{"id":55865,"date":"2025-09-25T10:25:57","date_gmt":"2025-09-25T09:25:57","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=55865"},"modified":"2025-12-11T11:09:32","modified_gmt":"2025-12-11T10:09:32","slug":"guide-matcha-quest-ce-que-cest-types","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/fr\/blog\/guide-matcha-quest-ce-que-cest-types\/","title":{"rendered":"Guide du Matcha : qu&rsquo;est-ce que c&rsquo;est, comment est-il produit et quels sont les diff\u00e9rents types"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55865\" class=\"elementor elementor-55865 elementor-55825\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec48546 e-con-full e-flex e-con e-parent\" data-id=\"ec48546\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5629397 elementor-widget elementor-widget-text-editor\" data-id=\"5629397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le th\u00e9 matcha occupe aujourd&rsquo;hui une place de choix dans l&rsquo;industrie mondiale du th\u00e9 haut de gamme. Sa couleur \u00e9clatante, <\/span><b>sa polyvalence et son profil nutritionnel<\/b><span style=\"font-weight: 400;\"> en ont fait un produit incontournable de la haute gastronomie, des boutiques sp\u00e9cialis\u00e9es et des salons de th\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais au-del\u00e0 de sa popularit\u00e9 actuelle, le matcha poss\u00e8de une histoire mill\u00e9naire, un processus de production complexe et un march\u00e9 en constante \u00e9volution qui exige des connaissances techniques et un jugement commercial rigoureux.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour les professionnels du secteur, une compr\u00e9hension approfondie des origines, des qualit\u00e9s, des m\u00e9thodes de culture et des diff\u00e9rentes applications du matcha est essentielle pour prendre des d\u00e9cisions \u00e9clair\u00e9es et se d\u00e9marquer efficacement.<\/span><\/p><p><b>Ce guide essentiel sur le matcha<\/b><span style=\"font-weight: 400;\"> a \u00e9t\u00e9 con\u00e7u comme une ressource rigoureuse et pratique qui couvre tous les aspects, des origines du th\u00e9 \u00e0 la tradition japonaise du matcha c\u00e9r\u00e9moniel, tout en soulignant le r\u00f4le croissant de la Chine en tant que producteur moderne.<\/span><\/p><p><span style=\"font-weight: 400;\">Une lecture con\u00e7ue pour vous aider \u00e0 ma\u00eetriser tous les aspects cl\u00e9s : de sa production artisanale \u00e0 ses utilisations actuelles et aux tendances \u00e9mergentes du secteur professionnel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81850a7 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"81850a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__81850a7\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__81850a7\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__81850a7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb460f elementor-widget elementor-widget-heading\" data-id=\"aeb460f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que le Matcha ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deddede elementor-widget elementor-widget-text-editor\" data-id=\"deddede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le Matcha est un <\/span><b>type de th\u00e9 vert en poudre ultra-fine<\/b><span style=\"font-weight: 400;\">, fabriqu\u00e9 \u00e0 partir de feuilles de Camellia Sinensis cultiv\u00e9es \u00e0 l&rsquo;ombre, trait\u00e9es comme le Tencha et lentement moulues sur pierre pour obtenir une texture soyeuse.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41e3ce9 e-flex e-con-boxed e-con e-child\" data-id=\"41e3ce9\" 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class=\"elementor-element elementor-element-eb27c75 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"eb27c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Contrairement \u00e0 d\u2019autres th\u00e9s, il n\u2019est pas infus\u00e9 : il reste en suspension dans l\u2019eau et la feuille enti\u00e8re est consomm\u00e9e, maximisant l\u2019absorption de ses compos\u00e9s actifs.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24dff18 elementor-widget elementor-widget-text-editor\" data-id=\"24dff18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ce mode de consommation fait du matcha l&rsquo;une des boissons les plus riches en antioxydants, L-th\u00e9anine, cat\u00e9chines, chlorophylle et caf\u00e9ine.<\/span><\/p><p><span style=\"font-weight: 400;\">Visuellement, un matcha de qualit\u00e9 se distingue par sa <\/span><b>couleur verte intense<\/b><span style=\"font-weight: 400;\">, son ar\u00f4me v\u00e9g\u00e9tal frais et sa texture soyeuse. Sa saveur umami et ses propri\u00e9t\u00e9s fonctionnelles en ont fait un produit incontournable de la haute gastronomie et de l&rsquo;industrie du th\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71a9ea elementor-widget elementor-widget-heading\" data-id=\"d71a9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Origine du matcha, histoire et \u00e9volution\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f71a4 elementor-widget elementor-widget-text-editor\" data-id=\"e5f71a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bien qu&rsquo;aujourd&rsquo;hui presque exclusivement associ\u00e9 au Japon, le matcha trouve son <\/span><b>origine en Chine, sous la dynastie Song<\/b><span style=\"font-weight: 400;\"> (Xe si\u00e8cle), o\u00f9 la coutume de moudre les feuilles de th\u00e9 pour pr\u00e9parer une boisson mousseuse utilis\u00e9e dans les rituels et pratiques bouddhistes s&rsquo;est d\u00e9velopp\u00e9e.