{"id":26348,"date":"2026-01-05T12:35:04","date_gmt":"2026-01-05T11:35:04","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=26348"},"modified":"2026-01-05T13:37:44","modified_gmt":"2026-01-05T12:37:44","slug":"tendances-marche-the","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/fr\/blog\/tendances-marche-the\/","title":{"rendered":"Les tendances du march\u00e9 du th\u00e9 en 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26348\" class=\"elementor elementor-26348 elementor-26288\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13b2d10 e-flex e-con-boxed e-con e-parent\" data-id=\"13b2d10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf76b81 elementor-widget elementor-widget-text-editor\" data-id=\"cf76b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous souhaitez conna\u00eetre les <strong>tendances du march\u00e9 du th\u00e9 pour l&rsquo;ann\u00e9e 2026<\/strong> ?<\/span><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 une \u00e9tude approfondie men\u00e9e par notre d\u00e9partement marketing, \u00e9tay\u00e9e par des sources professionnelles et enrichie par les pr\u00e9cieux commentaires de milliers de clients \u00e0 travers l&rsquo;Europe&#8230; nous osons vous r\u00e9v\u00e9ler ce que cette nouvelle ann\u00e9e r\u00e9serve \u00e0 l&rsquo;industrie du th\u00e9.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pr\u00e9parez-vous \u00e0 vous d\u00e9marquer de vos concurrents, prenez-en note et assurez-vous de r\u00e9colter d&rsquo;abondants succ\u00e8s dans votre commerce de th\u00e9 tout au long de l&rsquo;ann\u00e9e 2025.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2dbd8 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"1c2dbd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1c2dbd8\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1c2dbd8\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1c2dbd8\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-830912a elementor-widget elementor-widget-heading\" data-id=\"830912a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Th\u00e9s biologiques : le bio n'est plus un march\u00e9 de niche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7ea26 elementor-widget elementor-widget-image\" data-id=\"ac7ea26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_b.jpg\" class=\"attachment-large size-large wp-image-59562\" alt=\"jardin de th\u00e9 bio\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d63dac elementor-widget elementor-widget-text-editor\" data-id=\"4d63dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;alimentation bio fait d\u00e9sormais partie du quotidien de nombreux consommateurs : fruits, l\u00e9gumes, c\u00e9r\u00e9ales&#8230; et, de plus en plus, le th\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">En 2026, la croissance du th\u00e9 biologique continue d&rsquo;\u00eatre stimul\u00e9e par deux facteurs cl\u00e9s :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une plus grande prise de conscience en mati\u00e8re de sant\u00e9 et de bien-\u00eatre.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une pr\u00e9occupation croissante pour l&rsquo;impact environnemental de ce que nous consommons.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Le th\u00e9 est per\u00e7u comme plus qu&rsquo;une simple boisson chaude, il fait partie d&rsquo;un mode de vie. Dans ce contexte, le label biologique n&rsquo;est plus un d\u00e9tail, mais un crit\u00e8re de choix.<\/span><\/p><p><b>Pourquoi renforcer votre gamme de th\u00e9s BIO en 2026 ?<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pour toucher les clients soucieux de leur sant\u00e9 :<\/b><span style=\"font-weight: 400;\"> un nombre croissant de personnes privil\u00e9gie des produits sans pesticides ni substances chimiques et appr\u00e9cie un th\u00e9 \u00e0 la composition claire et irr\u00e9prochable.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Renforcez votre positionnement :<\/b><span style=\"font-weight: 400;\"> un bon assortiment bio vous diff\u00e9rencie et v\u00e9hicule une image de magasin ou de marque engag\u00e9e.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00e9pondez \u00e0 une demande croissante :<\/b><span style=\"font-weight: 400;\"> le segment bio est l&rsquo;un des segments qui conna\u00eet la plus forte croissance sur le march\u00e9 du th\u00e9.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-092fc3d e-con-full e-flex e-con e-child\" data-id=\"092fc3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dccfb93 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"dccfb93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69eda77 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"69eda77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Chez Alveus, nous proposons la plus grande offre de th\u00e9s biologiques en Europe. Notre catalogue r\u00e9pond \u00e0 des normes strictes en mati\u00e8re de qualit\u00e9 et de durabilit\u00e9.  <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46184b6 elementor-widget elementor-widget-heading\" data-id=\"46184b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matcha : une tendance qui se diversifie\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cac8bd elementor-widget elementor-widget-text-editor\" data-id=\"8cac8bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le <a href=\"https:\/\/b2b.alveus.eu\/fr\/the\/matcha.html\" target=\"_blank\" rel=\"noopener\">matcha<\/a> ne s&rsquo;\u00e9teint pas, il se transforme. En 2026, nous continuons \u00e0 observer un grand int\u00e9r\u00eat pour cette cat\u00e9gorie, mais avec une \u00e9volution claire : le march\u00e9 ne se concentre plus uniquement sur le matcha japonais classique, mais s&rsquo;ouvre \u00e0 de nouvelles origines, de nouveaux formats et de nouvelles formes de consommation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fb056 elementor-widget elementor-widget-heading\" data-id=\"19fb056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Matcha c\u00e9r\u00e9moniel chinois : nouvelles origines, m\u00eame exigence\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce24b5 elementor-widget elementor-widget-text-editor\" data-id=\"3ce24b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La demande mondiale de matcha cro\u00eet depuis longtemps plus rapidement que la production japonaise ne peut le supporter. Face \u00e0 cette r\u00e9alit\u00e9, de nombreux professionnels du th\u00e9 se tournent vers la Chine, qui n&rsquo;est pas seulement le berceau historique du matcha, mais qui a \u00e9galement perfectionn\u00e9 ses processus ces derni\u00e8res ann\u00e9es afin d&rsquo;offrir des qualit\u00e9s c\u00e9r\u00e9monielles tr\u00e8s int\u00e9ressantes.<\/span><\/p><p><span style=\"font-weight: 400;\">Qu&rsquo;apporte le matcha c\u00e9r\u00e9moniel chinois ?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>De nouvelles zones de culture et des terroirs uniques<\/b><span style=\"font-weight: 400;\">, avec des profils aromatiques qui leur sont propres.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Des qualit\u00e9s c\u00e9r\u00e9monielles comp\u00e9titives<\/b><span style=\"font-weight: 400;\">, id\u00e9ales pour les consommateurs exigeants qui recherchent un matcha \u00e0 pr\u00e9parer de mani\u00e8re traditionnelle.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Une plus grande stabilit\u00e9 de l&rsquo;approvisionnement<\/b><span style=\"font-weight: 400;\">, \u00e9l\u00e9ment cl\u00e9 pour les entreprises qui ont besoin de continuit\u00e9.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">En proposant un matcha c\u00e9r\u00e9moniel chinois de qualit\u00e9, vous \u00e9largissez votre offre sans renoncer \u00e0 la qualit\u00e9 et r\u00e9pondez mieux \u00e0 une demande en constante augmentation.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9f307 elementor-widget elementor-widget-heading\" data-id=\"1a9f307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Matchas aromatis\u00e9s : chai, vanille et m\u00e9langes pour latte\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b3e7c elementor-widget elementor-widget-text-editor\" data-id=\"22b3e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Parall\u00e8lement au matcha classique, on constate un int\u00e9r\u00eat croissant pour <\/span><b>les matchas aromatis\u00e9s ou additionn\u00e9s d&rsquo;autres ingr\u00e9dients<\/b><span style=\"font-weight: 400;\">, destin\u00e9s principalement aux lattes et aux pr\u00e9parations cr\u00e9atives de toutes sortes.<\/span><\/p><p><span style=\"font-weight: 400;\">Parmi ceux-ci, on peut citer notamment :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matcha chai <\/b><span style=\"font-weight: 400;\">: m\u00e9lange parfait pour les cartes des caf\u00e9s et les entreprises qui proposent des boissons de saison.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matcha vanille <\/b><span style=\"font-weight: 400;\">: rond, gourmand et tr\u00e8s facile \u00e0 pr\u00e9senter aux clients qui d\u00e9couvrent le matcha pour la premi\u00e8re fois.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ces produits sont id\u00e9aux pour :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er <\/span><b>des recettes sur la carte <\/b><span style=\"font-weight: 400;\">(lattes, frapp\u00e9s, boissons froides&#8230;).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attirer un public plus jeune gr\u00e2ce \u00e0 leur aspect \u00ab instagrammable \u00bb et leur facilit\u00e9 \u00e0 \u00eatre consomm\u00e9es.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Se diff\u00e9rencier des entreprises qui ne proposent que du matcha classique.