{"id":55927,"date":"2025-09-30T15:55:13","date_gmt":"2025-09-30T14:55:13","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=55927"},"modified":"2025-09-30T15:55:28","modified_gmt":"2025-09-30T14:55:28","slug":"yerba-mate","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/fr\/blog\/yerba-mate\/","title":{"rendered":"Guide de Yerba Mat\u00e9 pour les entreprises de th\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55927\" class=\"elementor elementor-55927 elementor-55897\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec48546 e-con-full e-flex e-con e-parent\" data-id=\"ec48546\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5629397 elementor-widget elementor-widget-text-editor\" data-id=\"5629397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le yerba mat\u00e9 a cess\u00e9 d&rsquo;\u00eatre un produit \u00ab exotique \u00bb pour devenir une cat\u00e9gorie dont les ventes sont stables toute l&rsquo;ann\u00e9e, avec une forte croissance en \u00e9t\u00e9 gr\u00e2ce aux pr\u00e9parations froides, et une client\u00e8le fid\u00e8le le reste du temps.<\/span><\/p><p><span style=\"font-weight: 400;\">Si vous g\u00e9rez un salon de th\u00e9, une boutique en ligne ou un \u00e9tablissement d&rsquo;accueil, ajouter du mat\u00e9 \u00e0 votre gamme vous permet d&rsquo;augmenter votre ticket moyen, d&rsquo;attirer un public en qu\u00eate d&rsquo;\u00e9nergie soutenue et d&rsquo;ouvrir la voie \u00e0 de nouvelles fa\u00e7ons de consommer des infusions.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans ce guide, nous r\u00e9sumons l&rsquo;essentiel : origine, processus, qualit\u00e9, pr\u00e9paration et opportunit\u00e9s commerciales. Tout ce dont vous avez besoin pour proposer du yerba mat\u00e9 \u00e0 vos clients en toute confiance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81850a7 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"81850a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__81850a7\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__81850a7\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__81850a7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb460f elementor-widget elementor-widget-heading\" data-id=\"aeb460f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que le yerba mat\u00e9 ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deddede elementor-widget elementor-widget-text-editor\" data-id=\"deddede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le yerba mat\u00e9 provient de <\/span><i><span style=\"font-weight: 400;\">l&rsquo;Ilex paraguariensis<\/span><\/i><span style=\"font-weight: 400;\">, un arbre \u00e0 feuilles persistantes originaire du bassin de la Plata.<\/span><\/p><p><span style=\"font-weight: 400;\">Sa consommation est profond\u00e9ment ancr\u00e9e en Argentine, au Paraguay, en Uruguay et dans le sud du Br\u00e9sil, bien que sa popularit\u00e9 se soit mondialis\u00e9e au cours de la derni\u00e8re d\u00e9cennie.<\/span><\/p><p><span style=\"font-weight: 400;\">Les feuilles s\u00e9ch\u00e9es et moulues (avec des tiges plus ou moins longues) sont traditionnellement infus\u00e9es dans un r\u00e9cipient appel\u00e9 \u00ab Mat\u00e9 \u00bb et bues \u00e0 travers une bombilla. La mati\u00e8re premi\u00e8re, gr\u00e2ce \u00e0 un broyage et un m\u00e9lange sp\u00e9cifiques, permet \u00e9galement de produire du terer\u00e9 (infusion \u00e0 froid).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41e3ce9 e-flex e-con-boxed e-con e-child\" data-id=\"41e3ce9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05d6455 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"05d6455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb27c75 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"eb27c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Bien qu'\u00e0 l'\u00e9tat sauvage, le mat\u00e9 pousse \u00e0 une hauteur comprise entre 12 et 16 m\u00e8tres, il est taill\u00e9 pour la culture, le laissant \u00e0 environ 2 m\u00e8tres.