{"id":40877,"date":"2024-06-10T16:16:53","date_gmt":"2024-06-10T15:16:53","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=40877"},"modified":"2025-02-06T12:49:52","modified_gmt":"2025-02-06T11:49:52","slug":"nommer-the","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/fr\/blog\/nommer-the\/","title":{"rendered":"6 conseils pour nommer votre th\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40877\" class=\"elementor elementor-40877 elementor-40855\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a2d465 e-con-full e-flex e-con e-parent\" data-id=\"41a2d465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e7ee55 elementor-widget elementor-widget-text-editor\" data-id=\"19e7ee55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Peut-on doubler ou tripler les ventes d&rsquo;un produit simplement en changeant son nom ?<\/b><span style=\"font-weight: 400;\"> La r\u00e9ponse est oui !<\/span><\/p><p><span style=\"font-weight: 400;\">Ce n&rsquo;est pas le seul facteur de r\u00e9ussite de votre th\u00e9, mais le bon nom influe directement sur la fa\u00e7on dont les consommateurs le per\u00e7oivent.<\/span><\/p><p><span style=\"font-weight: 400;\">Nous avons men\u00e9 de nombreux tests au cours des dix derni\u00e8res ann\u00e9es et certains r\u00e9sultats ont \u00e9t\u00e9 surprenants.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans ce post, nous vous d\u00e9voilons la m\u00e9thodologie que nous utilisons pour trouver les meilleurs noms pour nos th\u00e9s et vous expliquons comment vous pouvez appliquer les m\u00eames strat\u00e9gies \u00e0 votre entreprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba593a5 e-flex e-con-boxed e-con e-child\" data-id=\"ba593a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6871646 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6871646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path 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class=\"elementor-element elementor-element-4bc20b3 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4bc20b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Ces conseils s'appliquent aussi bien aux salons de th\u00e9 qu'aux marques de produits.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5d0e86 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2e5d0e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2e5d0e86\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc12f47 elementor-widget elementor-widget-heading\" data-id=\"2bc12f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'effet positif du changement de nom d'un th\u00e9\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dedcb3 elementor-widget elementor-widget-image\" data-id=\"22dedcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/030-b.jpg\" class=\"attachment-large size-large wp-image-40863\" alt=\"Amour provence\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/030-b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/030-b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/030-b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a89da1 elementor-widget elementor-widget-text-editor\" data-id=\"49a89da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;exp\u00e9rience est le meilleur professeur dans le monde du marketing, et rien n&rsquo;illustre mieux ce principe qu&rsquo;un exemple concret.<\/span><\/p><p><span style=\"font-weight: 400;\">Il y a quelques ann\u00e9es, nous avons cr\u00e9\u00e9 une infusion intitul\u00e9e \u00ab\u00a0Romarin &#8211; Thym &#8211; Citron\u00a0\u00bb. \u00c0 l&rsquo;\u00e9poque, nous pensions que c&rsquo;\u00e9tait un excellent nom. Clair et descriptif quant \u00e0 son go\u00fbt.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En plus de tout le reste, c&rsquo;\u00e9tait d\u00e9licieux !\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Quant aux ventes&#8230; elles n&rsquo;\u00e9taient pas mauvaises, mais pas les meilleures non plus. Apr\u00e8s 5 ans, elle atteint la 26\u00e8me place des tisanes les plus vendues en France et en Belgique.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En 2017, nous avons d\u00e9cid\u00e9 de changer son nom en \u00a0\u00bb <a href=\"https:\/\/b2b.alveus.eu\/fr\/amour-provence-bio-72467.html\">Amour Provence<\/a> \u00ab\u00a0. Mais nous ne nous attendions pas \u00e0 ce qui allait se passer ensuite.<\/span><\/p><p><span style=\"font-weight: 400;\">En seulement un an, notre meilleure vente n\u00b026 est devenue n\u00b01 dans la cat\u00e9gorie des tisanes. La recette n&rsquo;a pas chang\u00e9, le prix non plus. Le seul ingr\u00e9dient secret de ce succ\u00e8s \u00e9tait de donner le bon nom \u00e0 une bonne recette.<\/span><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est \u00e0 ce moment-l\u00e0 que nous avons compris que, m\u00eame en tant que fournisseur B2b, le nom du produit peut avoir un impact majeur sur les performances de vente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7436ba elementor-widget elementor-widget-heading\" data-id=\"1e7436ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le nom du produit : la cerise sur le g\u00e2teau d'une d\u00e9licieuse recette.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b297c96 elementor-widget elementor-widget-text-editor\" data-id=\"6b297c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 premi\u00e8re vue, donner un nom \u00e0 un th\u00e9 semble assez simple. Mais rien n&rsquo;est moins s\u00fbr.