{"id":38771,"date":"2024-05-13T15:59:36","date_gmt":"2024-05-13T14:59:36","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=38771"},"modified":"2025-01-23T15:10:09","modified_gmt":"2025-01-23T14:10:09","slug":"vente-estivale-the","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/fr\/blog\/vente-estivale-the\/","title":{"rendered":"Comment augmenter les ventes de th\u00e9 durant cette saison estivale ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38771\" class=\"elementor elementor-38771 elementor-38289\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a2d465 e-flex e-con-boxed e-con e-parent\" data-id=\"41a2d465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e7ee55 elementor-widget elementor-widget-text-editor\" data-id=\"19e7ee55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si nous vous demandons \u00e0 quel moment le th\u00e9 se vend le plus, vous nous r\u00e9pondrez que c&rsquo;est en hiver, et que la raison en est le froid. On pourrait donc penser, qu\u2019au contraire, la chaleur ralentit les ventes.<\/p><p>Laissez-nous vous dire que ce n&rsquo;est pas tout \u00e0 fait vrai. Nous connaissons de nombreuses entreprises qui ont des ventes stables tout au long de l&rsquo;ann\u00e9e. Et ce, parce qu&rsquo;elles travaillent chaque saison de mani\u00e8re \u00e0 ce que leurs ventes n&rsquo;en p\u00e2tissent pas.<\/p><p>Tout commence par la compr\u00e9hension des pr\u00e9f\u00e9rences saisonni\u00e8res, puis l&rsquo;adaptation de l&rsquo;assortiment de votre entreprise et enfin, quelques strat\u00e9gies que nous allons partager avec vous dans ce post.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5d0e86 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2e5d0e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2e5d0e86\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc12f47 elementor-widget elementor-widget-heading\" data-id=\"2bc12f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprendre les pr\u00e9f\u00e9rences saisonni\u00e8res d'une entreprise de th\u00e9\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dedcb3 elementor-widget elementor-widget-image\" data-id=\"22dedcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/026-b.jpg\" class=\"attachment-large size-large wp-image-38304\" alt=\"Consommation de th\u00e9 en \u00e9t\u00e9\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/026-b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/026-b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/026-b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a89da1 elementor-widget elementor-widget-text-editor\" data-id=\"49a89da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour stimuler les ventes de th\u00e9 en \u00e9t\u00e9, il faut d&rsquo;abord comprendre comment les <b>pr\u00e9f\u00e9rences des consommateurs \u00e9voluent au fil des saisons<\/b>.<\/p><p>En hiver, les th\u00e9s les plus vendus sont les th\u00e9s \u00e9pic\u00e9s, sucr\u00e9s et \u00e0 boire avec du lait.<\/p><p>En \u00e9t\u00e9, la demande s&rsquo;oriente davantage vers les infusions froides, les th\u00e9s rafra\u00eechissants aux ar\u00f4mes fruit\u00e9s ou floraux.<\/p><p>En \u00e9tant conscient de cette \u00e9volution de la consommation et en \u00e9tant pr\u00eat \u00e0 la satisfaire, au bon moment, votre entreprise sera en mesure de mener une campagne estivale r\u00e9ussie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-028812d e-flex e-con-boxed e-con e-child\" data-id=\"028812d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-114ef06 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"114ef06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" 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class=\"elementor-element elementor-element-b998c35 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b998c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Le v\u00e9ritable amant du th\u00e9 ne s'arr\u00eate pas de boire du th\u00e9 en \u00e9t\u00e9. Il boit son th\u00e9 pr\u00e9f\u00e9r\u00e9 \u00e0 n'importe quel moment de l'ann\u00e9e. C'est pourquoi nous vous recommandons d'essayer de fid\u00e9liser ce profil de client lorsqu'il vient dans votre boutique. <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b5c7a99 elementor-widget elementor-widget-text-editor\" data-id=\"5b5c7a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout commence par la pr\u00e9paration de votre assortiment de th\u00e9s glac\u00e9s pour le printemps. Si vous vous y prenez \u00e0 temps, vous augmenterez vos chances de r\u00e9ussite, alors n&rsquo;attendez pas le d\u00e9but de l&rsquo;\u00e9t\u00e9 pour le faire (<a href=\"https:\/\/www.alveus.eu\/fr\/blog\/selection-thes-glaces\">voici quelques conseils sur la mani\u00e8re de faire votre s\u00e9lection de th\u00e9s glac\u00e9s<\/a>).<\/p><p>Veillez \u00e9galement \u00e0 ce que votre assortiment contienne les types de th\u00e9s suivants :<\/p><ul><li><b>Th\u00e9s aux fruits<\/b> : les ar\u00f4mes tels que p\u00eache, framboise, citron et mangue sont particuli\u00e8rement appr\u00e9ci\u00e9s en \u00e9t\u00e9.