{"id":45830,"date":"2024-09-30T17:47:49","date_gmt":"2024-09-30T16:47:49","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=45830"},"modified":"2024-09-30T17:48:56","modified_gmt":"2024-09-30T16:48:56","slug":"guide-the-dhiver","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/fr\/blog\/guide-the-dhiver\/","title":{"rendered":"Guide du th\u00e9 d&rsquo;hiver pour les entreprises de th\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45830\" class=\"elementor elementor-45830 elementor-45477\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a2d465 e-con-full e-flex e-con e-parent\" data-id=\"41a2d465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e7ee55 elementor-widget elementor-widget-text-editor\" data-id=\"19e7ee55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;hiver est aux salons de th\u00e9 ce que l&rsquo;\u00e9t\u00e9 est aux h\u00f4tels sur la plage. Cette saison est la saison de pointe pour le th\u00e9, lorsque la consommation de th\u00e9 augmente de fa\u00e7on exponentielle.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En tant que propri\u00e9taire d&rsquo;un salon de th\u00e9, vous devez commencer \u00e0 vous pr\u00e9parer quelques mois \u00e0 l&rsquo;avance. Il est essentiel d&rsquo;adapter votre stock et vos strat\u00e9gies de vente pour attirer l&rsquo;attention de vos clients et satisfaire leurs besoins.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ce guide passe en revue tous les aspects les plus importants des th\u00e9s d&rsquo;hiver et vous aidera \u00e0 faire de cette saison un moment inoubliable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5d0e86 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2e5d0e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2e5d0e86\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc12f47 elementor-widget elementor-widget-heading\" data-id=\"2bc12f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types de th\u00e9s et saveurs des th\u00e9s d\u2019hiver<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880890a elementor-widget elementor-widget-image\" data-id=\"880890a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"843\" height=\"596\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/045-b-FR.png\" class=\"attachment-large size-large wp-image-45794\" alt=\"ingr\u00e9dients saveurs de th\u00e9 d&#039;hiver\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/045-b-FR.png 843w, https:\/\/www.alveus.eu\/wp-content\/uploads\/045-b-FR-300x212.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/045-b-FR-768x543.png 768w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a89da1 elementor-widget elementor-widget-text-editor\" data-id=\"49a89da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;hiver est une saison qui modifie les habitudes et les go\u00fbts et influence les pr\u00e9f\u00e9rences des consommateurs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Alors que pendant les saisons chaudes, les th\u00e9s l\u00e9gers tels que le th\u00e9 vert ou le th\u00e9 blanc, aux ar\u00f4mes floraux et fruit\u00e9s, sont tr\u00e8s demand\u00e9s, en hiver, c&rsquo;est l&rsquo;inverse. C&rsquo;est maintenant au tour des<\/span><b> th\u00e9s plus cors\u00e9s, comme le th\u00e9 noir ou le Pu Erh, ainsi que des saveurs plus sucr\u00e9es ou plus \u00e9pic\u00e9es.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Si nous devions regrouper les th\u00e9s les plus vendus de la saison, ce serait les suivants :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u00e9s noirs purs et cors\u00e9s<\/b><span style=\"font-weight: 400;\"> comme le Keemun, Ceylan ou Golden Yunnan.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u00e9s noirs \u00e0 boire avec du lait<\/b><span style=\"font-weight: 400;\">, comme l\u2019Assam, un blend comme l\u2019English Breakfast, le Cha\u00ef ou le Paquistanais.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blends avec des \u00e9pices<\/b><span style=\"font-weight: 400;\"> comme la cannelle, le gingembre, les clous de girofle, le cacao\u2026 ou m\u00eame le piment, un ingr\u00e9dient id\u00e9al pour se r\u00e9chauffer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00e9langes de fruits<\/b><span style=\"font-weight: 400;\"> comme la pomme et l&rsquo;orange<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blends aux saveurs sucr\u00e9es<\/b><span style=\"font-weight: 400;\"> comme le chocolat, le caramel, la cr\u00e8me ou la pomme au four.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f3e180 e-flex e-con-boxed e-con e-child\" data-id=\"9f3e180\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8191d3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" 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class=\"elementor-element elementor-element-d94eef7 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d94eef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Il existe aujourd'hui des recettes aux saveurs hivernales \u00e0 base de th\u00e9s de toutes sortes : verts, Oolong, noirs, Pu Erh, et m\u00eame blancs.