{"id":60463,"date":"2026-04-16T13:47:49","date_gmt":"2026-04-16T12:47:49","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=60463"},"modified":"2026-04-16T13:47:49","modified_gmt":"2026-04-16T12:47:49","slug":"email-marketing-tienda-te","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/es\/blog\/email-marketing-tienda-te\/","title":{"rendered":"Email marketing para tiendas de t\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"60463\" class=\"elementor elementor-60463\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a2d465 e-con-full e-flex e-con e-parent\" data-id=\"41a2d465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e7ee55 elementor-widget elementor-widget-text-editor\" data-id=\"19e7ee55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <\/span><b>marketing digital es un must para cualquier tienda de t\u00e9<\/b><span style=\"font-weight: 400;\">; sin embargo, dentro del inmenso abanico de herramientas disponibles, hay una que destaca por su alta rentabilidad y conexi\u00f3n directa: el email marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">Muchos propietarios de tiendas de t\u00e9 piensan que es necesario tener una tienda online para poder realizar email marketing, pero no es as\u00ed. De hecho, ni siquiera necesitas tener una p\u00e1gina web para empezar a construir tu base de datos.<\/span><\/p><p><span style=\"font-weight: 400;\">El email marketing para tiendas de t\u00e9 ofrece un modo inigualable de comunicar el valor de tus productos, fortaleciendo la lealtad del cliente y aumentando las ventas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En este post te contamos c\u00f3mo puedes <\/span><b>utilizar el email marketing para transformar tu tienda de t\u00e9<\/b><span style=\"font-weight: 400;\"> en una marca que los clientes valoren y a la cual regresen. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5d0e86 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2e5d0e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tContenidos\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2e5d0e86\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc12f47 elementor-widget elementor-widget-heading\" data-id=\"2bc12f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 comunicar y qu\u00e9 esperar en tus campa\u00f1as de email marketing?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a89da1 elementor-widget elementor-widget-text-editor\" data-id=\"49a89da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>El objetivo del email marketing para una tienda de t\u00e9 es bien claro: <\/b><a href=\"https:\/\/www.alveus.eu\/es\/blog\/fidelizar-clientes-tienda-te\/\"><b>vender m\u00e1s y fidelizar<\/b><\/a><b>.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Para lograrlo, la f\u00f3rmula del \u00e9xito se sostiene sobre dos pilares fundamentales: aportar contenido de aut\u00e9ntico valor y dise\u00f1ar ofertas estrat\u00e9gicas. Mant\u00e9n tu atenci\u00f3n enfocada en esta premisa y descarta el ruido innecesario.<\/span><\/p><p><span style=\"font-weight: 400;\">Tu <\/span><b>contenido de valor<\/b><span style=\"font-weight: 400;\"> es la herramienta perfecta para educar y posicionarte como experto. Puede abarcar aspectos como:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Detalles de producto:<\/b><span style=\"font-weight: 400;\"> historias de origen, perfiles de sabor o notas de cata de tus cosechas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Actualidad del sector:<\/b><span style=\"font-weight: 400;\"> novedades y tendencias relevantes de la industria del t\u00e9.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comunidad y experiencias:<\/b><span style=\"font-weight: 400;\"> convocatorias a eventos, talleres de iniciaci\u00f3n, catas o ceremonias del t\u00e9.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Novedades de cat\u00e1logo:<\/b><span style=\"font-weight: 400;\"> lanzamientos de nuevos <\/span><i><span style=\"font-weight: 400;\">blends<\/span><\/i><span style=\"font-weight: 400;\"> o la llegada de accesorios especializados a tu inventario.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Por otro lado, las <\/span><b>ofertas promocionales<\/b><span style=\"font-weight: 400;\"> deben dise\u00f1arse con un car\u00e1cter de exclusividad. Este es el incentivo clave para premiar a tu comunidad y garantizar que tus clientes mantengan su suscripci\u00f3n activa a la <\/span><i><span style=\"font-weight: 400;\">newsletter<\/span><\/i><span style=\"font-weight: 400;\">. M\u00e1s adelante, en el apartado de personalizaci\u00f3n, profundizaremos en c\u00f3mo segmentar estas promociones para que encajen a la perfecci\u00f3n con los gustos y h\u00e1bitos de compra de cada cliente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abbe01c elementor-widget elementor-widget-heading\" data-id=\"abbe01c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El primer paso: construye y nutre tu base de datos\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b3ade elementor-widget elementor-widget-text-editor\" data-id=\"e9b3ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El email marketing parte de tener una lista de interesados en recibir tus publicaciones.