<\/span><\/p><p><span style=\"font-weight: 400;\">Les \u00e9tapes de la cr\u00e9ation d&rsquo;un produit, ou de la s\u00e9lection d&rsquo;un produit pour une boutique, impliquent de r\u00e9pondre aux questions suivantes :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Que veulent mes clients ?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quels ingr\u00e9dients dois-je utiliser ?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment communiquer sur les avantages de ce produit ?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quel emballage convient le mieux ?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quelles images dois-je utiliser ? Quelles couleurs ? &#8230;.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jusqu&rsquo;\u00e0 la derni\u00e8re question : comment dois-je l&rsquo;appeler ?\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Nous voulons vous aider, gr\u00e2ce \u00e0 notre exp\u00e9rience, \u00e0 r\u00e9pondre \u00e0 cette derni\u00e8re question qui est d\u00e9cisive pour le succ\u00e8s de votre produit.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e276fb7 e-flex e-con-boxed e-con e-child\" data-id=\"e276fb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e03d2a5 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e03d2a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1115782 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1115782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">La qualit\u00e9 de votre recette importe peu. Si elle n'a pas un nom qui pla\u00eet \u00e0 vos consommateurs, ils risquent de ne jamais la go\u00fbter.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5ea12 elementor-widget elementor-widget-text-editor\" data-id=\"0a5ea12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous \u00eates pr\u00eat ? Voici nos conseils :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7647e3a elementor-widget elementor-widget-heading\" data-id=\"7647e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1 - Un nom court est meilleur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e4673a elementor-widget elementor-widget-text-editor\" data-id=\"62e4673a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On dit qu&rsquo;une bonne chose, si elle est courte, est deux fois meilleure.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Voici plusieurs raisons pour lesquelles un nom court est pr\u00e9f\u00e9rable :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il est plus facile \u00e0 retenir<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il \u00e9vite les probl\u00e8mes d&rsquo;\u00e9criture sur les \u00e9tiquettes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il est plus facile \u00e0 trouver dans votre boutique en ligne ou sur internet.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">En outre, un nom court facilite le cross-branding. Si vous envisagez d&rsquo;\u00e9largir votre gamme de produits, un nom court et adaptable peut servir de base \u00e0 une s\u00e9rie de produits apparent\u00e9s, en maintenant une coh\u00e9rence de marque que les consommateurs peuvent reconna\u00eetre et suivre. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314032c elementor-widget elementor-widget-heading\" data-id=\"314032c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2 - Coh\u00e9rence avec le concept de votre marque\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4bbe3 elementor-widget elementor-widget-text-editor\" data-id=\"6e4bbe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il est tr\u00e8s important que le nom choisi ne soit en aucun cas en contradiction avec les principes qui r\u00e9gissent votre marque.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">De m\u00eame, pensez au public cible de votre marque. Un nom qui r\u00e9sonne avec vos consommateurs potentiels a plus de chances de capter leur attention. Vendre \u00e0 un public plus jeune et inexp\u00e9riment\u00e9 n&rsquo;est pas la m\u00eame chose que vendre \u00e0 des buveurs exp\u00e9riment\u00e9s qui aiment la tradition.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8356d elementor-widget elementor-widget-heading\" data-id=\"ae8356d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 - Recherche culturelle et linguistique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-371673a elementor-widget elementor-widget-text-editor\" data-id=\"371673a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Effectuez des recherches culturelles et linguistiques. Assurez-vous que le nom n&rsquo;a pas de connotations n\u00e9gatives dans d&rsquo;autres langues ou cultures, en particulier si vous envisagez de commercialiser votre th\u00e9 \u00e0 l&rsquo;\u00e9chelle internationale.<\/span><\/p><p><span style=\"font-weight: 400;\">Ce qui peut sembler \u00eatre un excellent nom dans un pays peut \u00eatre tout \u00e0 fait contraire dans d&rsquo;autres. Allant de l&rsquo;absurde \u00e0 l&rsquo;impoli.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8889d0d elementor-widget elementor-widget-heading\" data-id=\"8889d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 - Facile \u00e0 prononcer et \u00e0 \u00e9peler<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3f302 elementor-widget elementor-widget-text-editor\" data-id=\"9a3f302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Imaginez que vos clients viennent dans votre magasin et commandent ce th\u00e9 : seront-ils capables de le prononcer facilement apr\u00e8s l&rsquo;avoir vu \u00e9crit ?