<\/span><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est le moine japonais Eisai qui, apr\u00e8s avoir \u00e9tudi\u00e9 en Chine, a introduit cette pratique au Japon au XIIe si\u00e8cle. Eisai associait le th\u00e9 moulu \u00e0 la discipline du bouddhisme zen, promouvant sa consommation pour favoriser la clart\u00e9 mentale et le bien-\u00eatre physique.<\/span><\/p><p><span style=\"font-weight: 400;\">Alors qu&rsquo;en Chine, cette tradition du th\u00e9 moulu s&rsquo;est dilu\u00e9e avec l&rsquo;essor des infusions en vrac, au Japon, elle a \u00e9t\u00e9 pr\u00e9serv\u00e9e, d\u00e9velopp\u00e9e et raffin\u00e9e pour devenir le c\u0153ur de l&rsquo;une de ses manifestations culturelles les plus marquantes :<\/span><b> la c\u00e9r\u00e9monie du th\u00e9 (chanoyu).<\/b><span style=\"font-weight: 400;\"> Apprenez-en davantage sur cette c\u00e9r\u00e9monie et d&rsquo;autres traditions japonaises dans ce <\/span><a href=\"https:\/\/www.alveus.eu\/fr\/blog\/thes-japon\"><span style=\"font-weight: 400;\">post sur les th\u00e9s du Japon<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Pendant des si\u00e8cles, le matcha a \u00e9t\u00e9 l&rsquo;h\u00e9ritage des temples, des moines, des samoura\u00efs et des \u00e9lites intellectuelles, s&rsquo;imposant comme un symbole d&rsquo;harmonie, de respect et de perfection esth\u00e9tique.<\/span><\/p><p><span style=\"font-weight: 400;\">Au XXe si\u00e8cle, avec l&rsquo;ouverture du Japon et la mondialisation du march\u00e9 du th\u00e9, le matcha a commenc\u00e9 \u00e0 se r\u00e9pandre au-del\u00e0 de son contexte traditionnel, gagnant d&rsquo;abord du terrain dans les domaines gastronomiques, puis dans des domaines tels que la sant\u00e9, la gastronomie cr\u00e9ative et les cosm\u00e9tiques naturels.<\/span><\/p><p><span style=\"font-weight: 400;\">Aujourd&rsquo;hui, le Japon et la Chine produisent du matcha, bien qu&rsquo;avec des approches diff\u00e9rentes. Le Japon reste une r\u00e9f\u00e9rence en mati\u00e8re de qualit\u00e9 c\u00e9r\u00e9monielle et de m\u00e9thodes artisanales, tandis que la Chine offre des options comp\u00e9titives sp\u00e9cialement con\u00e7ues pour l&rsquo;industrie alimentaire, l&rsquo;h\u00f4tellerie-restauration et les m\u00e9langes fonctionnels.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette diversit\u00e9 d&rsquo;origines, d&rsquo;utilisations et de qualit\u00e9s refl\u00e8te l&rsquo;\u00e9volution dynamique du matcha.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e50bca elementor-widget elementor-widget-heading\" data-id=\"3e50bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zones de culture et de production du matcha\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7faf32 elementor-widget elementor-widget-text-editor\" data-id=\"f7faf32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La qualit\u00e9 du matcha commence sur le terrain, et toutes les r\u00e9gions productrices n&rsquo;offrent pas les m\u00eames conditions. Des facteurs tels que le terroir, le microclimat, les pratiques agricoles et la tradition jouent un r\u00f4le fondamental dans le r\u00e9sultat final.<\/span><\/p><p><span style=\"font-weight: 400;\">Le Japon est le pays qui a pouss\u00e9 la culture du matcha \u00e0 son expression maximale, bien que la Chine ait \u00e9galement \u00e9merg\u00e9 avec force ces derni\u00e8res ann\u00e9es, \u00e9largissant les options disponibles pour diff\u00e9rents segments d&rsquo;utilisation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67f52a1 elementor-widget elementor-widget-image\" data-id=\"67f52a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"738\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/092_b.png\" class=\"attachment-large size-large wp-image-55833\" alt=\"Origine du matcha\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/092_b.png 1000w, https:\/\/www.alveus.eu\/wp-content\/uploads\/092_b-300x221.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/092_b-768x567.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1844fed elementor-widget elementor-widget-heading\" data-id=\"1844fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Production du matcha au Japon\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981c80e elementor-widget elementor-widget-text-editor\" data-id=\"981c80e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uji (Kioto) : <\/b><span style=\"font-weight: 400;\">Consid\u00e9r\u00e9 comme le berceau du matcha c\u00e9r\u00e9monial japonais, le matcha d&rsquo;Uji allie des si\u00e8cles de tradition de culture et de transformation \u00e0 un environnement naturel id\u00e9al : sols fertiles, brumes matinales et rivi\u00e8res r\u00e9gulant l&rsquo;humidit\u00e9.<br \/><br \/><\/span>Son savoir-faire artisanal permet \u00e0 cette r\u00e9gion de produire certains des matchas c\u00e9r\u00e9moniaux les plus prestigieux au monde.