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0a76d elementor-widget elementor-widget-heading\" data-id=\"cd0a76d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hojicha : le \u00ab fr\u00e8re torr\u00e9fi\u00e9 \u00bb venu du Japon\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2374631 elementor-widget elementor-widget-image\" data-id=\"2374631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_c.jpg\" class=\"attachment-large size-large wp-image-59567\" alt=\"latte au hojicha\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55519c8 elementor-widget elementor-widget-text-editor\" data-id=\"55519c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ce n&rsquo;est pas du matcha, mais il est pr\u00e9par\u00e9 presque de la m\u00eame mani\u00e8re et provient du m\u00eame pays. Le <\/span><a href=\"https:\/\/b2b.alveus.eu\/fr\/catalogsearch\/result\/index\/?q=Hojicha\" target=\"_blank\" rel=\"noopener\"><b>hojicha <\/b><\/a><span style=\"font-weight: 400;\">est un th\u00e9 vert japonais torr\u00e9fi\u00e9, qui est moulu pour \u00eatre utilis\u00e9 dans des boissons tr\u00e8s similaires au matcha latte, mais avec une personnalit\u00e9 qui lui est propre :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Beaucoup moins riche en caf\u00e9ine <\/b><span style=\"font-weight: 400;\">qu&rsquo;un matcha traditionnel.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Un go\u00fbt torr\u00e9fi\u00e9, sucr\u00e9 et r\u00e9confortant<\/b><span style=\"font-weight: 400;\">, avec des notes rappelant les fruits secs ou le caramel l\u00e9ger.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une esth\u00e9tique chaleureuse et diff\u00e9rente, qui fonctionne tr\u00e8s bien sur les r\u00e9seaux sociaux et dans les menus.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">En 2026, le hojicha se fait une place dans les rayons des magasins sp\u00e9cialis\u00e9s et sur les menus des \u00e9tablissements h\u00f4teliers qui travaillent d\u00e9j\u00e0 avec le matcha et souhaitent aller plus loin. C&rsquo;est une r\u00e9f\u00e9rence id\u00e9ale pour ceux qui recherchent quelque chose de nouveau, mais qui reste dans la famille des th\u00e9s japonais de qualit\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e64dd8 elementor-widget elementor-widget-heading\" data-id=\"0e64dd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Options sans caf\u00e9ine : plaisir, bien-\u00eatre et polyvalence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99013ea elementor-widget elementor-widget-text-editor\" data-id=\"99013ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De plus en plus de consommateurs font attention \u00e0 leur consommation de caf\u00e9ine tout au long de la journ\u00e9e : ils dorment moins bien, vivent dans le stress et recherchent des moments r\u00e9confortants et relaxants. Cela se traduit par une demande croissante <\/span><b>d&rsquo;alternatives sans caf\u00e9ine ou moins stimulantes<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da2ea63 elementor-widget elementor-widget-heading\" data-id=\"da2ea63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rooibos : le joker pour tous les publics\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392327b elementor-widget elementor-widget-text-editor\" data-id=\"392327b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le <\/span><a href=\"https:\/\/b2b.alveus.eu\/fr\/the\/rooibos-honeybush.html\" target=\"_blank\" rel=\"noopener\"><b>Rooibos <\/b><\/a><span style=\"font-weight: 400;\">continue de s&rsquo;imposer comme la star sans caf\u00e9ine dans les magasins de th\u00e9 :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il peut \u00eatre consomm\u00e9 \u00e0 tout moment de la journ\u00e9e.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il convient \u00e0 tous les publics : il est consomm\u00e9 aussi bien par les enfants que par les personnes sensibles \u00e0 la caf\u00e9ine.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il existe dans une vaste gamme de saveurs : fruit\u00e9es, sucr\u00e9es, \u00e9pic\u00e9es&#8230;<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32e9482 e-con-full e-flex e-con e-child\" data-id=\"32e9482\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eff12bc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"eff12bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" 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d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-250f05f elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"250f05f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Pour une entreprise de th\u00e9, \u00e9largir la gamme de Rooibos en 2026 signifie apporter une r\u00e9ponse claire \u00e0 la question que nous entendons si souvent : \u00ab J\u2019aimerais quelque chose sans th\u00e9ine, mais avec beaucoup de saveur ? \u00bb\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93acff6 elementor-widget elementor-widget-heading\" data-id=\"93acff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Infusions fruit\u00e9es : l'alternative actuelle aux boissons gazeuses\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf767e elementor-widget elementor-widget-text-editor\" data-id=\"7bf767e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les <\/span><a href=\"https:\/\/b2b.alveus.eu\/fr\/the\/infusions-fruitees.html\" target=\"_blank\" rel=\"noopener\"><b>infusions fruit\u00e9es <\/b><\/a><span style=\"font-weight: 400;\">connaissent un moment tr\u00e8s int\u00e9ressant. \u00c9tant naturellement sans caf\u00e9ine, elles permettent de cr\u00e9er une exp\u00e9rience proche de celle d&rsquo;une boisson gazeuse&#8230; mais avec une autre image et un autre message.