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Si vous vendez en ligne, sauront-ils le rechercher dans votre boutique ou sur Google apr\u00e8s avoir entendu son nom ?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est pourquoi nous vous conseillons de trouver un nom facile \u00e0 prononcer et \u00e0 \u00e9peler.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb4d5f elementor-widget elementor-widget-heading\" data-id=\"dcb4d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 - Soyez diff\u00e9rent. Soyez original. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d496ddb elementor-widget elementor-widget-text-editor\" data-id=\"d496ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Souvent, les noms des th\u00e9s sont tr\u00e8s similaires les uns aux autres. Ils passent alors compl\u00e8tement inaper\u00e7us sur le march\u00e9.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Il existe toutefois des exceptions \u00e0 cette r\u00e8gle. Les th\u00e9s d&rsquo;origine ou les recettes classiques telles que l&rsquo;Earl Grey ou le Chai doivent conserver leur nom d&rsquo;origine. Gardez \u00e0 l&rsquo;esprit que vos clients les connaissent d\u00e9j\u00e0 sous ce nom et que leur vendre des recettes classiques sous un autre nom risque de susciter plus de rejet et de confusion que de d\u00e9sir d&rsquo;achat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7493d58 elementor-widget elementor-widget-heading\" data-id=\"7493d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 - Le prot\u00e9ger si n\u00e9cessaire <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db45408 elementor-widget elementor-widget-image\" data-id=\"db45408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/030-c.jpg\" class=\"attachment-large size-large wp-image-40868\" alt=\"Inscrire un nom\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/030-c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/030-c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/030-c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ea910 elementor-widget elementor-widget-text-editor\" data-id=\"88ea910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ce conseil est facultatif, mais il peut \u00eatre important de l&rsquo;envisager en fonction de la taille de votre entreprise.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pour ce faire, les questions \u00e0 se poser sont les suivantes :<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Est-il permis d&rsquo;utiliser le nom \u00ab\u00a0X\u00a0\u00bb ?<\/span><\/li><li>Est-il libre de droits d&rsquo;utilisation commerciale ?<\/li><li>Peut-il \u00eatre enregistr\u00e9 en tant que marque ?\u00a0<\/li><\/ul><p><span style=\"font-weight: 400;\">L&rsquo;autorisation d\u00e9pend de la l\u00e9gislation en vigueur dans chaque pays. Pour savoir s&rsquo;il est libre d&rsquo;utilisation, vous devrez faire des recherches avec un avocat ou consulter le registre des marques et des brevets de votre pays.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f3e180 e-flex e-con-boxed e-con e-child\" data-id=\"9f3e180\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8191d3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f8191d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94eef7 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d94eef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Nous vous conseillons de consulter la base de donn\u00e9es de l'OMPI. Il s'agit d'un portail en ligne gratuit qui vous permet de consulter tous les noms commerciaux et marques d\u00e9pos\u00e9s dans le monde et dans chaque cat\u00e9gorie.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfec56a elementor-widget elementor-widget-heading\" data-id=\"bfec56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c343e8b elementor-widget elementor-widget-text-editor\" data-id=\"c343e8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le fait qu&rsquo;un th\u00e9 devienne un best-seller dans votre entreprise d\u00e9pend de deux facteurs directs : la qualit\u00e9 et le nom.<\/span><\/p><p><span style=\"font-weight: 400;\">Une bonne recette portant un mauvais nom \u00e0 toutes les chances d&rsquo;\u00e9chouer sur le march\u00e9.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pour choisir le nom id\u00e9al, veillez \u00e0 ce qu&rsquo;il r\u00e9sonne aupr\u00e8s de votre public, qu&rsquo;il n&rsquo;ait pas de connotations n\u00e9gatives et qu&rsquo;il ne fasse pas l&rsquo;objet d&rsquo;une marque d\u00e9pos\u00e9e.<\/span><\/p><p><span style=\"font-weight: 400;\">En fin de compte, un nom puissant peut \u00eatre le coup de pouce dont vous avez besoin pour vous d\u00e9marquer sur un march\u00e9 de plus en plus concurrentiel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le nom d&rsquo;un th\u00e9 d\u00e9termine son succ\u00e8s sur le march\u00e9. Nous vous proposons des recommandations et des strat\u00e9gies pour cr\u00e9er un naming efficace qui fait la diff\u00e9rence.<\/p>\n","protected":false},"author":11,"featured_media":40858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-40877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionnel-du-the"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recommandations pour nommer un th\u00e9 | Alveus<\/title>\n<meta name=\"description\" content=\"Les 6 meilleures recommandations pour nommer un th\u00e9 afin qu&#039;il devienne un best seller. 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