<\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nishio (Aichi) :<\/b><span style=\"font-weight: 400;\"> Remarqu\u00e9e pour sa constance et sa capacit\u00e9 de production, Nishio int\u00e8gre des techniques traditionnelles \u00e0 des \u00e9chelles de culture plus grandes.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Ces matchas sont id\u00e9aux tant pour les produits haut de gamme que pour les gammes polyvalentes destin\u00e9es aux magasins sp\u00e9cialis\u00e9s et \u00e0 la restauration.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shizuoka y Kagoshima :<\/b><span style=\"font-weight: 400;\"> Bien que plus connues pour d&rsquo;autres th\u00e9s comme le sencha, ces r\u00e9gions ont accru leur production de matcha ces derni\u00e8res d\u00e9cennies, notamment pour l&rsquo;exportation.<br \/><br \/><\/span>Leur avantage concurrentiel r\u00e9side dans le volume et l&rsquo;efficacit\u00e9, sans compromettre les normes de qualit\u00e9.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d51f38a elementor-widget elementor-widget-heading\" data-id=\"d51f38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Production du matcha en Chine\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb779e elementor-widget elementor-widget-text-editor\" data-id=\"beb779e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zhejiang, Jiangxi et autres provinces :<\/b><span style=\"font-weight: 400;\"> La Chine, berceau historique du th\u00e9, a redonn\u00e9 vie \u00e0 cette tradition du matcha en l&rsquo;adaptant aux exigences actuelles du march\u00e9. Aujourd&rsquo;hui, <\/span><b>elle produit principalement du matcha destin\u00e9 \u00e0 un usage culinaire<\/b><span style=\"font-weight: 400;\">, offrant un excellent rapport qualit\u00e9-prix.<br \/><br \/><\/span>Ses produits sont tr\u00e8s comp\u00e9titifs pour les applications modernes : de la p\u00e2tisserie et des glaces aux boissons v\u00e9g\u00e9tales, smoothies et compl\u00e9ments alimentaires.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ad9e2 elementor-widget elementor-widget-heading\" data-id=\"35ad9e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment se produit le matcha?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7f726 elementor-widget elementor-widget-text-editor\" data-id=\"2d7f726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La fabrication du matcha est un processus minutieux qui combine des techniques agricoles, une exp\u00e9rience sensorielle et une profonde tradition artisanale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7388bd2 e-flex e-con-boxed e-con e-child\" data-id=\"7388bd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f84dfcc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f84dfcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7ba3a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5a7ba3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">De l'ombrage des champs au broyage \u00e0 la meule de pierre, chaque \u00e9tape exige pr\u00e9cision et expertise. Ces \u00e9tapes d\u00e9terminent sa couleur \u00e9clatante, sa texture soyeuse et l'\u00e9quilibre unique d'ar\u00f4mes et de saveurs qui le distinguent.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a8179 elementor-widget elementor-widget-heading\" data-id=\"a4a8179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phases du processus de production du matcha\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a47e7 elementor-widget elementor-widget-heading\" data-id=\"32a47e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Ombrage\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5815d4b elementor-widget elementor-widget-text-editor\" data-id=\"5815d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Entre 20 et 30 jours avant la r\u00e9colte, les th\u00e9iers sont recouverts de filets sp\u00e9ciaux (traditionnellement en bambou, bien que des tissus synth\u00e9tiques soient \u00e9galement utilis\u00e9s aujourd&rsquo;hui) qui bloquent entre 70 % et 90 % de la lumi\u00e8re du soleil.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette r\u00e9duction de la lumi\u00e8re ralentit la photosynth\u00e8se, entra\u00eenant une augmentation de la production de chlorophylle, de caf\u00e9ine et, surtout, de L-th\u00e9anine. Ce dernier acide amin\u00e9 apporte une saveur umami caract\u00e9ristique et, associ\u00e9 \u00e0 la caf\u00e9ine, favorise un \u00e9tat de calme attentif et une concentration prolong\u00e9e.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d25a530 elementor-widget elementor-widget-heading\" data-id=\"d25a530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. R\u00e9colte\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e55ce elementor-widget elementor-widget-text-editor\" data-id=\"00e55ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La s\u00e9lection des feuilles est une \u00e9tape cl\u00e9 pour garantir la qualit\u00e9 du matcha. Seules les pousses les plus jeunes et les plus tendres sont r\u00e9colt\u00e9es, car elles contiennent les compos\u00e9s les plus pr\u00e9cieux du th\u00e9. Il existe deux types de r\u00e9colte :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9colte manuelle : Principalement utilis\u00e9 pour la production des march\u00e9s haut de gamme ou les c\u00e9r\u00e9monies, pr\u00e9servant l&rsquo;int\u00e9grit\u00e9 des feuilles et garantissant une qualit\u00e9 maximale.