<\/li><li><b>Tisanes et th\u00e9s floraux<\/b> : offrent une exp\u00e9rience rafra\u00eechissante et peuvent avoir des effets b\u00e9n\u00e9fiques sur la sant\u00e9, tels que la relaxation et l&rsquo;hydratation.<\/li><li><b>Th\u00e9s verts et blancs\u00a0<\/b>: Ils sont connus pour leurs propri\u00e9t\u00e9s antioxydantes et ont une saveur plus douce qui peut \u00eatre plus agr\u00e9able dans les climats chauds.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7436ba elementor-widget elementor-widget-heading\" data-id=\"1e7436ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gies pour vendre du th\u00e9 en \u00e9t\u00e9 \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b297c96 elementor-widget elementor-widget-text-editor\" data-id=\"6b297c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une fois que vous avez adapt\u00e9 votre offre \u00e0 cette nouvelle demande, il ne vous reste plus qu&rsquo;\u00e0 passer \u00e0 l&rsquo;action.<\/p><p>Forts de notre exp\u00e9rience aupr\u00e8s de clients leaders dans la vente de th\u00e9 en \u00e9t\u00e9, nous vous proposons les actions suivantes \u00e0 mettre en \u0153uvre dans votre entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7647e3a elementor-widget elementor-widget-heading\" data-id=\"7647e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimisez votre gamme d'accessoires pour les th\u00e9s glac\u00e9s \u00e9galement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e4673a elementor-widget elementor-widget-text-editor\" data-id=\"62e4673a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lorsque l&rsquo;on parle d&rsquo;optimisation de l&rsquo;assortiment, on pense toujours au th\u00e9, <\/span><b>mais les accessoires jouent \u00e9galement un r\u00f4le important<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Ajoutez des carafes et des infuseurs sp\u00e9ciaux pour le th\u00e9 glac\u00e9. Vous pouvez \u00e9galement emporter des bouteilles isothermes au travail pour garder votre th\u00e9 au frais tout au long de la journ\u00e9e.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9957752 elementor-widget elementor-widget-heading\" data-id=\"9957752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9v\u00e9nements \u00e9ducatifs et d\u00e9gustations\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db45408 elementor-widget elementor-widget-image\" data-id=\"db45408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/026-c.jpg\" class=\"attachment-large size-large wp-image-38309\" alt=\"atelier sur le th\u00e9 froid\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/026-c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/026-c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/026-c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a62220 elementor-widget elementor-widget-text-editor\" data-id=\"9a62220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le th\u00e9 est une excellente alternative aux boissons rafra\u00eechissantes sucr\u00e9es<\/strong>. Il est vrai qu&rsquo;elles sont d\u00e9sormais fabriqu\u00e9es dans des versions all\u00e9g\u00e9es ou sans sucre, mais les conservateurs et les composants chimiques qu&rsquo;elles contiennent n&rsquo;ont rien \u00e0 envier aux bienfaits pour la sant\u00e9 de la consommation d\u2019un bon th\u00e9 glac\u00e9.<\/p><p>C&rsquo;est pourquoi nous vous encourageons \u00e0 cr\u00e9er des ateliers au cours desquels vous ferez conna\u00eetre les bienfaits du th\u00e9 pour la sant\u00e9 et, surtout, la mani\u00e8re de les pr\u00e9parer. Cr\u00e9ez \u00e9galement du contenu \u00e9ducatif sur vos m\u00e9dias sociaux, des tutoriels vid\u00e9o et des articles de blog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba593a5 e-flex e-con-boxed e-con e-child\" data-id=\"ba593a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6871646 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6871646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc20b3 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4bc20b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">En investissant dans la formation de vos clients, vous augmentez leur appr\u00e9ciation et leur volont\u00e9 d'essayer de nouveaux produits.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e542ed9 elementor-widget elementor-widget-text-editor\" data-id=\"e542ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D&rsquo;autre part, organisez des d\u00e9gustations hebdomadaires gratuites et proposez des r\u00e9ductions sp\u00e9ciales \u00e0 la fin de la d\u00e9gustation. C&rsquo;est le meilleur moyen de faire craquer vos clients sur vos r\u00e9f\u00e9rences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf75b7 elementor-widget elementor-widget-heading\" data-id=\"ddf75b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le th\u00e9 du jour se sert avec de la glace\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d47c7f6 elementor-widget elementor-widget-text-editor\" data-id=\"5d47c7f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De nombreux magasins proposent chaque jour un th\u00e9 diff\u00e9rent \u00e0 d\u00e9guster gratuitement, souvent en promotion ce jour-l\u00e0. Cette m\u00e9thode est id\u00e9ale pour introduire le go\u00fbt rafra\u00eechissant du th\u00e9 glac\u00e9.