{"id":58630,"date":"2025-11-25T15:26:05","date_gmt":"2025-11-25T14:26:05","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=58630"},"modified":"2025-11-25T15:26:34","modified_gmt":"2025-11-25T14:26:34","slug":"expliquer-vendre-the-bio","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/fr\/blog\/expliquer-vendre-the-bio\/","title":{"rendered":"Comment expliquer et vendre du th\u00e9 bio \u00e0 vos clients"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"58630\" class=\"elementor elementor-58630 elementor-58588\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a2d465 e-con-full e-flex e-con e-parent\" data-id=\"41a2d465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e7ee55 elementor-widget elementor-widget-text-editor\" data-id=\"19e7ee55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une question revient souvent dans les boutiques de th\u00e9 : qu\u2019est-ce qui rend le th\u00e9 bio si sp\u00e9cial ?<\/span><\/p><p><span style=\"font-weight: 400;\">De plus en plus de clients s\u2019int\u00e9ressent aux th\u00e9s bios et naturels et s\u2019interrogent sur leur origine et leur mode de culture. Si vous parvenez \u00e0 r\u00e9pondre \u00e0 cette question en 10 secondes, vous pouvez transformer une simple demande en vente, mieux justifier le prix et renforcer le positionnement de votre marque.<\/span><\/p><p><span style=\"font-weight: 400;\">Notre conseil : commencez par un message court et concis, qui tient en une phrase :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a98912 e-flex e-con-boxed e-con e-child\" data-id=\"3a98912\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f26a55a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f26a55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca0d44 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"eca0d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00ab Ce th\u00e9 est cultiv\u00e9 sans pesticides chimiques, dans des plantations contr\u00f4l\u00e9es chaque ann\u00e9e. Ce processus pr\u00e9serve les sols et la biodiversit\u00e9, ce qui lui conf\u00e8re un ar\u00f4me plus intense et une saveur plus pure en tasse. \u00bb<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3764ea elementor-widget elementor-widget-text-editor\" data-id=\"d3764ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En moins de 10 secondes, vous abordez la culture, le contr\u00f4le externe et les bienfaits pour le consommateur et la plan\u00e8te. D\u00e8s lors, vous faites plus que promouvoir un logo : vous engagez la conversation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5d0e86 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2e5d0e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2e5d0e86\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc12f47 elementor-widget elementor-widget-heading\" data-id=\"2bc12f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Racontez, sans jargon technique, le parcours du th\u00e9 bio, du jardin \u00e0 la tasse.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1de66c elementor-widget elementor-widget-shortcode\" data-id=\"d1de66c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51132\" class=\"elementor elementor-51132 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Recevez 10 \u00e9chantillons gratuits<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Exclusivement r\u00e9serv\u00e9s aux professionnels du th\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER LE CATALOGUE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51121\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a89da1 elementor-widget elementor-widget-text-editor\" data-id=\"49a89da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quand quelqu&rsquo;un vous demande \u00ab expliquez-moi ce qu&rsquo;est le bio \u00bb, il ne s&rsquo;attend pas \u00e0 ce que vous lui donniez une le\u00e7on magistrale. Il cherche simplement une r\u00e9ponse compr\u00e9hensible et cr\u00e9dible.<\/span><\/p><p><span style=\"font-weight: 400;\">En r\u00e9sum\u00e9 : le bio est une m\u00e9thode de culture qui privil\u00e9gie les sols vivants et g\u00e8re les nuisibles gr\u00e2ce \u00e0 la lutte biologique et aux extraits v\u00e9g\u00e9taux.<\/span><\/p><p><span style=\"font-weight: 400;\">R\u00e9sultat : des plantations de th\u00e9 avec une meilleure structure du sol, moins d&rsquo;\u00e9rosion et des feuilles arrivant \u00e0 l&rsquo;usine avec un potentiel plus affirm\u00e9. Et cela se ressent en tasse : moins de \u00ab bruits parasites \u00bb, des ar\u00f4mes plus reconnaissables et une note finale plus nette.<\/span><\/p><p><span style=\"font-weight: 400;\">L&rsquo;autre \u00e9l\u00e9ment rassurant pour vos clients, c&rsquo;est l&rsquo;audit. Il ne repose pas sur la confiance en votre boutique. Chaque r\u00e9colte fait l&rsquo;objet d&rsquo;un contr\u00f4le externe et la tra\u00e7abilit\u00e9 est assur\u00e9e pour chaque lot.