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9colte m\u00e9canique : Dans les productions de plus grand volume ou pour le matcha destin\u00e9 \u00e0 des usages culinaires et commerciaux, des machines sp\u00e9ciales sont utilis\u00e9es pour collecter les pousses sans les endommager, en maintenant un standard de qualit\u00e9 ad\u00e9quat.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fee3d9 elementor-widget elementor-widget-shortcode\" data-id=\"3fee3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51132\" class=\"elementor elementor-51132 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Recevez 10 \u00e9chantillons gratuits<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Exclusivement r\u00e9serv\u00e9s aux professionnels du th\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER LE CATALOGUE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51121\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e55ae elementor-widget elementor-widget-heading\" data-id=\"58e55ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Vaporisation (steaming)\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb7adb elementor-widget elementor-widget-text-editor\" data-id=\"ffb7adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une fois r\u00e9colt\u00e9es, les feuilles sont soumises \u00e0 un bref jet de vapeur (15 \u00e0 30 secondes). Cette \u00e9tape stoppe l&rsquo;oxydation enzymatique et pr\u00e9serve leur couleur vert fonc\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">Contrairement au <\/span><a href=\"https:\/\/www.alveus.eu\/fr\/blog\/the-sencha\"><span style=\"font-weight: 400;\">th\u00e9 sencha<\/span><\/a><span style=\"font-weight: 400;\">, qui est roul\u00e9 apr\u00e8s cuisson \u00e0 la vapeur, les feuilles de matcha sont conserv\u00e9es \u00e0 plat pour pr\u00e9server leur structure.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4fac7 elementor-widget elementor-widget-heading\" data-id=\"ac4fac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. S\u00e9chage sans roulage\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-733e54d elementor-widget elementor-widget-text-editor\" data-id=\"733e54d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apr\u00e8s \u00e9tuvage, les feuilles sont soigneusement s\u00e9ch\u00e9es sans \u00eatre roul\u00e9es. Ce processus, contr\u00f4l\u00e9 en temp\u00e9rature et en ventilation, pr\u00e9serve la couleur verte, les acides amin\u00e9s et les ar\u00f4mes.<\/span><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est ainsi que l&rsquo;on obtient le Tencha, base essentielle pour produire un matcha de qualit\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f12f6f elementor-widget elementor-widget-heading\" data-id=\"9f12f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. \u00c9grappage et s\u00e9lection\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a9c4a elementor-widget elementor-widget-text-editor\" data-id=\"e5a9c4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avant le broyage, les feuilles sont soigneusement tri\u00e9es et les tiges, nervures et imperfections sont \u00e9limin\u00e9es manuellement.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette \u00e9tape garantit que seuls les tissus foliaires les plus fins et les plus uniformes parviennent aux moulins, garantissant un matcha \u00e0 la texture soyeuse, \u00e0 la couleur uniforme et \u00e0 la concentration maximale en compos\u00e9s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5937cb elementor-widget elementor-widget-heading\" data-id=\"d5937cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Broyage lent dans un moulin \u00e0 pierre\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8d325 elementor-widget elementor-widget-text-editor\" data-id=\"fa8d325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;\u00e9tape finale et la plus critique de la production du matcha est la mouture du tencha.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour pr\u00e9server la couleur, l&rsquo;ar\u00f4me, la saveur et les propri\u00e9t\u00e9s nutritionnelles du th\u00e9, des moulins en pierre de granit sont utilis\u00e9s, tournant \u00e0 une vitesse tr\u00e8s lente d&rsquo;environ 30 tours par minute. Cette lenteur \u00e9vite la surchauffe et pr\u00e9serve la saveur, la couleur et les nutriments du th\u00e9.<\/span><\/p><p><b>Ce proc\u00e9d\u00e9 artisanal ne produit que 30 \u00e0 40 grammes par heure, permettant d&rsquo;obtenir une poudre vert jade ultra-fine, soyeuse et profonde.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ed2a60 e-flex e-con-boxed e-con e-child\" data-id=\"1ed2a60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8fa86 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bd8fa86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32ab0c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c32ab0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Un broyage incorrect peut alt\u00e9rer la texture et l'ar\u00f4me du matcha, le rendant p\u00e2le ou granuleux. Cette \u00e9tape est donc cruciale pour distinguer un matcha de c\u00e9r\u00e9monie de haute qualit\u00e9 d'un matcha culinaire ou commercial.