{"id":40508,"date":"2024-05-20T16:45:58","date_gmt":"2024-05-20T15:45:58","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=40508"},"modified":"2024-05-20T16:46:10","modified_gmt":"2024-05-20T15:46:10","slug":"ameliorer-emballage-the","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/fr\/blog\/ameliorer-emballage-the\/","title":{"rendered":"Diff\u00e9rentes fa\u00e7ons d&rsquo;am\u00e9liorer l&#8217;emballage du th\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40508\" class=\"elementor elementor-40508 elementor-39651\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a2d465 e-flex e-con-boxed e-con e-parent\" data-id=\"41a2d465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e7ee55 elementor-widget elementor-widget-text-editor\" data-id=\"19e7ee55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le coup de foudre existe et, dans le cas du th\u00e9, le premier contact passe parfois par l&#8217;emballage.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">L&rsquo;un des d\u00e9fis auxquels sont confront\u00e9s les propri\u00e9taires de marques de th\u00e9 est de communiquer clairement par le biais de leur emballage. L&#8217;emballage n&rsquo;a pas seulement pour fonction de prot\u00e9ger et de conserver le th\u00e9, il joue \u00e9galement un r\u00f4le crucial pour attirer et fid\u00e9liser les clients.\u00a0<\/span><\/p><p><b>Un emballage soign\u00e9 rend votre marque plus attrayante et la diff\u00e9rencie sur le march\u00e9.<\/b><\/p><p><span style=\"font-weight: 400;\">Cet article s&rsquo;adresse aux marques et salons de th\u00e9, en ligne ou non, qui cherchent des moyens d&rsquo;am\u00e9liorer leur emballage. Nous partageons avec vous quelques strat\u00e9gies pour transformer vos produits en objets de d\u00e9sir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5d0e86 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2e5d0e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2e5d0e86\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc12f47 elementor-widget elementor-widget-heading\" data-id=\"2bc12f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le texte de l'\u00e9tiquette doit \u00eatre lisible.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a89da1 elementor-widget elementor-widget-text-editor\" data-id=\"49a89da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;\u00e9tiquette de votre produit doit \u00eatre parfaitement lisible. Cela semble \u00e9vident, mais ce n&rsquo;est pas toujours le cas.<\/p><p>Le nom du produit, les ingr\u00e9dients, la pr\u00e9paration, ainsi que toute donn\u00e9e fondamentale pour sa consommation doivent \u00eatre parfaitement compr\u00e9hensibles.<\/p><p>C&rsquo;est pourquoi nous vous recommandons d&rsquo;utiliser la bonne typographie et de veiller \u00e0 ce que sa couleur, sa taille et la s\u00e9paration entre les lignes soient optimales pour une lecture sans complication. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7436ba elementor-widget elementor-widget-heading\" data-id=\"1e7436ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Coh\u00e9rent avec votre marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dedcb3 elementor-widget elementor-widget-image\" data-id=\"22dedcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/028-b.jpg\" class=\"attachment-large size-large wp-image-40492\" alt=\"Natural tea bag\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/028-b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/028-b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/028-b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b297c96 elementor-widget elementor-widget-text-editor\" data-id=\"6b297c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le design de votre emballage doit \u00eatre coh\u00e9rent avec votre marque.<\/strong><\/p><p>Dans le cas de la conception graphique, cela signifie que vous devez suivre la charte graphique de votre marque : polices, couleurs, structure de l&rsquo;\u00e9tiquette&#8230;<\/p><p>Dans le cas de l&#8217;emballage, vous devez respecter la politique et le message de votre marque. Par exemple, si vous \u00eates une entreprise qui pr\u00f4ne le th\u00e9 biologique et le d\u00e9veloppement durable, vous ne pouvez pas utiliser de sacs en plastique pour emballer votre th\u00e9.<\/p><p>Il s&rsquo;agit l\u00e0 d&rsquo;une erreur fr\u00e9quente chez les jeunes marques. Elles manquent de coh\u00e9rence et finissent par communiquer des messages contradictoires, par leurs couleurs, leurs polices, leurs images, etc.