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7436ba elementor-widget elementor-widget-heading\" data-id=\"1e7436ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les tisanes ont aussi leur place sur le devant de la sc\u00e8ne\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b297c96 elementor-widget elementor-widget-text-editor\" data-id=\"6b297c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mais il n&rsquo;y a pas que le th\u00e9 qui soit \u00e0 l&rsquo;honneur pendant l&rsquo;hiver. <\/span><b>Les tisanes sont plus populaires que jamais.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">La raison principale en est que, <\/span><b>comme elles sont le plus souvent d\u00e9pourvues de caf\u00e9ine, elles permettent une plus grande consommation quotidienne.<\/b><span style=\"font-weight: 400;\"> De plus, gr\u00e2ce aux propri\u00e9t\u00e9s naturelles de leurs ingr\u00e9dients, elles contribuent \u00e0 maintenir une bonne sant\u00e9 \u00e0 un moment o\u00f9 les rhumes sont les plus fr\u00e9quents.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Les m\u00e9langes de plantes tels que la menthe, la r\u00e9glisse, le thym, le romarin ou la camomille sont les plus vendus.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Les m\u00e9langes \u00e0 base de rooibos, arbuste sud-africain sans caf\u00e9ine au go\u00fbt naturellement sucr\u00e9, sont \u00e9galement tr\u00e8s populaires.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7647e3a elementor-widget elementor-widget-heading\" data-id=\"7647e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adapter le stock de th\u00e9s et d'infusions d'hiver\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e4673a elementor-widget elementor-widget-text-editor\" data-id=\"62e4673a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une fois que vous savez quelles tisanes et infusions sont les plus demand\u00e9es pendant la saison hivernale, l&rsquo;\u00e9tape suivante consiste \u00e0 revoir et \u00e0 adapter votre stock.<\/span><\/p><p><b>La cl\u00e9 du succ\u00e8s est d&rsquo;agir t\u00f4t<\/b><span style=\"font-weight: 400;\">. Nous vous recommandons de le faire \u00e0 la fin de l&rsquo;\u00e9t\u00e9. Dans les pays plus chauds, comme l&rsquo;Espagne ou l&rsquo;Italie, vous pouvez commencer au d\u00e9but de l&rsquo;automne.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Faites une liste de toutes les r\u00e9f\u00e9rences que vous proposez et, en tenant compte des caract\u00e9ristiques que nous avons mentionn\u00e9es ci-dessus, notez de 1 \u00e0 10 leur compatibilit\u00e9 avec l&rsquo;hiver. <\/span><b>Pour cet exercice, ne tenez pas compte des recettes qui sont des best-sellers intemporels dans votre entreprise.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Une fois qu&rsquo;elles ont \u00e9t\u00e9 \u00e9valu\u00e9es, remplacez toutes celles qui ont moins de 5 par d&rsquo;autres nouvelles r\u00e9f\u00e9rences plus hivernales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5047ebf e-flex e-con-boxed e-con e-child\" data-id=\"5047ebf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8f8cc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3f8f8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4e110 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ec4e110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lors de l'introduction de nouvelles r\u00e9f\u00e9rences hivernales, reprenez les succ\u00e8s des ann\u00e9es pr\u00e9c\u00e9dentes, mais innovez \u00e9galement avec des recettes in\u00e9dites. Vos clients seront ravis d'essayer les nouveaut\u00e9s saisonni\u00e8res !<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f479b elementor-widget elementor-widget-heading\" data-id=\"74f479b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gies de marketing pour vendre plus de th\u00e9s d'hiver\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dedcb3 elementor-widget elementor-widget-image\" data-id=\"22dedcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/045-c.jpg\" class=\"attachment-large size-large wp-image-45774\" alt=\"winter tea of the day\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/045-c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/045-c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/045-c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-371673a elementor-widget elementor-widget-text-editor\" data-id=\"371673a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous avez d\u00e9j\u00e0 votre assortiment des th\u00e9s les plus vendus de l&rsquo;hiver. Il est maintenant temps que vos clients les d\u00e9couvrent et finissent par les acheter encore et encore.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8356d elementor-widget elementor-widget-heading\" data-id=\"ae8356d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les faire conna\u00eetre\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a5d7a elementor-widget elementor-widget-text-editor\" data-id=\"f3a5d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Lorsqu&rsquo;ils entrent dans votre magasin, ces th\u00e9s doivent attirer leur attention. <\/b><span style=\"font-weight: 400;\">Si vous avez un magasin physique, vous pouvez le faire en pla\u00e7ant un \u00e9l\u00e9ment distinctif, tel qu&rsquo;un aimant en forme de flocon de neige, sur les bo\u00eetes contenant les th\u00e9s de saison.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Si vous avez une boutique en ligne, vous pouvez ajouter une banni\u00e8re \u00e0 la photo du produit avec une tasse fumante, par exemple. Vous pouvez \u00e9galement cr\u00e9er une rubrique \u00ab th\u00e9s d&rsquo;hiver \u00bb o\u00f9 vous regroupez tous les th\u00e9s que vous avez not\u00e9s entre 8 et 10.