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ad8ec elementor-widget elementor-widget-image\" data-id=\"51ad8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/092_c.jpg\" class=\"attachment-large size-large wp-image-55828\" alt=\"Broyage du th\u00e9 matcha\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/092_c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/092_c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/092_c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e5ce3 elementor-widget elementor-widget-heading\" data-id=\"98e5ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caract\u00e9ristiques uniques et profil sensoriel du matcha\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7bc86d elementor-widget elementor-widget-text-editor\" data-id=\"a7bc86d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le Matcha se distingue par une combinaison de caract\u00e9ristiques qui le rendent particuli\u00e8rement pr\u00e9cieux pour les professionnels du th\u00e9 :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La consommation de la feuille enti\u00e8re : <\/b><span style=\"font-weight: 400;\">Il vous permet de profiter de tous les nutriments, antioxydants et acides amin\u00e9s.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La forte concentration de L-th\u00e9anine :<\/b><span style=\"font-weight: 400;\"> Module la caf\u00e9ine, procurant une clart\u00e9 mentale sans nervosit\u00e9.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sa couleur vert jade intense : <\/b><span style=\"font-weight: 400;\">Un signe de fra\u00eecheur, d&rsquo;ombrage correct et de broyage pr\u00e9cis.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La texture ultrafine :<\/b><span style=\"font-weight: 400;\"> Indispensable pour une dissolution uniforme et une exp\u00e9rience sensorielle soyeuse.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La saveur umami et ar\u00f4me v\u00e9g\u00e9tal :<\/b><span style=\"font-weight: 400;\"> Doux, frais et l\u00e9g\u00e8rement cr\u00e9meux, sans amertume excessive.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sa polyvalence :<\/b><span style=\"font-weight: 400;\"> Convient aussi bien aux c\u00e9r\u00e9monies traditionnelles qu&rsquo;aux applications culinaires et cr\u00e9atives.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La p\u00e9rissabilit\u00e9 :<\/b><span style=\"font-weight: 400;\"> N\u00e9cessite un stockage appropri\u00e9 pour maintenir la qualit\u00e9 et la fra\u00eecheur.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ce profil sensoriel fait du matcha un produit premium, appr\u00e9ci\u00e9 tant pour son exp\u00e9rience sensorielle que pour ses bienfaits fonctionnels, offrant aux professionnels de multiples possibilit\u00e9s d&rsquo;utilisation et de diff\u00e9renciation sur le march\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f38e73 elementor-widget elementor-widget-heading\" data-id=\"8f38e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types et grades de matcha\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d9117 elementor-widget elementor-widget-text-editor\" data-id=\"c1d9117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans le domaine professionnel, conna\u00eetre les grades du matcha est essentiel, car ils d\u00e9terminent son utilisation, son prix et son potentiel d&rsquo;application :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2f5e1 elementor-widget elementor-widget-heading\" data-id=\"7f2f5e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Matcha c\u00e9r\u00e9monial japonais\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d15b106 elementor-widget elementor-widget-text-editor\" data-id=\"d15b106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ce matcha de haute qualit\u00e9 est destin\u00e9 aux c\u00e9r\u00e9monies du th\u00e9 et \u00e0 la consommation directe. Il se caract\u00e9rise par une mouture ultra-fine, une couleur vert jade intense et une saveur umami profonde et \u00e9quilibr\u00e9e. Il provient g\u00e9n\u00e9ralement de r\u00e9gions r\u00e9put\u00e9es comme Uji ou Nishio, garantissant une qualit\u00e9 sup\u00e9rieure.<\/span><\/p><p><span style=\"font-weight: 400;\">D\u00e9couvrez le <\/span><a href=\"https:\/\/b2b.alveus.eu\/fr\/matcha-japonais-de-ceremonie-hisui-bio-ref-89108.html\"><span style=\"font-weight: 400;\">th\u00e9 matcha c\u00e9r\u00e9monial du Japon<\/span><\/a><span style=\"font-weight: 400;\">, disponible \u00e0 l&rsquo;achat en gros dans notre boutique en ligne B2B.<\/span><\/p><p><span style=\"font-weight: 400;\">De plus, dans un contexte c\u00e9r\u00e9moniel, on distingue :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">le matcha c\u00e9r\u00e9monial Usucha (th\u00e9 l\u00e9ger) : plus dilu\u00e9, avec une mousse l\u00e9g\u00e8re et un ar\u00f4me d\u00e9licat.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">le matcha c\u00e9r\u00e9monial Koicha (th\u00e9 \u00e9pais) : avec une concentration plus \u00e9lev\u00e9e en matcha, une texture dense et un ar\u00f4me plus intense.