturalmente sin cafe\u00edna, permiten crear una experiencia cercana a la de un refresco\u2026 pero con otra imagen y otro mensaje.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Calientes<\/b><span style=\"font-weight: 400;\">, para reconfortar y calentar el cuerpo en los meses fr\u00edos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Con hielo<\/b><span style=\"font-weight: 400;\">, como alternativa a refrescos azucarados, muy f\u00e1ciles de ofrecer en la hosteler\u00eda.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Uno de los sabores que marcar\u00e1 este a\u00f1o es la <\/span><b>manzana horneada<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tendencia clara a comienzos de a\u00f1o, asociada al invierno y a sabores de reposter\u00eda.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prevemos que, al llegar el oto\u00f1o, vuelva a colocarse de nuevo entre los sabores m\u00e1s demandados, gracias a su demanda en esta temporada.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0478b98 elementor-widget elementor-widget-shortcode\" data-id=\"0478b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51144\" class=\"elementor elementor-51144 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Consigue 10 muestras gratis<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Exclusivo para profesionales del t\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SOLICITAR CAT\u00c1LOGO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51124\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95d949 elementor-widget elementor-widget-heading\" data-id=\"c95d949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">T\u00e9s descafeinados: sabor cl\u00e1sico, descanso asegurado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6115416 elementor-widget elementor-widget-text-editor\" data-id=\"6115416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El consumidor que ama el t\u00e9 pero quiere reducir la cafe\u00edna agradece tener opciones que reproduzcan <\/span><b>sus t\u00e9s de siempre<\/b><span style=\"font-weight: 400;\">, pero con menos impacto en el descanso.<\/span><\/p><p><span style=\"font-weight: 400;\">El consumidor que ama el t\u00e9 pero quiere reducir la cafe\u00edna agradece tener opciones que reproduzcan <\/span><b>sus t\u00e9s de siempre<\/b><span style=\"font-weight: 400;\">, pero con menos impacto en el descanso.<\/span><\/p><p><span style=\"font-weight: 400;\">Es por esto que en 2026, se espera un aumento de consumo de t\u00e9s descafeinados, los que curiosamente, a\u00fan muchos bebedores de t\u00e9 desconocen. Brillar\u00e1n los t\u00e9s negros, ideales para tomar con leche, y el t\u00e9 verde descafeinado. Mismo sabor, cero cafe\u00edna.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d2ecffc e-flex e-con-boxed e-con e-child\" data-id=\"6d2ecffc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4b1b1b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3a4b1b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; 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En un contexto donde cuidarse est\u00e1 m\u00e1s presente que nunca, y con el empuje de bebidas como el matcha y otras opciones \u201chealthy\u201d, esta mezcla a base de c\u00farcuma empieza a aparecer con m\u00e1s frecuencia en redes sociales y en locales de moda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0018486 elementor-widget elementor-widget-image\" data-id=\"0018486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_d.jpg\" class=\"attachment-large size-large wp-image-59575\" alt=\"golden latte\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_d.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_d-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_d-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09d5da elementor-widget elementor-widget-heading\" data-id=\"d09d5da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Otras tendencias que marcar\u00e1n el mercado del t\u00e9 en 2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c2541 elementor-widget elementor-widget-heading\" data-id=\"d7c2541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">T\u00e9s funcionales: el bienestar se cuela en la taza\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b94fa08 elementor-widget elementor-widget-text-editor\" data-id=\"b94fa08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estr\u00e9s, digestiones pesadas, dificultad para dormir\u2026 El estilo de vida actual lleva a muchos consumidores a buscar <\/span><b>peque\u00f1os gestos cotidianos<\/b><span style=\"font-weight: 400;\"> que les ayuden a sentirse mejor. Y el t\u00e9 se convierte en uno de esos gestos.<\/span><\/p><p><span style=\"font-weight: 400;\">Los <\/span><b>t\u00e9s funcionales<\/b><span style=\"font-weight: 400;\"> seguir\u00e1n ganando presencia en 2026: mezclas pensadas para momentos concretos del d\u00eda o necesidades espec\u00edficas (relajaci\u00f3n, digesti\u00f3n, vitalidad\u2026).<\/span><\/p><p><span style=\"font-weight: 400;\">Para un negocio profesional, esto se traduce en:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agrupar y comunicar mejor aquellas referencias que son asociadas a una funci\u00f3n concreta.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crear peque\u00f1as gamas tem\u00e1ticas (ma\u00f1ana, tarde, noche, bienestar diario\u2026).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acompa\u00f1ar al cliente explic\u00e1ndole el papel del t\u00e9 dentro de un estilo de vida m\u00e1s equilibrado.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6f93d elementor-widget elementor-widget-heading\" data-id=\"7d6f93d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un consumidor m\u00e1s joven y curioso\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11f67e elementor-widget elementor-widget-text-editor\" data-id=\"d11f67e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El perfil del bebedor de t\u00e9 est\u00e1 cambiando. Aunque el cliente tradicional sigue ah\u00ed, cada vez entra m\u00e1s p\u00fablico joven al mundo del t\u00e9, muchas veces gracias al matcha, que, al igual que otras bebidas saludables, est\u00e1 siendo protagonista en las redes sociales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Este nuevo consumidor:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Es <\/span><b>curioso y poco fiel a un solo sabor<\/b><span style=\"font-weight: 400;\">: quiere probar cosas nuevas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valora tanto el producto como la <\/span><b>experiencia<\/b><span style=\"font-weight: 400;\">: presentaci\u00f3n, historia, est\u00e9tica\u2026<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se mueve con soltura en el entorno digital y comparte lo que le sorprende.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Para tu negocio, esto abre la puerta a:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introducir referencias diferentes cada temporada.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trabajar gamas que combinen <\/span><b>or\u00edgenes cl\u00e1sicos<\/b><span style=\"font-weight: 400;\"> con propuestas m\u00e1s atrevidas (matcha con sabores, hojicha, infusiones tipo \u201cpostre\u201d, etc.).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cuidar mucho la comunicaci\u00f3n: fotos, textos, nombres de mezclas, carteler\u00eda\u2026<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ahora es el momento de convertir estas tendencias en decisiones estrat\u00e9gicas y situar tu negocio de t\u00e9 un paso por delante en 2026.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Descubre las claves para un 2026 exitoso en tu negocio de t\u00e9. Conoce las tendencias imprescindibles para planificar con \u00e9xito el pr\u00f3ximo a\u00f1o.<\/p>\n","protected":false},"author":11,"featured_media":59560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-26324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profesionales-del-te"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tendencias del mercado del t\u00e9 para el 2026 | Alveus<\/title>\n<meta name=\"description\" content=\"Descubre las claves para un 2026 exitoso en tu negocio de t\u00e9. 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