{"id":55897,"date":"2025-09-30T15:55:13","date_gmt":"2025-09-30T14:55:13","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=55897"},"modified":"2026-01-28T10:12:17","modified_gmt":"2026-01-28T09:12:17","slug":"yerba-mate","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/es\/blog\/yerba-mate\/","title":{"rendered":"Gu\u00eda de la yerba mate para negocios de t\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55897\" class=\"elementor elementor-55897\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec48546 e-con-full e-flex e-con e-parent\" data-id=\"ec48546\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5629397 elementor-widget elementor-widget-text-editor\" data-id=\"5629397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La yerba mate ha dejado de ser un producto \u201cex\u00f3tico\u201d para convertirse en una categor\u00eda con ventas estables todo el a\u00f1o, con un fuerte impulso en verano gracias a las preparaciones fr\u00edas, y con una base fiel de consumidores el resto de los meses.<\/span><\/p><p><span style=\"font-weight: 400;\">Si gestionas una tienda de t\u00e9, una tienda online o un negocio de hosteler\u00eda, incorporar mate a tu surtido te permite ampliar ticket medio, atraer a p\u00fablicos que buscan energ\u00eda sostenida y abrir la puerta a nuevos modos de tomar infusiones.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En esta gu\u00eda sintetizamos lo esencial: origen, proceso, calidades, preparaci\u00f3n y oportunidades de negocio. Todo lo que necesitas para ofrecer yerba mate a tus clientes con la seguridad de un conocimiento s\u00f3lido.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81850a7 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"81850a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tContenidos\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__81850a7\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__81850a7\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__81850a7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb460f elementor-widget elementor-widget-heading\" data-id=\"aeb460f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es la yerba mate?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deddede elementor-widget elementor-widget-text-editor\" data-id=\"deddede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La yerba mate proviene de <\/span><i><span style=\"font-weight: 400;\">Ilex paraguariensis<\/span><\/i><span style=\"font-weight: 400;\">, un \u00e1rbol siempreverde nativo de la cuenca del Plata.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Su consumo est\u00e1 profundamente arraigado en Argentina, Paraguay, Uruguay y el sur de Brasil, aunque su p\u00fablico se ha globalizado en la \u00faltima d\u00e9cada.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Las hojas secas y molidas (con mayor o menor presencia de palo) se infusionan tradicionalmente en un recipiente llamado \u201cmate\u201d y se beben con bombilla. La misma materia prima, con moliendas y cortes espec\u00edficos, da lugar tambi\u00e9n al <\/span><i><span style=\"font-weight: 400;\">terer\u00e9<\/span><\/i><span style=\"font-weight: 400;\"> (infusi\u00f3n fr\u00eda).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41e3ce9 e-flex e-con-boxed e-con e-child\" data-id=\"41e3ce9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05d6455 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"05d6455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb27c75 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"eb27c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Aunque de forma silvestre el mate alcanza una altura entre 12 y 16 metros, se poda para su cultivo dej\u00e1ndolo aproximadamente en 2 metros. <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2dc1cc elementor-widget elementor-widget-image\" data-id=\"b2dc1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_b.jpg\" class=\"attachment-large size-large wp-image-55903\" alt=\"\u00e1rbol del mate\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71a9ea elementor-widget elementor-widget-heading\" data-id=\"d71a9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una bebida repleta de cultura propia y contexto social\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f71a4 elementor-widget elementor-widget-text-editor\" data-id=\"e5f71a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">M\u00e1s all\u00e1 de la cafe\u00edna, el mate es un rito social. En el Cono Sur, \u201ccebar\u201d y compartir mate articula reuniones familiares y pausas laborales. Ese componente relacional explica su fidelidad de consumo y su resistencia a modas pasajeras.