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a2114 elementor-widget elementor-widget-heading\" data-id=\"05a2114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Matcha premium\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64cf50a elementor-widget elementor-widget-text-editor\" data-id=\"64cf50a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Id\u00e9al pour les boissons gourmandes, les matcha lattes, les cocktails et les exp\u00e9riences culinaires, ce matcha conserve une texture et une couleur agr\u00e9ables, avec une saveur agr\u00e9able, et est plus abordable que le matcha de c\u00e9r\u00e9monie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8813d99 elementor-widget elementor-widget-heading\" data-id=\"8813d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Matcha de cuisine ou culinaire\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f28523 elementor-widget elementor-widget-text-editor\" data-id=\"2f28523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sp\u00e9cialement con\u00e7u pour la p\u00e2tisserie, les glaces, les milkshakes et les smoothies. Son profil est plus robuste et l\u00e9g\u00e8rement amer, avec une mouture moins fine et une couleur moins intense, offrant un excellent rapport qualit\u00e9-prix pour des applications polyvalentes.<\/span><\/p><p><span style=\"font-weight: 400;\">Lors du choix du matcha pour votre entreprise, il est essentiel de v\u00e9rifier l&rsquo;origine, la fra\u00eecheur, la date de mouture et les conditions de stockage afin de garantir la constance et la satisfaction maximale de vos clients.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19a2a44 e-flex e-con-boxed e-con e-child\" data-id=\"19a2a44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07e51f7 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"07e51f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0987802 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0987802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Cette classification des types de matcha \u2013 c\u00e9r\u00e9moniel, premium et culinaire \u2013 est principalement utilis\u00e9e \u00e0 l'international. Au Japon, la qualit\u00e9 du matcha est principalement \u00e9valu\u00e9e selon la r\u00e9gion, la fra\u00eecheur, le producteur et le type de matcha c\u00e9r\u00e9moniel.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de54a2 elementor-widget elementor-widget-image\" data-id=\"6de54a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/092_d.jpg\" class=\"attachment-large size-large wp-image-55854\" alt=\"Comparaison types de matcha\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/092_d.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/092_d-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/092_d-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa6471 elementor-widget elementor-widget-heading\" data-id=\"9aa6471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Autres indicateurs pour identifier un matcha de qualit\u00e9\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d8b64 elementor-widget elementor-widget-text-editor\" data-id=\"12d8b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Couleur <\/b><span style=\"font-weight: 400;\">: Il doit \u00eatre vert jade brillant (des tons opaques ou jaun\u00e2tres indiquent une mauvaise qualit\u00e9 ou une perte de fra\u00eecheur)..<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Texture<\/b><span style=\"font-weight: 400;\">: ultrafine, sans grumeaux ni sensation de sable<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ar\u00f4me<\/b><span style=\"font-weight: 400;\">: frais, v\u00e9g\u00e9tal et doux, jamais rassis ou plat.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Saveur<\/b><span style=\"font-weight: 400;\">: umami et doux en bouche, avec une douceur naturelle et sans amertume excessive.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f7440 elementor-widget elementor-widget-heading\" data-id=\"26f7440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tendances et combinaisons cr\u00e9atives avec matcha\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-723108c elementor-widget elementor-widget-text-editor\" data-id=\"723108c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le matcha est pass\u00e9 du th\u00e9 japonais traditionnel \u00e0 un<\/span><b> ingr\u00e9dient phare dans le monde entier<\/b><span style=\"font-weight: 400;\">. Son profil sain, son esth\u00e9tique dynamique et son h\u00e9ritage culturel lui ont permis de se positionner dans des secteurs aussi vari\u00e9s que la gastronomie, les cocktails, la nutrition fonctionnelle et m\u00eame les cosm\u00e9tiques naturels.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0bfa9a elementor-widget elementor-widget-heading\" data-id=\"a0bfa9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Matcha blends et m\u00e9langes populaires\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b13db04 elementor-widget elementor-widget-text-editor\" data-id=\"b13db04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019une des fa\u00e7ons les plus dynamiques de consommer du matcha aujourd\u2019hui est de consommer des m\u00e9langes de th\u00e9 qui allient tradition et innovation :<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matcha + genmaicha<\/b><span style=\"font-weight: 400;\">: doux et grill\u00e9, parfait pour les d\u00e9butants.