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2dc1cc elementor-widget elementor-widget-image\" data-id=\"b2dc1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_b.jpg\" class=\"attachment-large size-large wp-image-55905\" alt=\"arbre du mat\u00e9\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71a9ea elementor-widget elementor-widget-heading\" data-id=\"d71a9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une boisson pleine de sa propre culture et de son contexte social\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f71a4 elementor-widget elementor-widget-text-editor\" data-id=\"e5f71a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la caf\u00e9ine, le mat\u00e9 est un rituel social. Dans le C\u00f4ne Sud, le \u00ab cebar \u00bb (bi\u00e8re) et le partage du mat\u00e9 sont un lien entre les r\u00e9unions de famille et les pauses au travail. Cette dimension relationnelle explique sa consommation fid\u00e8le et sa r\u00e9sistance aux modes passag\u00e8res.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour les professionnels, comprendre le protocole \u2013 comme boire du \u00ab cebar \u00bb (bi\u00e8re) sans d\u00e9placer la bombilla (paille de fraise), maintenir un \u00ab petit monticule \u00bb de yerba mat\u00e9 s\u00e9ch\u00e9e et ajouter de l&rsquo;eau au bon moment \u2013 \u200b\u200bcontribuera \u00e0 cr\u00e9er un storytelling plus vendeur et, surtout, \u00e0 am\u00e9liorer l&rsquo;exp\u00e9rience client.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e50bca elementor-widget elementor-widget-heading\" data-id=\"3e50bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Botanique et principes actifs du mat\u00e9\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7faf32 elementor-widget elementor-widget-text-editor\" data-id=\"f7faf32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Le yerba mat\u00e9 apporte de la caf\u00e9ine <\/b><span style=\"font-weight: 400;\">(aussi appel\u00e9e \u00ab mat\u00e9ine \u00bb dans le langage courant)<\/span><b>, de la<\/b><span style=\"font-weight: 400;\"> th\u00e9obromine et de la th\u00e9ophylline, ainsi que des polyph\u00e9nols<\/span><b> \u00e0 l&rsquo;activit\u00e9 antioxydante.<\/b><\/p><p><span style=\"font-weight: 400;\">Le consommateur per\u00e7oit ce produit comme un r\u00e9veil clair, mais moins nerveux qu&rsquo;avec d&rsquo;autres boissons \u00e9nergisantes, et un profil digestif agr\u00e9able lorsqu&rsquo;il est m\u00e9lang\u00e9 \u00e0 des herbes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e691b0b e-flex e-con-boxed e-con e-child\" data-id=\"e691b0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-873f0d4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"873f0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1987838 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1987838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Pour une prescription responsable en magasin ou au restaurant, il est important de se rappeler que la sensibilit\u00e9 \u00e0 la caf\u00e9ine est individuelle et que la pr\u00e9paration (quantit\u00e9 et temp\u00e9rature) module ses effets.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1844fed elementor-widget elementor-widget-heading\" data-id=\"1844fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De l'arbre \u00e0 la tasse : le processus de fabrication\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981c80e elementor-widget elementor-widget-text-editor\" data-id=\"981c80e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ci-dessous, nous expliquons le processus de transformation des feuilles de mat\u00e9 en boisson. Ces informations vous seront utiles pour \u00e9valuer la qualit\u00e9 et r\u00e9pondre aux questions de vos clients :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00e9colte et s\u00e9chage <\/b><span style=\"font-weight: 400;\">: Les feuilles fra\u00eechement coup\u00e9es subissent un bref choc thermique (sap\u00e8que) pour inactiver les enzymes et pr\u00e9venir l&rsquo;oxydation pr\u00e9coce.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u00e9chage :<\/b><span style=\"font-weight: 400;\"> Ce proc\u00e9d\u00e9 peut \u00eatre r\u00e9alis\u00e9 \u00e0 l&rsquo;aide de syst\u00e8mes de \u00ab barbacu\u00e1 \u00bb (chaleur indirecte) ou de tunnels plus modernes. L&rsquo;objectif est de r\u00e9duire l&rsquo;humidit\u00e9 de mani\u00e8re contr\u00f4l\u00e9e, pr\u00e9servant ainsi les compos\u00e9s volatils.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Concassage et mouture <\/b><span style=\"font-weight: 400;\">: Les feuilles s\u00e9ch\u00e9es sont hach\u00e9es (concassage) et, selon la destination (Argentine, Br\u00e9sil, Uruguay, Paraguay), la granulom\u00e9trie finale est ajust\u00e9e : feuilles, tiges et poudre dans des proportions diff\u00e9rentes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vieillissement : <\/b><span style=\"font-weight: 400;\">Le mat\u00e9 repose pendant des mois, voire plus d&rsquo;un an, en sachets ou en vrac, afin de stabiliser les saveurs et de r\u00e9duire l&rsquo;astringence. La dur\u00e9e et les conditions de vieillissement sont d\u00e9terminantes pour son profil organoleptique.