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-169caae e-flex e-con-boxed e-con e-child\" data-id=\"169caae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae29a75 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ae29a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02070b7 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"02070b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Lorsque vous voyez le label BIO, il y a tout un processus derri\u00e8re : culture sans produits chimiques, contr\u00f4les annuels, enregistrement de lots et v\u00e9rifications de la production et de la logistique pour garantir ce que nous promettons dans chaque sachet.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7436ba elementor-widget elementor-widget-heading\" data-id=\"1e7436ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objections courantes, r\u00e9ponses naturelles\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-359083b elementor-widget elementor-widget-image\" data-id=\"359083b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/101_b.jpg\" class=\"attachment-large size-large wp-image-58610\" alt=\"objections th\u00e9 bio\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/101_b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/101_b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/101_b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2327cb elementor-widget elementor-widget-text-editor\" data-id=\"d2327cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De plus en plus de consommateurs optent pour les aliments biologiques, y compris le th\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">Cependant, une petite minorit\u00e9 reste sceptique quant aux produits biologiques, faute d&rsquo;informations. Ces doutes se transforment souvent en objections qui, apr\u00e8s quelques explications, laissent g\u00e9n\u00e9ralement place \u00e0 la reconnaissance des bienfaits du produit.<\/span><\/p><p><span style=\"font-weight: 400;\">Vous trouverez ci-dessous une liste <\/span><b>des doutes et objections les plus fr\u00e9quents, ainsi que des r\u00e9ponses utiles pour vos clients.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b10e821 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b10e821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a52104 elementor-widget elementor-widget-text-editor\" data-id=\"6a52104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00ab C&rsquo;<\/span><i><span style=\"font-weight: 400;\">est plus cher pour un \u201csimple th\u00e9<\/span><\/i><span style=\"font-weight: 400;\">\u201d \u00bb<\/span><\/li><\/ul><p><b>R\u00e9ponse :<\/b><span style=\"font-weight: 400;\"> Le prix plus \u00e9lev\u00e9 ne concerne pas l&#8217;emballage ; il est investi dans la production et le contr\u00f4le qualit\u00e9 : davantage de main-d&rsquo;\u0153uvre, une meilleure tenue des registres, des audits plus fr\u00e9quents. Finalement, vous payez pour une r\u00e9colte cultiv\u00e9e avec moins de pesticides de synth\u00e8se et un contr\u00f4le externe plus rigoureux. Et malgr\u00e9 cela, le prix par tasse reste tr\u00e8s raisonnable.<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u00ab Le th\u00e9 est d\u00e9j\u00e0 bon pour la sant\u00e9, alors \u00e0 quoi bon qu&rsquo;il soit bio ? \u00bb<\/span><\/i><\/li><\/ul><p><b>R\u00e9ponse :<\/b><span style=\"font-weight: 400;\">\u00a0 C&rsquo;est vrai, le th\u00e9 est d\u00e9j\u00e0 un excellent choix. Le bio apporte une dimension suppl\u00e9mentaire : il est cultiv\u00e9 sans pesticides de synth\u00e8se et fait l&rsquo;objet de contr\u00f4les externes tr\u00e8s stricts. Il ne s&rsquo;agit pas de moraliser, mais d&rsquo;une autre fa\u00e7on de produire et de garantir ce qui arrive dans votre tasse.<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00ab Si<\/span><i><span style=\"font-weight: 400;\"> c&rsquo;est bio, alors \u00e7a ne laisse aucun r\u00e9sidu, n&rsquo;est-ce pas ? \u00bb<\/span><\/i><\/li><\/ul><p><b>R\u00e9ponse :<\/b><span style=\"font-weight: 400;\">\u00a0 L&rsquo;objectif de l&rsquo;agriculture biologique est d&rsquo;\u00e9viter les pesticides de synth\u00e8se et de r\u00e9duire les risques, mais parler de \u00ab z\u00e9ro absolu \u00bb serait mensonger : une certaine contamination environnementale est toujours possible. L&rsquo;important est que les limites soient tr\u00e8s strictes et contr\u00f4l\u00e9es par des analyses et des audits externes.