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/b2b.alveus.eu\/fr\/genmaicha-n-matcha-bio-ref-83021.html\"><span style=\"font-weight: 400;\">https:\/\/b2b.alveus.eu\/fr\/genmaicha-n-matcha-bio-ref-83021.html<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matcha + chai<\/b><span style=\"font-weight: 400;\">: \u00e9pic\u00e9 et chaud, tr\u00e8s demand\u00e9 en hiver.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matcha + fruits tropicaux ou fruits rouges<\/b><span style=\"font-weight: 400;\">: Rafra\u00eechissant et color\u00e9, id\u00e9al pour les th\u00e9s glac\u00e9s ou les boissons \u00e0 emporter.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matcha + herbes fonctionnelles<\/b><span style=\"font-weight: 400;\"> (menthe, curcuma, ashwagandha\u00a0 ) : attractif pour le monde du bien-\u00eatre et de la nutrition consciente.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceca69e elementor-widget elementor-widget-heading\" data-id=\"ceca69e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Usages professionnels et produits avec matcha\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11c6ed8 elementor-widget elementor-widget-text-editor\" data-id=\"11c6ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le matcha est de plus en plus int\u00e9gr\u00e9 dans des propositions alliant innovation, fonctionnalit\u00e9 et esth\u00e9tique :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Boissons sp\u00e9cialis\u00e9es:<\/b><span style=\"font-weight: 400;\"> Des lattes matcha v\u00e9g\u00e9taux aux cocktails signatures. D\u00e9couvrez notre article sur <\/span><a href=\"https:\/\/www.alveus.eu\/fr\/blog\/matcha-latte\"><span style=\"font-weight: 400;\">comment pr\u00e9parer un matcha latte<\/span><\/a><span style=\"font-weight: 400;\"> et d\u00e9couvrez des techniques et des combinaisons qui fonctionnent dans le canal professionnel.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>P\u00e2tisseries et viennoiseries fines : <\/b><span style=\"font-weight: 400;\">Le Matcha apporte de la couleur, de la saveur et de la valeur ajout\u00e9e \u00e0 des produits tels que les brownies, les cheesecakes, les mochis et les glaces artisanales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alimentation fonctionnelle:<\/b><span style=\"font-weight: 400;\"> smoothies, barres \u00e9nerg\u00e9tiques et compl\u00e9ments alimentaires gr\u00e2ce \u00e0 leur profil antioxydant et stimulant. Dans cet article, vous trouverez un exemple de <\/span><a href=\"https:\/\/www.alveus.eu\/fr\/blog\/recette-matcha-saine\"><span style=\"font-weight: 400;\">recette saine de petit d\u00e9jeuner avec du matcha<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Circuits de distribution et d&rsquo;h\u00f4tellerie : <\/b><span style=\"font-weight: 400;\">kits de pr\u00e9paration et produits pr\u00eats \u00e0 consommer qui renforcent la perception d&rsquo;innovation et de bien-\u00eatre.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ainsi, le matcha ne se limite plus \u00e0 la c\u00e9r\u00e9monie du th\u00e9, mais est devenu un produit polyvalent et moderne dot\u00e9 d\u2019un \u00e9norme potentiel d\u2019innovation pour le secteur professionnel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb255d6 elementor-widget elementor-widget-image\" data-id=\"fb255d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/092_e.jpg\" class=\"attachment-large size-large wp-image-55849\" alt=\"Matcha en p\u00e2tisserie\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/092_e.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/092_e-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/092_e-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f23ddde elementor-widget elementor-widget-heading\" data-id=\"f23ddde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Culture, coutumes et rituels du matcha\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc188f elementor-widget elementor-widget-text-editor\" data-id=\"bcc188f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le matcha n&rsquo;est pas seulement un th\u00e9 ; c&rsquo;est une exp\u00e9rience sensorielle qui refl\u00e8te des si\u00e8cles de tradition japonaise. Lors de la c\u00e9r\u00e9monie du th\u00e9 (chanoyu), chaque geste est con\u00e7u pour mettre en valeur les qualit\u00e9s de la feuille : sa couleur, sa texture et son ar\u00f4me.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette pr\u00e9cision et ce souci du d\u00e9tail sont des valeurs que les professionnels du matcha peuvent appliquer \u00e0 leur travail, que ce soit lors de d\u00e9gustations sp\u00e9cialis\u00e9es, de formations ou de pr\u00e9sentations haut de gamme.