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfecaea elementor-widget elementor-widget-image\" data-id=\"dfecaea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_c.jpg\" class=\"attachment-large size-large wp-image-55910\" alt=\"plantation de mat\u00e9\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d51f38a elementor-widget elementor-widget-heading\" data-id=\"d51f38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Styles, coupes et qualit\u00e9 du yerba mat\u00e9\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb779e elementor-widget elementor-widget-text-editor\" data-id=\"beb779e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La classification commerciale d\u00e9pend de la coupe, de la pr\u00e9sence de la tige, de la mouture et du profil sensoriel :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avec tige (style argentin) <\/b><span style=\"font-weight: 400;\">: \u00c9quilibre entre la feuille, la tige et le pourcentage de poussi\u00e8re. Saveur ronde, astringence mod\u00e9r\u00e9e et grande polyvalence pour les d\u00e9butants.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sans tige (style uruguayen) <\/b><span style=\"font-weight: 400;\">: Feuille plus fine et forte teneur en poussi\u00e8re, orge intense, am\u00e8re et persistante ; id\u00e9al pour les buveurs exp\u00e9riment\u00e9s.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Style paraguayen <\/b><span style=\"font-weight: 400;\">: Convient parfaitement au terer\u00e9 gr\u00e2ce \u00e0 sa mouture et \u00e0 son profil vigoureux ; il supporte la glace et les ar\u00f4mes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Style br\u00e9silien (chimarr\u00e3o) <\/b><span style=\"font-weight: 400;\">: Mouture tr\u00e8s fine et couleur verte intense due \u00e0 une courte oxydation ; visuellement distinct et avec sa propre technique de brassage.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Biologique ou conventionnel :<\/b><span style=\"font-weight: 400;\"> La certification biologique accr\u00e9dite des pratiques agricoles sp\u00e9cifiques et est souvent associ\u00e9e \u00e0 des profils propres, tr\u00e8s appr\u00e9ci\u00e9s du public europ\u00e9en.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ed2a60 e-flex e-con-boxed e-con e-child\" data-id=\"1ed2a60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8fa86 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bd8fa86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32ab0c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c32ab0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Comment lire une fiche technique (utile pour les achats B2B) : v\u00e9rifiez l'origine, le temps de maturation, le pourcentage de feuilles, de tiges et de poudre, la m\u00e9thode de s\u00e9chage et la date de mouture. Toutes ces informations expliquent pourquoi deux mat\u00e9s \u00ab avec tiges \u00bb peuvent avoir un go\u00fbt si diff\u00e9rent.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ad9e2 elementor-widget elementor-widget-heading\" data-id=\"35ad9e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment pr\u00e9parer le mat\u00e9 traditionnellement\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcfec52 elementor-widget elementor-widget-image\" data-id=\"bcfec52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_d.jpg\" class=\"attachment-large size-large wp-image-55915\" alt=\"pr\u00e9paration de mat\u00e9\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_d.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_d-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_d-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7f726 elementor-widget elementor-widget-text-editor\" data-id=\"2d7f726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La standardisation de la pr\u00e9paration est ce qui transforme les d\u00e9gustateurs en clients fid\u00e8les. Voici quelques conseils pour une pr\u00e9paration correcte :<\/span><\/p><ul><li aria-level=\"1\"><b>Eau : <\/b><span style=\"font-weight: 400;\">70\u201380 \u00b0C pour un mat\u00e9 chaud ; attention ! Si l\u2019eau bout, l\u2019amertume et l\u2019astringence augmentent.