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chaudes<\/b><span style=\"font-weight: 400;\">, pour r\u00e9conforter et r\u00e9chauffer le corps pendant les mois froids.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avec des gla\u00e7ons<\/b><span style=\"font-weight: 400;\">, comme alternative aux boissons gazeuses sucr\u00e9es, tr\u00e8s faciles \u00e0 proposer dans le secteur de l&rsquo;h\u00f4tellerie et de la restauration.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">L&rsquo;une des saveurs qui marquera cette ann\u00e9e est celle de <\/span><b>la pomme cuite au four <\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">une tendance claire en d\u00e9but d&rsquo;ann\u00e9e, associ\u00e9e \u00e0 l&rsquo;hiver et aux saveurs de p\u00e2tisserie.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nous pr\u00e9voyons qu&rsquo;\u00e0 l&rsquo;arriv\u00e9e de l&rsquo;automne, elle reviendra parmi les saveurs les plus demand\u00e9es, gr\u00e2ce \u00e0 sa demande pendant cette saison.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c354774 elementor-widget elementor-widget-shortcode\" data-id=\"c354774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51132\" class=\"elementor elementor-51132 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Recevez 10 \u00e9chantillons gratuits<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Exclusivement r\u00e9serv\u00e9s aux professionnels du th\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER LE CATALOGUE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51121\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5decdc8 elementor-widget elementor-widget-heading\" data-id=\"5decdc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Th\u00e9s d\u00e9caf\u00e9in\u00e9s : saveur classique, repos assur\u00e9\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9604f9d elementor-widget elementor-widget-text-editor\" data-id=\"9604f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les consommateurs qui aiment le th\u00e9 mais souhaitent r\u00e9duire leur consommation de caf\u00e9ine appr\u00e9cient de disposer d&rsquo;options qui reproduisent <\/span><b>leurs th\u00e9s habituels<\/b><span style=\"font-weight: 400;\">, mais avec moins d&rsquo;impact sur leur repos.<\/span><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est pourquoi, en 2026, on s&rsquo;attend \u00e0 une augmentation de la consommation de th\u00e9s d\u00e9caf\u00e9in\u00e9s, que, curieusement, de nombreux buveurs de th\u00e9 ne connaissent pas encore. Les th\u00e9s noirs, id\u00e9aux \u00e0 boire avec du lait, et le th\u00e9 vert d\u00e9caf\u00e9in\u00e9 seront \u00e0 l&rsquo;honneur. M\u00eame saveur, z\u00e9ro caf\u00e9ine. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50f90c4 e-con-full e-flex e-con e-child\" data-id=\"50f90c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7cb32c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a7cb32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9111ab elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a9111ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Proposer une gamme r\u00e9duite, mais bien s\u00e9lectionn\u00e9e de th\u00e9s d\u00e9caf\u00e9in\u00e9s vous permettra d'attirer de nouveaux clients et de fid\u00e9liser ceux qui, pour des raisons de sant\u00e9 ou autres, doivent arr\u00eater de consommer de la caf\u00e9ine. \n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5741c8 elementor-widget elementor-widget-heading\" data-id=\"e5741c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Golden Latte : la boisson dor\u00e9e qui gagne du terrain\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9400663 elementor-widget elementor-widget-text-editor\" data-id=\"9400663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bien qu&rsquo;il s&rsquo;agisse d&rsquo;une recette qui a fait ses preuves, le <\/span><b>golden latte <\/b><span style=\"font-weight: 400;\">conna\u00eet actuellement un succ\u00e8s particulier. Dans un contexte o\u00f9 l&rsquo;on prend plus que jamais soin de soi, et avec l&rsquo;essor des boissons telles que le matcha et d&rsquo;autres options \u00ab saines \u00bb, ce m\u00e9lange \u00e0 base de curcuma commence \u00e0 appara\u00eetre plus fr\u00e9quemment sur les r\u00e9seaux sociaux et dans les \u00e9tablissements \u00e0 la mode.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c640f8a elementor-widget elementor-widget-image\" data-id=\"c640f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_d.jpg\" class=\"attachment-large size-large wp-image-59572\" alt=\"golden latte\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_d.