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Para el canal profesional, entender el protocolo, como cebar sin mover la bombilla, mantener una \u201c<\/span><i><span style=\"font-weight: 400;\">monta\u00f1ita<\/span><\/i><span style=\"font-weight: 400;\">\u201d de yerba seca, a\u00f1adir el agua en el punto correcto\u2026 ayudar\u00e1 a crear storytelling que venda m\u00e1s y, sobre todo, a mejorar la experiencia de tus clientes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e50bca elementor-widget elementor-widget-heading\" data-id=\"3e50bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bot\u00e1nica y principios activos del mate\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7faf32 elementor-widget elementor-widget-text-editor\" data-id=\"f7faf32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>La yerba aporta cafe\u00edna<\/b><span style=\"font-weight: 400;\"> (tambi\u00e9n llamada \u201cmate\u00edna\u201d en el lenguaje popular), <\/span><b>teobromina y teofilina, adem\u00e1s de polifenoles<\/b><span style=\"font-weight: 400;\"> con actividad antioxidante.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A nivel de percepci\u00f3n del consumidor, se la asocia a un \u201cdespertar\u201d n\u00edtido pero menos nervioso que con otras bebidas energ\u00e9ticas, y a un perfil digestivo agradable en mezclas con hierbas.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e691b0b e-flex e-con-boxed e-con e-child\" data-id=\"e691b0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-873f0d4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"873f0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1987838 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1987838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Para prescripci\u00f3n responsable en tienda u hosteler\u00eda, conviene recordar que la sensibilidad a la cafe\u00edna es individual y que la preparaci\u00f3n (cantidad y temperatura) modula sus efectos.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1844fed elementor-widget elementor-widget-heading\" data-id=\"1844fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Del \u00e1rbol a la taza: proceso de elaboraci\u00f3n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981c80e elementor-widget elementor-widget-text-editor\" data-id=\"981c80e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A continuaci\u00f3n te explicamos el proceso que sufren las hojas del \u00e1rbol del mate hasta que se convierte en bebida. Esta informaci\u00f3n te ser\u00e1 \u00fatil para valorar calidades y responder las dudas de tu clientela:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cosecha y sapecado<\/b><span style=\"font-weight: 400;\">: Las hojas reci\u00e9n cortadas se someten a un shock t\u00e9rmico breve (sapecado) para inactivar enzimas y evitar oxidaciones no deseadas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Secado<\/b><span style=\"font-weight: 400;\">: Puede realizarse con sistemas de \u201cbarbacu\u00e1\u201d (calor indirecto) o t\u00faneles m\u00e1s modernos. El objetivo es bajar la humedad de forma controlada, preservando compuestos vol\u00e1tiles.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Canchado y molienda<\/b><span style=\"font-weight: 400;\">: La hoja seca se trocea (canchado) y, seg\u00fan el destino (Argentina, Brasil, Uruguay, Paraguay), se ajusta la granulometr\u00eda final: hoja, palo y polvo en proporciones diferentes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estacionamiento<\/b><span style=\"font-weight: 400;\">: La yerba descansa desde meses a m\u00e1s de un a\u00f1o, en bolsas o a granel, para estabilizar sabores y reducir astringencia. El tiempo y las condiciones de estacionamiento son decisivos en el perfil organol\u00e9ptico.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfecaea elementor-widget elementor-widget-image\" data-id=\"dfecaea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_c.jpg\" class=\"attachment-large size-large wp-image-55908\" alt=\"plantaci\u00f3n de mate\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d51f38a elementor-widget elementor-widget-heading\" data-id=\"d51f38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estilos, corte y calidad de la yerba mate\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb779e elementor-widget elementor-widget-text-editor\" data-id=\"beb779e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La clasificaci\u00f3n comercial atiende a corte, presencia de palo, molienda y perfil sensorial:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Con palo (estilo argentino)<\/b><span style=\"font-weight: 400;\">: Equilibrio entre hoja, palo y un porcentaje de polvo. Sabor redondo, astringencia moderada y gran versatilidad para consumidores que se inician.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sin palo (estilo uruguayo)<\/b><span style=\"font-weight: 400;\">: Hoja m\u00e1s fina y alto contenido de polvo, cebadas intensas, amargas y persistentes; ideales para habituados.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estilo paraguayo<\/b><span style=\"font-weight: 400;\">: Muy apto para <\/span><i><span style=\"font-weight: 400;\">terer\u00e9<\/span><\/i><span style=\"font-weight: 400;\"> por su molienda y perfil vigoroso; aguanta hielo y arom\u00e1ticos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estilo brasilero (chimarr\u00e3o)<\/b><span style=\"font-weight: 400;\">: Molienda muy fina y color verde intenso por la corta oxidaci\u00f3n; visualmente diferente y con t\u00e9cnica de cebado propia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Org\u00e1nica vs. convencional<\/b><span style=\"font-weight: 400;\">: La certificaci\u00f3n org\u00e1nica acredita pr\u00e1cticas agr\u00edcolas espec\u00edficas y suele asociarse a perfiles limpios, muy valorados por el p\u00fablico europeo.