<\/span><\/li><li aria-level=\"1\"><b>Dosage : <\/b><span style=\"font-weight: 400;\">Remplir le Mat\u00e9 aux 2\/3 de yerba mat\u00e9, couvrir avec la main, retourner et agiter doucement pour r\u00e9partir la poudre. Remettre en place et former une pente (la \u00ab petite montagne \u00bb).<\/span><\/li><li aria-level=\"1\"><b>Humidification : <\/b><span style=\"font-weight: 400;\">Verser un peu d\u2019eau ti\u00e8de au fond de la pente et laisser gonfler.<\/span><\/li><li aria-level=\"1\"><b>Bombilla : <\/b><span style=\"font-weight: 400;\">Ins\u00e9rer dans la partie humidifi\u00e9e sans remuer.<\/span><\/li><li aria-level=\"1\"><b>Amor\u00e7age <\/b><span style=\"font-weight: 400;\">: Ajouter de l\u2019eau chaude au m\u00eame endroit, par petites touches, sans mouiller toute la surface. Garder la zone s\u00e8che pour prolonger la dur\u00e9e de vie du mat\u00e9.<\/span><\/li><li aria-level=\"1\"><b>Rotation : <\/b><span style=\"font-weight: 400;\">Pendant le service, pr\u00e9parer plusieurs lots ; lorsqu\u2019il perd du corps, r\u00e9humidifier les zones s\u00e8ches ou renouveler le mat\u00e9.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1831b38 e-flex e-con-boxed e-con e-child\" data-id=\"1831b38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3624753 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3624753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99e09e elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d99e09e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vous pouvez \u00e9galement pr\u00e9parer le mat\u00e9 en infusion, comme du th\u00e9. Pour cela, nous recommandons d'ajouter environ 15 grammes par litre d'eau \u00e0 100 \u00b0C et de laisser infuser 5 \u00e0 10 minutes.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a8179 elementor-widget elementor-widget-heading\" data-id=\"a4a8179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Terer\u00e9 (froid)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5815d4b elementor-widget elementor-widget-text-editor\" data-id=\"5815d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remplissez le r\u00e9cipient de gla\u00e7ons, ajoutez du mat\u00e9 et versez de l&rsquo;eau glac\u00e9e ou de la limonade douce. Les herbes fra\u00eeches (menthe, verveine citronn\u00e9e) et les agrumes sont \u00e9galement les bienvenus. Au restaurant, il est id\u00e9al dans de grands verres et des pichets \u00e0 partager.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2f5e1 elementor-widget elementor-widget-heading\" data-id=\"7f2f5e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hygi\u00e8ne des accessoires\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb7adb elementor-widget elementor-widget-text-editor\" data-id=\"ffb7adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les calebasses naturelles doivent \u00eatre soigneusement s\u00e9ch\u00e9es apr\u00e8s utilisation ; les calebasses en verre, en acier ou en c\u00e9ramique simplifient le nettoyage dans les bars et caf\u00e9s \u00e0 forte fr\u00e9quentation. Les pailles en acier avec filtre amovible facilitent le nettoyage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fee3d9 elementor-widget elementor-widget-shortcode\" data-id=\"3fee3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51132\" class=\"elementor elementor-51132 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Recevez 10 \u00e9chantillons gratuits<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Exclusivement r\u00e9serv\u00e9s aux professionnels du th\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER LE CATALOGUE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51121\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e5ce3 elementor-widget elementor-widget-heading\" data-id=\"98e5ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conservation et conditionnement du mat\u00e9\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d9117 elementor-widget elementor-widget-text-editor\" data-id=\"c1d9117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le yerba mat\u00e9 est hygroscopique : il absorbe l\u2019humidit\u00e9 et les ar\u00f4mes. Des r\u00e8gles simples pour garantir sa fra\u00eecheur :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Emballage<\/b><span style=\"font-weight: 400;\"> : Sachets zip tri lamin\u00e9s pour le portionnement ; contenants herm\u00e9tiques pour la vente en vrac.