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_d-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_d-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4730ac4 elementor-widget elementor-widget-heading\" data-id=\"4730ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autres tendances qui marqueront le march\u00e9 du th\u00e9 en 2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422394e elementor-widget elementor-widget-heading\" data-id=\"422394e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Th\u00e9s fonctionnels : le bien-\u00eatre s'invite dans votre tasse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a387e4b elementor-widget elementor-widget-text-editor\" data-id=\"a387e4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Stress, digestion difficile, troubles du sommeil&#8230; Le mode de vie actuel pousse de nombreux consommateurs \u00e0 rechercher <\/span><b>de petits gestes quotidiens <\/b><span style=\"font-weight: 400;\">qui les aident \u00e0 se sentir mieux. Et le th\u00e9 devient l&rsquo;un de ces gestes.<\/span><\/p><p><span style=\"font-weight: 400;\">Les <\/span><b>th\u00e9s fonctionnels <\/b><span style=\"font-weight: 400;\">continueront \u00e0 gagner du terrain en 2026 : des m\u00e9langes con\u00e7us pour des moments pr\u00e9cis de la journ\u00e9e ou des besoins sp\u00e9cifiques (relaxation, digestion, vitalit\u00e9&#8230;).<\/span><\/p><p><span style=\"font-weight: 400;\">Pour une entreprise de th\u00e9, cela se traduit par :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regrouper et mieux communiquer les r\u00e9f\u00e9rences associ\u00e9es \u00e0 une fonction sp\u00e9cifique.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er de petites gammes th\u00e9matiques (matin, apr\u00e8s-midi, soir, bien-\u00eatre quotidien&#8230;).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accompagner le client en lui expliquant le r\u00f4le du th\u00e9 dans un mode de vie plus \u00e9quilibr\u00e9.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee62ae elementor-widget elementor-widget-heading\" data-id=\"bee62ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un consommateur plus jeune et curieux\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-059845c elementor-widget elementor-widget-text-editor\" data-id=\"059845c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le profil du buveur de th\u00e9 est en train de changer. Bien que le client traditionnel soit toujours pr\u00e9sent, de plus en plus de jeunes s&rsquo;int\u00e9ressent au monde du th\u00e9, souvent gr\u00e2ce au matcha qui, comme d&rsquo;autres boissons saines, occupe une place importante sur les r\u00e9seaux sociaux.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Portrait-robot de ce nouveau consommateur :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il est <\/span><b>curieux et peu fid\u00e8le \u00e0 un seul go\u00fbt :<\/b><span style=\"font-weight: 400;\"> il veut essayer de nouvelles choses.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il appr\u00e9cie autant le produit que l&rsquo;<\/span><b>exp\u00e9rience :<\/b><span style=\"font-weight: 400;\"> pr\u00e9sentation, histoire, esth\u00e9tique\u2026<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il \u00e9volue avec aisance dans l&rsquo;environnement num\u00e9rique et partage ce qui le surprend.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Pour votre entreprise, cela ouvre la porte \u00e0 :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduire des r\u00e9f\u00e9rences diff\u00e9rentes \u00e0 chaque saison.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travailler des gammes qui combinent <\/span><b>des origines classiques <\/b><span style=\"font-weight: 400;\">avec des propositions plus audacieuses (matcha aromatis\u00e9, hojicha, infusions de type \u00ab dessert \u00bb, etc.).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soigner la communication : photos, textes, noms des m\u00e9langes, affiches&#8230;<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Il est temps maintenant de transformer ces tendances en d\u00e9cisions strat\u00e9giques et de donner \u00e0 votre entreprise de th\u00e9 une longueur d&rsquo;avance en 2026.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les cl\u00e9s d&rsquo;une ann\u00e9e 2026 r\u00e9ussie pour votre entreprise de th\u00e9. Apprenez \u00e0 conna\u00eetre les tendances incontournables pour planifier avec succ\u00e8s l&rsquo;ann\u00e9e \u00e0 venir.<\/p>\n","protected":false},"author":11,"featured_media":59557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-26348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionnel-du-the"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les tendances du march\u00e9 du th\u00e9 en 2026 | Alveus<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les cl\u00e9s d&#039;une ann\u00e9e 2026 r\u00e9ussie pour votre entreprise de th\u00e9: les tendances pour planifier avec succ\u00e8s l&#039;ann\u00e9e \u00e0 venir.\" \/>\n<meta name=\"robots\" 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