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por ello, tu prioridad debe ser la captaci\u00f3n de <\/span><i><span style=\"font-weight: 400;\">leads<\/span><\/i><span style=\"font-weight: 400;\"> (correos electr\u00f3nicos), siempre desde un enfoque \u00e9tico, transparente y riguroso con la privacidad de tus clientes.<\/span><\/p><p><span style=\"font-weight: 400;\">Para acelerar el crecimiento de esta lista, es imprescindible ofrecer <\/span><b>incentivos de valor<\/b><span style=\"font-weight: 400;\">. Dale a tu cliente un motivo de peso para compartir su email contigo, como por ejemplo: descuentos o acceso a contenido premium sobre el mundo del t\u00e9.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por \u00faltimo, facilita al m\u00e1ximo el proceso de suscripci\u00f3n integr\u00e1ndolo en todos tus <\/span><b>puntos de contacto<\/b><span style=\"font-weight: 400;\">. Implementa formularios atractivos y bien ubicados en tu p\u00e1gina web (si cuentas con ella) y exprime el potencial de tu entorno f\u00edsico. Un sencillo formulario impreso junto a la caja o un c\u00f3digo QR en el mostrador de tu <\/span><i><span style=\"font-weight: 400;\">tea shop<\/span><\/i><span style=\"font-weight: 400;\"> es una herramienta excelente para captar suscriptores de forma presencial.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7436ba elementor-widget elementor-widget-heading\" data-id=\"1e7436ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plataformas de email marketing: Empieza a coste cero\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c52b8 elementor-widget elementor-widget-text-editor\" data-id=\"b0c52b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para gestionar tu base de datos de forma profesional y garantizar la mejor tasa de entregabilidad (es decir, asegurar que tus correos lleguen a la bandeja de entrada y no a la carpeta de <\/span><i><span style=\"font-weight: 400;\">spam<\/span><\/i><span style=\"font-weight: 400;\">), es indispensable utilizar una plataforma especializada de email marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">En el mercado existen varias opciones. Si bien las herramientas m\u00e1s robustas son de pago, la excelente noticia es que la gran mayor\u00eda opera bajo modelos <\/span><i><span style=\"font-weight: 400;\">freemium<\/span><\/i><span style=\"font-weight: 400;\">. Esto significa que te permiten utilizar su tecnolog\u00eda de forma totalmente gratuita hasta que superes un l\u00edmite determinado de suscriptores o de env\u00edos mensuales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">De entre todo el abanico de proveedores del mercado, destacamos dos opciones sumamente interesantes para el sector:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\"><b>Mailchimp<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> Uno de los l\u00edderes de la industria, muy intuitivo y perfecto para dar los primeros pasos en la creaci\u00f3n de campa\u00f1as atractivas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/systeme.io\/es?sa=sa0172423928f3fc57c6185ad200348532d4aa026f\" target=\"_blank\" rel=\"noopener\"><b>Systeme.io<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> Esta plataforma de origen franc\u00e9s va un paso m\u00e1s all\u00e1. No solo te permite gestionar tus env\u00edos, sino que incluye herramientas para crear tu propia p\u00e1gina web o tienda desde cero y sin coste. Una soluci\u00f3n integral fascinante si a\u00fan no tienes presencia digital. \u00bfSuena bien, verdad?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1de66c elementor-widget elementor-widget-shortcode\" data-id=\"d1de66c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51144\" class=\"elementor elementor-51144 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Consigue 10 muestras gratis<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Exclusivo para profesionales del t\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SOLICITAR CAT\u00c1LOGO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51124\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cba72a elementor-widget elementor-widget-heading\" data-id=\"3cba72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personaliza para conectar mejor\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde7bd3 elementor-widget elementor-widget-text-editor\" data-id=\"cde7bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Una vez que tienes a tus suscriptores, el siguiente paso es segmentar<\/b><span style=\"font-weight: 400;\">. Esto quiere decir dividir a tus clientes en grupos seg\u00fan sus preferencias. Por ejemplo: clientes a los que les gustan los t\u00e9s verdes, clientes que no toman cafe\u00edna, clientes a los que les gustan solo los t\u00e9s puros\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">Esto te permitir\u00e1 <\/span><b>personalizar los emails que mandes a tus clientes<\/b><span style=\"font-weight: 400;\">. El resultado es que tus suscriptores recibir\u00e1n contenidos que resuenan con sus gustos, aumentando as\u00ed la probabilidad de compra.