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ed2a60 e-flex e-con-boxed e-con e-child\" data-id=\"1ed2a60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8fa86 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bd8fa86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32ab0c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c32ab0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">El polvo seco de c\u00farcuma contiene entre 1\u20136% de curcuminoides y hasta 5\u201310% de aceites esenciales, entre los que destacan el turmerone, zingibereno y atlantone.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ad9e2 elementor-widget elementor-widget-heading\" data-id=\"35ad9e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo preparar mate de modo tradicional\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcfec52 elementor-widget elementor-widget-image\" data-id=\"bcfec52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_d.jpg\" class=\"attachment-large size-large wp-image-55913\" alt=\"preparaci\u00f3n de mate\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_d.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_d-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_d-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7f726 elementor-widget elementor-widget-text-editor\" data-id=\"2d7f726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estandarizar la preparaci\u00f3n es lo que transforma degustadores en clientes fieles. Pautas base para prepararlo correctamente:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Agua<\/b><span style=\"font-weight: 400;\">: 70\u201380 \u00b0C para mate caliente; \u00a1Cuidado! si el agua \u201chierve\u201d, aumentan amargor y astringencia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dosificaci\u00f3n<\/b><span style=\"font-weight: 400;\">: Llena 2\/3 del mate con yerba, tapa con la mano, invierte y agita suavemente para distribuir polvo. Vuelve a posici\u00f3n y forma una pendiente (la \u201cmonta\u00f1ita\u201d).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Humedecer<\/b><span style=\"font-weight: 400;\">: Vierte un poco de agua templada en la base de la pendiente y deja que se hinche.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bombilla<\/b><span style=\"font-weight: 400;\">: Inserta en la parte h\u00fameda sin \u201cremover\u201d.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cebado<\/b><span style=\"font-weight: 400;\">: A\u00f1ade el agua caliente por el mismo punto, en cortos chorros, sin mojar toda la superficie. Mant\u00e9n la zona seca para alargar la vida de la cebada.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rotaci\u00f3n<\/b><span style=\"font-weight: 400;\">: En servicio, rinde varias cebadas; cuando pierde cuerpo, re-humedece zonas secas o renueva la yerba.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1831b38 e-flex e-con-boxed e-con e-child\" data-id=\"1831b38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3624753 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3624753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99e09e elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d99e09e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Tambi\u00e9n puedes preparar el mate tipo infusi\u00f3n como si fuera t\u00e9. Para ello te recomendamos que a\u00f1adas unos 15 gramos por litro, con agua a 100 grados y lo dejes infusionar entre 5 y 10 minutos.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a8179 elementor-widget elementor-widget-heading\" data-id=\"a4a8179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Terer\u00e9 (fr\u00edo)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5815d4b elementor-widget elementor-widget-text-editor\" data-id=\"5815d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Llena el recipiente con hielo, a\u00f1ade yerba y vierte agua bien fr\u00eda o limonada suave; admite hierbas frescas (menta, cedr\u00f3n) y c\u00edtricos. En hosteler\u00eda funciona en vasos altos y jarras para compartir.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2f5e1 elementor-widget elementor-widget-heading\" data-id=\"7f2f5e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Higiene de los accesorios\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb7adb elementor-widget elementor-widget-text-editor\" data-id=\"ffb7adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las calabazas naturales necesitan curado y secado completo tras su uso; los mates de vidrio, acero o cer\u00e1mica simplifican la limpieza en barras y cafeter\u00edas con rotaci\u00f3n alta. Bombillas de acero con filtro desmontable agilizan el lavado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fee3d9 elementor-widget elementor-widget-shortcode\" data-id=\"3fee3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51144\" class=\"elementor elementor-51144 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Consigue 