<\/p><p>Nous sommes les premiers \u00e0 plaider en faveur d&rsquo;une certaine \u00ab\u00a0cr\u00e9ativit\u00e9\u00a0\u00bb. Prendre des libert\u00e9s permet d&rsquo;essayer de nouvelles id\u00e9es, mais il faut faire attention lorsque le r\u00e9sultat final s&rsquo;\u00e9loigne trop de ce que votre marque est cens\u00e9e repr\u00e9senter \u00e0 l&rsquo;origine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7647e3a elementor-widget elementor-widget-heading\" data-id=\"7647e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Se d\u00e9marquer ou mourir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e4673a elementor-widget elementor-widget-text-editor\" data-id=\"62e4673a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme nous l&rsquo;avons dit au d\u00e9but, les consommateurs sont quelque peu satur\u00e9s d&rsquo;offres commerciales. Pour les \u00ab\u00a0retardataires\u00a0\u00bb, c&rsquo;est-\u00e0-dire ceux qui sont moins bien \u00e9tablis sur le march\u00e9, il n&rsquo;y a qu&rsquo;un seul moyen de ne pas mourir en tentant de r\u00e9ussir : se diff\u00e9rencier.<\/p><p>Imaginez votre produit expos\u00e9 dans les rayons d&rsquo;un supermarch\u00e9 : votre marque de th\u00e9 entour\u00e9e de plusieurs concurrents, comment la faire sortir du lot et attirer l&rsquo;attention d&rsquo;un acheteur \u00e0 la recherche d&rsquo;un th\u00e9 ?<\/p><p>Il est vrai que la pens\u00e9e rationnelle limite les possibilit\u00e9s. Mais nous connaissons des marques qui ont su \u00eatre originales et se d\u00e9marquer en tr\u00e8s peu de temps. Les emballages ne manquent pas pour innover, donnez libre cours \u00e0 votre imagination !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d42b09 elementor-widget elementor-widget-heading\" data-id=\"0d42b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'exp\u00e9rience du d\u00e9semballage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5ea12 elementor-widget elementor-widget-text-editor\" data-id=\"0a5ea12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cL&rsquo;unboxing\u201d est devenu un \u00e9l\u00e9ment important de l&rsquo;exp\u00e9rience client, en particulier dans le domaine du E-commerce.<\/p><p>Concevez votre emballage en tenant compte de la fa\u00e7on dont il sera ouvert et de l&rsquo;impression qu&rsquo;il laissera.<\/p><p>Pour les marques qui exp\u00e9dient leurs produits en ligne, des d\u00e9tails tels que des messages personnalis\u00e9s ou des \u00e9chantillons gratuits peuvent faire de l&rsquo;ouverture de l&#8217;emballage une exp\u00e9rience m\u00e9morable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314032c elementor-widget elementor-widget-heading\" data-id=\"314032c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fonctionnalit\u00e9 et r\u00e9utilisation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4bbe3 elementor-widget elementor-widget-text-editor\" data-id=\"6e4bbe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;emballage doit \u00eatre pratique, facile \u00e0 ouvrir et \u00e0 fermer, et permettre de conserver la fra\u00eecheur du th\u00e9 le plus longtemps possible.<\/p><p>Une bonne id\u00e9e consiste \u00e0 concevoir un emballage r\u00e9utilisable que les clients peuvent utiliser \u00e0 d&rsquo;autres fins apr\u00e8s avoir consomm\u00e9 le th\u00e9. Cette solution est non seulement durable, mais elle permet \u00e9galement \u00e0 votre marque de rester pr\u00e9sente dans la vie quotidienne du consommateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba593a5 e-flex e-con-boxed e-con e-child\" data-id=\"ba593a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6871646 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6871646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc20b3 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4bc20b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lorsque vous choisissez l'emballage de votre marque, pensez \u00e0 la fa\u00e7on dont il sera en possession de l'acheteur. Choisissez un emballage qui r\u00e9sistera \u00e0 l'\u00e9preuve du temps et qui pourra \u00eatre facilement ouvert et ferm\u00e9. Rien n'est plus frustrant qu'un emballage qui ne peut \u00eatre referm\u00e9 correctement et qui emp\u00eache le produit de se conserver.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-371673a elementor-widget elementor-widget-text-editor\" data-id=\"371673a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des fermetures innovantes permettront \u00e9galement \u00e0 votre emballage de se d\u00e9marquer : fermetures magn\u00e9tiques, sceaux de cire ou rubans personnalis\u00e9s peuvent renforcer la perception du luxe et la qualit\u00e9 de votre produit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8356d elementor-widget elementor-widget-heading\" data-id=\"ae8356d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les symboles et le pouvoir des logos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db45408 elementor-widget