<\/span><\/p><p><span style=\"font-weight: 400;\">Pi\u00e9nsalo de este modo: no tendr\u00eda ning\u00fan sentido que enviaras una selecci\u00f3n de t\u00e9s negros para desayunar a clientes que no pueden tomar cafe\u00edna. Sin embargo, si a ese mismo grupo le env\u00edas un correo exclusivo presentando tu nueva selecci\u00f3n de <\/span><i><span style=\"font-weight: 400;\">rooibos<\/span><\/i><span style=\"font-weight: 400;\"> sudafricanos o infusiones herbales, percibir\u00e1n que la comunicaci\u00f3n est\u00e1 dise\u00f1ada a su medida. Valorar\u00e1n el contenido, aumentar\u00e1 la intenci\u00f3n de compra y, lo m\u00e1s importante, estar\u00e1n deseando abrir tu pr\u00f3xima <\/span><i><span style=\"font-weight: 400;\">newsletter<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a98912 e-flex e-con-boxed e-con e-child\" data-id=\"3a98912\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f26a55a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f26a55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca0d44 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"eca0d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Si usas una plataforma de email marketing, puedes segmentar a tus clientes con el uso de etiquetas. \n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac0252 elementor-widget elementor-widget-heading\" data-id=\"3ac0252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En el email marketing contenido y dise\u00f1o van de la mano\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70127a4 elementor-widget elementor-widget-image\" data-id=\"70127a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/119_b.jpg\" class=\"attachment-large size-large wp-image-60469\" alt=\"dise\u00f1o email marketing t\u00e9\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/119_b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/119_b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/119_b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9adfcea elementor-widget elementor-widget-text-editor\" data-id=\"9adfcea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hemos visto newsletters con contenidos de muy buena calidad pero con un dise\u00f1o que no invita a leerlas, y viceversa: newsletter muy bonitas, que no tienen ning\u00fan motivo para ser vistas.<\/span><\/p><p><span style=\"font-weight: 400;\">Cuando dise\u00f1es tus emails, recuerda que no debes descuidar ninguno de estos elementos. Ofrece contenido de valor y un dise\u00f1o atractivo. Para ello puedes emplear im\u00e1genes, gr\u00e1ficas e incluso v\u00eddeos.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9270170 e-flex e-con-boxed e-con e-child\" data-id=\"9270170\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31649c3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"31649c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d564465 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d564465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">La mayor\u00eda de las plataformas de email marketing poseen constructores visuales de newsletter. Estos son f\u00e1ciles de manejar e intuitivos y lo mejor de todo: el resultado ser\u00e1 m\u00e1s que profesional. <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c6af8 elementor-widget elementor-widget-heading\" data-id=\"99c6af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En busca de la frecuencia de env\u00edo \u00f3ptima\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6adbb elementor-widget elementor-widget-text-editor\" data-id=\"ad6adbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La <\/span><b>frecuencia con la que env\u00edas correos electr\u00f3nicos<\/b><span style=\"font-weight: 400;\"> puede marcar una gran diferencia en c\u00f3mo perciben los clientes tu marca.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Si env\u00edas demasiados correos, puedes parecer intrusivo; si lo haces espor\u00e1dicamente, te arriesgas a ser olvidado. Encuentra un equilibrio que mantenga a tus clientes interesados y con expectativa.