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mettez en avant les nouvelles recettes en leur donnant une visibilit\u00e9 maximale dans votre boutique physique, ou sur la page d&rsquo;accueil de votre boutique en ligne.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb73d9 elementor-widget elementor-widget-heading\" data-id=\"3cb73d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les faire go\u00fbter <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30dbf3e elementor-widget elementor-widget-text-editor\" data-id=\"30dbf3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mais s&rsquo;il y a une chose qui fonctionne vraiment dans un magasin de th\u00e9, c&rsquo;est d&rsquo;essayer le produit. Pr\u00e9parez une th\u00e9i\u00e8re chaque jour avec un th\u00e9 d&rsquo;hiver diff\u00e9rent, et offrez-en une tasse \u00e0 vos clients.<\/span><\/p><p><span style=\"font-weight: 400;\">Vous pouvez \u00e9galement offrir des \u00e9chantillons gratuits avec chaque commande. Il ne s&rsquo;agit pas n\u00e9cessairement de grands \u00e9chantillons, mais d&rsquo;une quantit\u00e9 suffisante pour pr\u00e9parer une ou deux tasses \u00e0 la maison. Cela peut \u00e9galement \u00eatre une bonne strat\u00e9gie pour vendre davantage : \u00ab <\/span><i><span style=\"font-weight: 400;\">\u00c0 partir de 30 euros d&rsquo;achat, recevez une s\u00e9lection d&rsquo;\u00e9chantillons de th\u00e9 d&rsquo;hiver<\/span><\/i><span style=\"font-weight: 400;\"> \u00bb (par exemple).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a561b0 elementor-widget elementor-widget-heading\" data-id=\"6a561b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ateliers et d\u00e9gustations de th\u00e9 d'hiver\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-114ade3 elementor-widget elementor-widget-text-editor\" data-id=\"114ade3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un autre moyen d&rsquo;augmenter votre chiffre d&rsquo;affaires et de gagner des clients est d&rsquo;organiser des ateliers sur le th\u00e9. C&rsquo;est le meilleur moyen de promouvoir vos produits tout en sensibilisant vos clients \u00e0 la culture du th\u00e9.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Les th\u00e8mes peuvent \u00eatre multiples, des recettes de th\u00e9s d&rsquo;hiver aux accords avec les desserts d&rsquo;hiver, en passant par des ateliers de lecture et de th\u00e9.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-033f72a elementor-widget elementor-widget-heading\" data-id=\"033f72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9er un pack de d\u00e9gustation \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3f302 elementor-widget elementor-widget-text-editor\" data-id=\"9a3f302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une autre fa\u00e7on de faire conna\u00eetre vos nouveaut\u00e9s saisonni\u00e8res est de cr\u00e9er un pack de d\u00e9gustation. <\/span><b>Il s&rsquo;agit d&rsquo;inclure une s\u00e9lection de th\u00e9s d&rsquo;hiver dans une bo\u00eete ou un coffret, \u00e0 un prix inf\u00e9rieur \u00e0 celui des th\u00e9s achet\u00e9s individuellement.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">L&rsquo;id\u00e9e est de fixer une petite quantit\u00e9 afin de pouvoir fixer un prix aussi attractif que possible. Vos clients reviendront certainement acheter les th\u00e9s qu&rsquo;ils ont le plus aim\u00e9s en plus grande quantit\u00e9 !\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b55252b elementor-widget elementor-widget-heading\" data-id=\"b55252b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db8f2db elementor-widget elementor-widget-text-editor\" data-id=\"db8f2db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;hiver est la p\u00e9riode de l&rsquo;ann\u00e9e o\u00f9 vous pouvez r\u00e9aliser la plus grande partie de votre chiffre d&rsquo;affaires annuel.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Planifiez la saison \u00e0 l&rsquo;avance, en vous effor\u00e7ant de satisfaire les besoins de vos clients pendant les mois o\u00f9 la demande est la plus forte.<\/span><\/p><p><span style=\"font-weight: 400;\">Adaptez votre stock aux saveurs et aux ingr\u00e9dients hivernaux ; faites de la publicit\u00e9 pour vos nouveaux produits ; faites-les essayer \u00e0 vos clients ; organisez des ateliers et d&rsquo;autres \u00e9v\u00e9nements attrayants et faites de cet hiver un succ\u00e8s !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tout ce que vous devez savoir sur les th\u00e9s d&rsquo;hiver pour vendre plus dans votre entreprise : ce qui est demand\u00e9, des conseils et des strat\u00e9gies de vente.<\/p>\n","protected":false},"author":11,"featured_media":45769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-45830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionnel-du-the"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guide du th\u00e9 d&#039;hiver pour les entreprises de th\u00e9 | Alveus<\/title>\n<meta name=\"description\" content=\"Tout ce que vous devez savoir sur les th\u00e9s d&#039;hiver pour augmenter les ventes de votre entreprise cette saison.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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