elementor-widget-image\" data-id=\"db45408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/028-c.jpg\" class=\"attachment-large size-large wp-image-40487\" alt=\"Packaging logos\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/028-c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/028-c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/028-c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3f302 elementor-widget elementor-widget-text-editor\" data-id=\"9a3f302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imaginez qu&rsquo;un client tienne votre produit dans ses mains. \u00c0 ce moment-l\u00e0, vous n&rsquo;avez que quelques secondes pour le convaincre que le produit r\u00e9pondra \u00e0 ses besoins.<\/p><p><b>Comment faire passer votre message rapidement ? Avec<\/b> des signaux qui ont un fort impact visuel. Dans un laps de temps aussi court, les messages transmis doivent \u00eatre clairs pour l&rsquo;acheteur. Ils doivent \u00eatre directs et faciles \u00e0 comprendre.<\/p><p>Pour cela, les ic\u00f4nes et les logos peuvent vous faciliter la t\u00e2che. Ce sont des \u00ab\u00a0raccourcis\u00a0\u00bb qui permettent de transmettre un message rapidement. Et ils fonctionneront tant que:<\/p><p>1- Il s&rsquo;agit de logos ou d&rsquo;ic\u00f4nes familiers (comme le logo BIO).<br \/>2- Ils sont tr\u00e8s simples \u00e0 interpr\u00e9ter (comme notre logo Handmade with love).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f3e180 e-flex e-con-boxed e-con e-child\" data-id=\"9f3e180\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8191d3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f8191d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94eef7 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d94eef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">L'obtention d'une certification est un moyen d'investir dans la valeur de la marque. La certification biologique ou le label Ethical Tea Partnership en sont des exemples. L'ajout de leurs logos sur vos emballages montrera votre autorit\u00e9 par rapport \u00e0 vos concurrents.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b4df0 elementor-widget elementor-widget-heading\" data-id=\"43b4df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N'oubliez pas les exigences l\u00e9gales\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ea910 elementor-widget elementor-widget-text-editor\" data-id=\"88ea910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons vu de v\u00e9ritables \u0153uvres d&rsquo;art, en ce qui concerne le design, mais qui ne passeraient aucune inspection sanitaire ou de consommation.<\/p><p>Ce qu&rsquo;il convient d&rsquo;inclure ou non d\u00e9pend en grande partie des r\u00e9glementations de chaque pays. C&rsquo;est pourquoi nous vous conseillons de consulter un bureau de conseil sp\u00e9cialis\u00e9 dans votre ville.<\/p><p>En r\u00e8gle g\u00e9n\u00e9rale, il convient d&rsquo;indiquer les ingr\u00e9dients, les allerg\u00e8nes, la date de consommation, le lot, le poids net ou les coordonn\u00e9es de l&rsquo;entreprise de conditionnement. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfec56a elementor-widget elementor-widget-heading\" data-id=\"bfec56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c343e8b elementor-widget elementor-widget-text-editor\" data-id=\"c343e8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;am\u00e9lioration de l&#8217;emballage de votre th\u00e9 vous aidera \u00e0 attirer et \u00e0 fid\u00e9liser les clients, \u00e0 vous diff\u00e9rencier de la concurrence et \u00e0 ajouter de la valeur \u00e0 votre marque.<\/p><p>En mettant l&rsquo;accent sur la durabilit\u00e9, le design, la fonctionnalit\u00e9 et l&rsquo;exp\u00e9rience client, vous pouvez transformer votre emballage de th\u00e9 en vrac en un puissant outil de marketing et de vente.<\/p><p>N&rsquo;oubliez pas : dans le monde du th\u00e9, et dans la vie elle-m\u00eame, l&rsquo;ext\u00e9rieur fait que nous avons envie, ou pas, de d\u00e9couvrir l&rsquo;int\u00e9rieur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment am\u00e9liorer l&#8217;emballage de votre th\u00e9 pour attirer davantage de clients. Strat\u00e9gies de design et de fonctionnalit\u00e9 pour les marques de th\u00e9.<\/p>\n","protected":false},"author":11,"featured_media":40497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-40508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionnel-du-the"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Des moyens pour am\u00e9liorer l&#039;emballage de votre th\u00e9 | Alveus<\/title>\n<meta name=\"description\" content=\"Comment am\u00e9liorer l&#039;emballage de votre th\u00e9 pour attirer plus de clients. 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