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Utiliza las herramientas anal\u00edticas para determinar los mejores momentos para enviar tus correos, optimizando de forma continua tu <\/span><b>tasa de apertura (Open Rate)<\/b><span style=\"font-weight: 400;\"> y tu <\/span><b>tasa de clics (CTR)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bab0fd elementor-widget elementor-widget-heading\" data-id=\"4bab0fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El poder del CTA: gu\u00eda a tus clientes hacia la conversi\u00f3n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340d1fb elementor-widget elementor-widget-text-editor\" data-id=\"340d1fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Cada email debe tener un prop\u00f3sito claro<\/b><span style=\"font-weight: 400;\">: guiar a tus clientes hacia una acci\u00f3n concreta.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Ya sea invitarles a una cata exclusiva en tu espacio f\u00edsico, incentivar la compra de un <\/span><i><span style=\"font-weight: 400;\">blend<\/span><\/i><span style=\"font-weight: 400;\"> de temporada o solicitar <\/span><i><span style=\"font-weight: 400;\">feedback<\/span><\/i><span style=\"font-weight: 400;\"> sobre un nuevo proveedor, tus <\/span><b>Llamadas a la Acci\u00f3n (CTA o <\/b><b><i>Call to Action<\/i><\/b><b>)<\/b><span style=\"font-weight: 400;\"> deben ser directas, persuasivas y sin fricciones. A nivel visual, aseg\u00farate de que estos botones o enlaces destaquen de forma evidente sobre el resto del contenido; el cliente no deber\u00eda tener que pensar cu\u00e1l es el siguiente paso.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0968731 elementor-widget elementor-widget-heading\" data-id=\"0968731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automatizaci\u00f3n: multiplica tus ventas en piloto autom\u00e1tico\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6767ff elementor-widget elementor-widget-text-editor\" data-id=\"d6767ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementar flujos automatizados (<\/span><i><span style=\"font-weight: 400;\">workflows<\/span><\/i><span style=\"font-weight: 400;\">) es el salto definitivo para disparar la tasa de conversi\u00f3n de tu negocio de t\u00e9 de manera exponencial y escalable.<\/span><\/p><p><span style=\"font-weight: 400;\">Pongamos un ejemplo t\u00e1ctico: lanzas una campa\u00f1a por email con una oferta muy atractiva. Gracias a la automatizaci\u00f3n, puedes configurar una regla para que la plataforma detecte qu\u00e9 usuarios abrieron el correo pero no finalizaron la compra, envi\u00e1ndoles un recordatorio a los pocos d\u00edas. \u00bfEl resultado? Recuperas ventas potenciales de forma autom\u00e1tica, al mismo tiempo que proteges la relaci\u00f3n con los clientes que ya compraron, evit\u00e1ndoles recibir correos redundantes o sin valor. Eficiencia en estado puro.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3caa2d5 elementor-widget elementor-widget-heading\" data-id=\"3caa2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Para tener m\u00e1s \u00e9xito: mide y optimiza\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a94bbc elementor-widget elementor-widget-image\" data-id=\"6a94bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/119_c.jpg\" class=\"attachment-large size-large wp-image-60474\" alt=\"medir optimizar email marketing\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/119_c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/119_c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/119_c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2327cb elementor-widget elementor-widget-text-editor\" data-id=\"d2327cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Y terminamos esta gu\u00eda de email marketing para tiendas de t\u00e9 con el <\/span><b>secreto n\u00famero uno del marketing digital: mide para optimizar<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Analizar con detenimiento el rendimiento de tus campa\u00f1as no es un paso opcional; es la base sobre la que debes tomar tus decisiones. Este an\u00e1lisis te permitir\u00e1 identificar qu\u00e9 mensajes resuenan mejor con tus clientes, qu\u00e9 ofertas impulsan la mayor facturaci\u00f3n y, en \u00faltima instancia, c\u00f3mo maximizar tu retorno de la inversi\u00f3n (ROI).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Esperamos que, ahora que conoces los pasos a seguir, no esperes m\u00e1s y comiences a planificar la pr\u00f3xima campa\u00f1a de email marketing para tu tienda de t\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo esta disciplina del marketing digital te permite cultivar relaciones s\u00f3lidas y, lo m\u00e1s importante, aumentar tus ventas.<\/p>\n","protected":false},"author":11,"featured_media":60464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-60463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profesionales-del-te"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email marketing para tiendas de t\u00e9 | Alveus<\/title>\n<meta name=\"description\" content=\"Descubre el paso a paso para aumentar las ventas y fidelizar clientes haciendo email marketing en tu tienda de t\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alveus.eu\/es\/blog\/email-marketing-tienda-te\/\" 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