10 muestras gratis<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Exclusivo para profesionales del t\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SOLICITAR CAT\u00c1LOGO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51124\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e5ce3 elementor-widget elementor-widget-heading\" data-id=\"98e5ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conservaci\u00f3n y envasado del mate\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d9117 elementor-widget elementor-widget-text-editor\" data-id=\"c1d9117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La yerba es higrosc\u00f3pica: absorbe humedad y aromas. Reglas sencillas para garantizar frescura:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Envases<\/b><span style=\"font-weight: 400;\">: Bolsas trilaminadas con cierre zip para fraccionado; contenedores herm\u00e9ticos para punto de venta a granel.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Luz y calor<\/b><span style=\"font-weight: 400;\">: Minim\u00edzalos. Evita expositores a pleno sol.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>FIFO (\u00abFirst In, First Out\u201d)<\/b><span style=\"font-weight: 400;\">: Gestiona por lote y fecha.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informaci\u00f3n al cliente<\/b><span style=\"font-weight: 400;\">: Orienta sobre consumo preferente y condiciones de almacenamiento en el hogar.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Nuestra cadena de suministro est\u00e1 pensada para mantener frescura y responder r\u00e1pido a reposiciones, con stock amplio y entregas \u00e1giles en Europa, lo que reduce roturas y protege m\u00e1rgenes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa6471 elementor-widget elementor-widget-heading\" data-id=\"9aa6471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes que te har\u00e1n sobre el mate y c\u00f3mo responderlas.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d8b64 elementor-widget elementor-widget-text-editor\" data-id=\"12d8b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00bfLleva m\u00e1s cafe\u00edna que el t\u00e9?<\/b><\/p><p><span style=\"font-weight: 400;\">Depende de la dosificaci\u00f3n y del modo de consumo continuado. En t\u00e9rminos pr\u00e1cticos, ofrece un \u201cdespertar\u201d sostenido y estable para la mayor\u00eda.<\/span><\/p><p><b>\u00bfC\u00f3mo evitar el amargor?<\/b><\/p><p><span style=\"font-weight: 400;\">Controlar la temperatura (70\u201380 \u00b0C), humedecer primero una zona peque\u00f1a y verter el agua siempre por el mismo punto.\u00a0<\/span><\/p><p><b>\u00bfSe puede beber fr\u00edo?<\/b><\/p><p><span style=\"font-weight: 400;\">S\u00ed: <\/span><i><span style=\"font-weight: 400;\">terer\u00e9<\/span><\/i><span style=\"font-weight: 400;\"> con hielo, c\u00edtricos y hierbas; tambi\u00e9n en maceraciones de 6\u20138 h en fr\u00edo para bases de cocteler\u00eda sin alcohol.\u00a0<\/span><\/p><p><b>\u00bfC\u00f3mo se limpia la bombilla?<\/b><\/p><p><span style=\"font-weight: 400;\">Agua caliente y cepillo; si es desmontable, mejor. Evitar detergentes perfumados que impregnen metal o calabaza.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f7440 elementor-widget elementor-widget-heading\" data-id=\"26f7440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 comprar mate al por mayor para tu negocio de t\u00e9\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc188f elementor-widget elementor-widget-text-editor\" data-id=\"bcc188f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El mate ya no es \u201cde nicho\u201d: su ritual, su versatilidad (caliente y fr\u00eda) y su narrativa cultural encajan en el retail especializado y en cartas de bebidas con personalidad.<\/span><\/p><p><span style=\"font-weight: 400;\">Con un surtido bien escogido, accesorios adecuados y una comunicaci\u00f3n clara, la categor\u00eda suma valor y fideliza.<\/span><\/p><p><span style=\"font-weight: 400;\">En alveus disponemos de <\/span><a href=\"https:\/\/b2b.alveus.eu\/es\/mate-verde-bio-ref-82583.html\" target=\"_blank\" rel=\"noopener\"><b>mate sin palo de muy alta calidad<\/b><\/a><span style=\"font-weight: 400;\">, en calidad org\u00e1nica y convencional. Adem\u00e1s puedes encontrar una amplia <\/span><a href=\"https:\/\/b2b.alveus.eu\/es\/te.html?nxt_ingredients_filter=257\" target=\"_blank\" rel=\"noopener\"><b>variedad de blends con mate<\/b><\/a><span style=\"font-weight: 400;\"> como ingrediente. Sin duda\u2026 \u00a1es uno de nuestros ingredientes favoritos!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Todo lo que necesitas saber para vender o servir mate en tu negocio de t\u00e9.<\/p>\n","protected":false},"author":11,"featured_media":55898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-55897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hierbas-y-especias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gu\u00eda de yerba mate para negocios de t\u00e9 | Alveus<\/title>\n<meta name=\"description\" content=\"Todo sobre la yerba mate para tiendas y 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