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddee18e elementor-widget elementor-widget-heading\" data-id=\"ddee18e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ustensiles de matcha\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3f51e elementor-widget elementor-widget-text-editor\" data-id=\"ae3f51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les <\/span><b>ustensiles \u00e0 matcha<\/b><span style=\"font-weight: 400;\"> sont tout aussi importants que la feuille de th\u00e9 elle-m\u00eame :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8654d elementor-widget elementor-widget-heading\" data-id=\"7b8654d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Chawan<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7feeeb elementor-widget elementor-widget-text-editor\" data-id=\"d7feeeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bol utilis\u00e9 pour pr\u00e9parer et servir le matcha, ce qui influence le m\u00e9lange et l&rsquo;appr\u00e9ciation visuelle du th\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272503e elementor-widget elementor-widget-heading\" data-id=\"272503e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Chasen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e036b31 elementor-widget elementor-widget-text-editor\" data-id=\"e036b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fouet en bambou qui permet de cr\u00e9er la mousse caract\u00e9ristique du matcha bien pr\u00e9par\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a370a elementor-widget elementor-widget-heading\" data-id=\"c3a370a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Chashaku<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b82e1 elementor-widget elementor-widget-text-editor\" data-id=\"71b82e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cuill\u00e8re en bambou pour mesurer la quantit\u00e9 exacte de matcha \u00e0 servir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d95b12b elementor-widget elementor-widget-heading\" data-id=\"d95b12b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Natsume y chaki<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82259f9 elementor-widget elementor-widget-text-editor\" data-id=\"82259f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">R\u00e9cipients pour conserver le th\u00e9 en poudre, le prot\u00e9geant de l&rsquo;humidit\u00e9 et de la lumi\u00e8re.<\/span><\/p><p><span style=\"font-weight: 400;\">D\u00e9couvrez notre section d\u00e9di\u00e9e aux <\/span><a href=\"https:\/\/www.alveus.eu\/fr\/the\/accessoires\/matcha\"><span style=\"font-weight: 400;\">ustensiles sp\u00e9cialis\u00e9s pour la pr\u00e9paration du matcha<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9c78d elementor-widget elementor-widget-image\" data-id=\"1b9c78d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/092_f.jpg\" class=\"attachment-large size-large wp-image-55844\" alt=\"Ustensiles de th\u00e9 matcha\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/092_f.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/092_f-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/092_f-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ae767 elementor-widget elementor-widget-text-editor\" data-id=\"09ae767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la c\u00e9r\u00e9monie traditionnelle, le matcha est associ\u00e9 \u00e0 des moments de <\/span><b>contemplation et de pleine conscience<\/b><span style=\"font-weight: 400;\">, o\u00f9 la pr\u00e9paration et la consommation invitent \u00e0 la concentration et au calme. Dans la pratique professionnelle, ces valeurs se refl\u00e8tent dans l&rsquo;attention port\u00e9e \u00e0 la qualit\u00e9, \u00e0 la pr\u00e9sentation et \u00e0 l&rsquo;exp\u00e9rience de service dans son ensemble.<\/span><\/p><p><span style=\"font-weight: 400;\">M\u00eame hors du Japon, ces pratiques contribuent \u00e0 renforcer l&rsquo;identit\u00e9 du matcha en tant que produit haut de gamme et diff\u00e9renci\u00e9 sur le march\u00e9 professionnel du th\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c1c628 elementor-widget elementor-widget-heading\" data-id=\"7c1c628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le matcha comme une opportunit\u00e9 strat\u00e9gique \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf1593 elementor-widget elementor-widget-text-editor\" data-id=\"0bf1593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au-del\u00e0 de ses origines et de son importance culturelle, le matcha s&rsquo;est impos\u00e9 comme un produit polyvalent et de grande valeur aupr\u00e8s des professionnels.<\/span><\/p><p><span style=\"font-weight: 400;\">Sa capacit\u00e9 \u00e0 allier tradition, qualit\u00e9 sensorielle et applications innovantes en fait une option strat\u00e9gique pour ceux qui cherchent \u00e0 se d\u00e9marquer, que ce soit dans les secteurs de la gastronomie, de l&rsquo;h\u00f4tellerie, de la vente au d\u00e9tail ou du bien-\u00eatre.<\/span><\/p><p><span style=\"font-weight: 400;\">Comprendre les grades, les types de matcha, leurs origines et leurs rituels permet non seulement de mieux appr\u00e9cier ce th\u00e9, mais aussi de le positionner solidement et durablement sur un march\u00e9 en pleine expansion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez ce qu&rsquo;est le matcha, comment il est produit et ses diff\u00e9rents types. Un guide essentiel pour les professionnels du th\u00e9 sur l&rsquo;origine, les qualit\u00e9s et la transformation du matcha.<\/p>\n","protected":false},"author":11,"featured_media":55838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-55865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lecole-du-the"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guide du Matcha : qu&#039;est-ce que c&#039;est | Alveus<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez ce qu&#039;est le matcha, comment il est produit et ses diff\u00e9rents types. 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