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lumi\u00e8re et chaleur<\/b><span style=\"font-weight: 400;\"> : Minimiser l\u2019exposition. \u00c9viter les vitrines expos\u00e9es \u00e0 la lumi\u00e8re directe du soleil.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Principe PEPS (\u00ab premier entr\u00e9, premier sorti \u00bb)<\/b><span style=\"font-weight: 400;\"> : Gestion par lot et par date.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Informations clients : Fournir des conseils sur la date limite de consommation et les conditions de conservation \u00e0 domicile.<\/span><\/p><p><span style=\"font-weight: 400;\">Notre cha\u00eene d&rsquo;approvisionnement est con\u00e7ue pour maintenir la fra\u00eecheur et r\u00e9pondre rapidement aux r\u00e9approvisionnements, avec un inventaire suffisant et des livraisons rapides en Europe, r\u00e9duisant les ruptures de stock et prot\u00e9geant les marges.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa6471 elementor-widget elementor-widget-heading\" data-id=\"9aa6471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions fr\u00e9quemment pos\u00e9es sur le mat\u00e9 et comment y r\u00e9pondre.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d8b64 elementor-widget elementor-widget-text-editor\" data-id=\"12d8b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Contient-il plus de caf\u00e9ine que le th\u00e9 ?<\/b><\/p><p><span style=\"font-weight: 400;\">Cela d\u00e9pend du dosage et du mode de consommation continue. Concr\u00e8tement, il offre un \u00ab r\u00e9veil \u00bb durable et stable pour la plupart des gens.<\/span><\/p><p><b>Comment \u00e9viter l&rsquo;amertume ?<\/b><\/p><p><span style=\"font-weight: 400;\">Ma\u00eetrisez la temp\u00e9rature (70-80 \u00b0C), humidifiez d&rsquo;abord une petite zone et versez toujours l&rsquo;eau au m\u00eame endroit.<\/span><\/p><p><b>Peut-on le boire frais ?<\/b><\/p><p><span style=\"font-weight: 400;\">Oui : avec de la glace, des agrumes et des herbes ; \u00e9galement en mac\u00e9ration froide de 6 \u00e0 8 heures pour les bases de cocktails sans alcool.<\/span><\/p><p><b>Comment nettoyer la bombilla ?<\/b><\/p><p><span style=\"font-weight: 400;\">De l&rsquo;eau chaude et une brosse ; si elle est amovible, c&rsquo;est encore mieux. \u00c9vitez les d\u00e9tergents parfum\u00e9s qui peuvent tacher le m\u00e9tal ou la calebasse.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f7440 elementor-widget elementor-widget-heading\" data-id=\"26f7440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi acheter du mat\u00e9 en gros pour votre entreprise de th\u00e9\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc188f elementor-widget elementor-widget-text-editor\" data-id=\"bcc188f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le mat\u00e9 n&rsquo;est plus une \u00ab niche \u00bb : son rituel, sa polyvalence (chaud et froid) et son histoire culturelle s&rsquo;int\u00e8grent parfaitement aux cartes des commerces sp\u00e9cialis\u00e9s et aux cartes de boissons.<\/span><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 un assortiment bien choisi, des accessoires adapt\u00e9s et une communication claire, cette cat\u00e9gorie cr\u00e9e de la valeur et fid\u00e9lise la client\u00e8le.<\/span><\/p><p><span style=\"font-weight: 400;\">Chez Alveus nous disposons <\/span><a href=\"https:\/\/b2b.alveus.eu\/fr\/mate-vert-bio-ref-82583.html\" target=\"_blank\" rel=\"noopener\"><b>mat\u00e9 sans tige de tr\u00e8s haute qualit\u00e9<\/b><\/a><span style=\"font-weight: 400;\">, en qualit\u00e9 biologique et conventionnelle. Vous trouverez \u00e9galement une large <\/span><a href=\"https:\/\/b2b.alveus.eu\/fr\/the.html?nxt_ingredients_filter=257\" target=\"_blank\" rel=\"noopener\"><b>vari\u00e9t\u00e9 de m\u00e9langes avec mat\u00e9<\/b><\/a><span style=\"font-weight: 400;\"> comme ingr\u00e9dient. Sans aucun doute\u2026 c\u2019est l\u2019un de nos ingr\u00e9dients pr\u00e9f\u00e9r\u00e9s !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tout ce que vous devez savoir pour vendre ou servir du mat\u00e9 dans votre entreprise de th\u00e9.<\/p>\n","protected":false},"author":11,"featured_media":55900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180],"tags":[],"class_list":["post-55927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-herbes-et-epices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guide de Yerba Mat\u00e9 pour les entreprises de th\u00e9 | Alveus<\/title>\n<meta name=\"description\" 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