<\/p><p>Au cours des derni\u00e8res semaines du printemps, commencez \u00e0 intercaler un th\u00e9 glac\u00e9 tous les trois jours, qui sera d\u00e9gust\u00e9 en tant que th\u00e9 du jour. Faites-le ensuite tous les deux jours, pour finir en \u00e9t\u00e9, en proposant chaque jour un th\u00e9 glac\u00e9 comme th\u00e9 sp\u00e9cial de la journ\u00e9e.<\/p><p>Nous vous assurons que cela apaisera tellement la soif de vos clients qu&rsquo;il leur sera impossible de ne pas l&rsquo;acheter !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e26b1 elementor-widget elementor-widget-heading\" data-id=\"17e26b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un service \u00e0 emporter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91377b4 elementor-widget elementor-widget-text-editor\" data-id=\"91377b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si votre magasin est situ\u00e9 dans un endroit tr\u00e8s fr\u00e9quent\u00e9, cette id\u00e9e sera tr\u00e8s efficace. Il s&rsquo;agit de proposer un th\u00e9 glac\u00e9 dans un gobelet en carton recyclable \u00e0 emporter.<\/p><p>Nous vous conseillons d&rsquo;avoir un tableau avec 5 ou 6 options dans lequel vous inclurez une infusion sans caf\u00e9ine. Il vous sera ainsi plus facile de la pr\u00e9parer. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f3e180 e-flex e-con-boxed e-con e-child\" data-id=\"9f3e180\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8191d3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f8191d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94eef7 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d94eef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vous pouvez s\u00e9rigraphier les verres avec une invitation \u00e0 visiter votre boutique de th\u00e9 en ligne, m\u00eame avec un code de r\u00e9duction !\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff1ca1 elementor-widget elementor-widget-heading\" data-id=\"7ff1ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kits de pr\u00e9paration de th\u00e9 glac\u00e9\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d418b elementor-widget elementor-widget-text-editor\" data-id=\"56d418b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pr\u00e9parez des packs comprenant tout le n\u00e9cessaire pour pr\u00e9parer du th\u00e9 glac\u00e9 \u00e0 la maison. Vous pouvez y ajouter des infuseurs, des bacs \u00e0 gla\u00e7ons et une s\u00e9lection de 30 grammes de th\u00e9s sp\u00e9ciaux \u00e0 boire froids.<\/p><p>Accompagnez-les d&rsquo;un petit guide de pr\u00e9paration du th\u00e9 glac\u00e9. Il ne vous reste plus qu&rsquo;\u00e0 leur donner une pr\u00e9sentation originale et s\u00e9duisante, \u00e0 les exposer dans votre boutique&#8230; et \u00e0 les vendre tous les jours !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ff41b elementor-widget elementor-widget-heading\" data-id=\"32ff41b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimisez votre boutique en ligne\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b351b elementor-widget elementor-widget-text-editor\" data-id=\"a1b351b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous vendez en ligne, veillez \u00e0 ce que vos sp\u00e9cialit\u00e9s de th\u00e9 infus\u00e9 \u00e0 froid soient clairement visibles. Nous vous conseillons de les afficher dans une barre de d\u00e9filement, une banni\u00e8re ou une fen\u00eatre contextuelle.<\/p><p>Mettez ces produits en \u00e9vidence sur votre page d&rsquo;accueil et communiquez-les \u00e0 votre base de donn\u00e9es par le biais d&rsquo;un mot d&rsquo;information.<\/p><p>Proposez des promotions sur les livraisons ainsi que des \u00e9chantillons gratuits pour chaque commande afin de stimuler les ventes en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b4df0 elementor-widget elementor-widget-heading\" data-id=\"43b4df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ea910 elementor-widget elementor-widget-text-editor\" data-id=\"88ea910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vendre du th\u00e9 en \u00e9t\u00e9 est possible, au m\u00eame niveau qu&rsquo;en hiver, nous vous l&rsquo;assurons ! Il suffit de s&rsquo;adapter au changement de saison et de modifier ses strat\u00e9gies.<\/p><p>N&rsquo;oubliez pas que tout commence par l&rsquo;adaptation de votre offre, avec suffisamment de temps pour former vos clients.<\/p><p>Avec du travail, de l&rsquo;enthousiasme et une bonne s\u00e9lection, vos ventes estivales seront une r\u00e9ussite !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>R\u00e9inventer la vente de th\u00e9s en \u00e9t\u00e9 : des strat\u00e9gies rafra\u00eechissantes pour attirer les clients et augmenter le chiffre d&rsquo;affaires.<\/p>\n","protected":false},"author":11,"featured_media":38299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-38771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionnel-du-the"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment augmenter les ventes estivales de th\u00e9 | Alveus<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment augmenter les ventes de th\u00e9 estivales de votre entreprise. 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