<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00ab Est<\/span><i><span style=\"font-weight: 400;\">-ce que le go\u00fbt est vraiment meilleur que la version non bio ? \u00bb<\/span><\/i><\/li><\/ul><p><b>R\u00e9ponse :<\/b><span style=\"font-weight: 400;\"> Ce n&rsquo;est pas parce qu&rsquo;un th\u00e9 est bio qu&rsquo;il a forc\u00e9ment meilleur go\u00fbt ; cela d\u00e9pend beaucoup de son origine et de sa vari\u00e9t\u00e9. On constate cependant que, dans de nombreuses r\u00e9gions, les projets bio prennent davantage soin des sols et des r\u00e9coltes, ce qui se ressent dans des tasses plus pures et plus \u00e9quilibr\u00e9es. Si vous le souhaitez, je peux vous pr\u00e9parer un th\u00e9 bio et un th\u00e9 conventionnel du m\u00eame style, afin que vous puissiez vous faire votre propre opinion.<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00ab Si<\/span><i><span style=\"font-weight: 400;\"> c&rsquo;est marqu\u00e9 \u201cnaturel<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><i><span style=\"font-weight: 400;\">, alors c&rsquo;est la m\u00eame chose que \u201cbiologique<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u202f? \u00bb<\/span><\/li><\/ul><p><b>R\u00e9ponse :<\/b><span style=\"font-weight: 400;\">\u00a0 L\u2019appellation \u00ab naturel \u00bb n\u2019est pas r\u00e9glement\u00e9e de la m\u00eame mani\u00e8re que \u00ab biologique \u00bb. N\u2019importe qui peut apposer la mention \u00ab naturel \u00bb sur un emballage ; en revanche, l\u2019utilisation du label \u00ab BIO \u00bb exige le respect de la r\u00e9glementation europ\u00e9enne, la r\u00e9ussite d\u2019audits et l\u2019affichage du code de l\u2019organisme certificateur. C\u2019est pourquoi, pour nous, le label et le code ECO ont une valeur bien plus importante que le terme \u00ab naturel \u00bb.<\/span><\/p><p><br \/><i><\/i><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u00ab Tout ce truc de \u00ab BIO \u00bb n&rsquo;est que du marketing, un label de plus. \u00bb<\/span><\/i><\/li><\/ul><p><b>R\u00e9ponse :<\/b><span style=\"font-weight: 400;\">\u00a0 S&rsquo;il ne s&rsquo;agissait que de marketing, le logo suffirait. Mais derri\u00e8re le label bio se cachent des audits annuels, une tra\u00e7abilit\u00e9 des lots et des r\u00e9glementations strictes, tant dans les champs qu&rsquo;en atelier de production. Nous sommes tenus de fournir des certificats, des annexes et des analyses ; si vous le souhaitez, je peux vous les montrer.<\/span><\/p><p><br \/><i><\/i><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u00ab Je ne me fie pas beaucoup aux labels, \u00e7a doit s\u00fbrement \u00eatre pour faire payer plus. \u00bb<\/span><\/i><\/li><\/ul><p><b>R\u00e9ponse :<\/b><span style=\"font-weight: 400;\">\u00a0 La confiance ne vient pas seulement du logo, mais des documents qui le soutiennent : certificats en vigueur, annexes o\u00f9 figure chaque r\u00e9f\u00e9rence, origine agricole, analyses\u2026 Nous ne travaillons qu\u2019avec des fournisseurs qui se soumettent \u00e0 ces contr\u00f4les. Si \u00e7a vous int\u00e9resse, je peux vous apprendre \u00e0 lire une \u00e9tiquette BIO pour que vous ne d\u00e9pendiez pas uniquement de la parole de quelqu\u2019un, pas m\u00eame de la n\u00f4tre.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17195f0 elementor-widget elementor-widget-heading\" data-id=\"17195f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Faites ressentir le th\u00e9 aux clients, ne l'expliquez pas.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-186bede elementor-widget elementor-widget-image\" data-id=\"186bede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/101_c.jpg\" class=\"attachment-large size-large wp-image-58596\" alt=\"agriculteurs jardin th\u00e9 bio\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/101_c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/101_c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/101_c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29af8a elementor-widget elementor-widget-text-editor\" data-id=\"d29af8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En fin de compte, le meilleur argument de vente du th\u00e9 bio ne r\u00e9side pas dans les mots, mais dans l&rsquo;exp\u00e9rience.<\/span><\/p><p><span style=\"font-weight: 400;\">Aucune fiche technique ne peut remplacer le moment o\u00f9 un client hume le parfum d&rsquo;un th\u00e9 fra\u00eechement ouvert ou d\u00e9couvre, une fois en tasse, une texture plus riche et un ar\u00f4me plus pur. La mani\u00e8re la plus naturelle de transmettre la valeur du bio est de laisser le th\u00e9 parler de lui-m\u00eame.<\/span><\/p><p><span style=\"font-weight: 400;\">Organiser de petites d\u00e9gustations, pr\u00e9parer le th\u00e9 devant le client ou l&rsquo;inviter \u00e0 comparer une m\u00eame vari\u00e9t\u00e9 en versions conventionnelle et bio transformera l&rsquo;explication en une exp\u00e9rience v\u00e9cue.<\/span><\/p><p><span style=\"font-weight: 400;\">Lorsque la qualit\u00e9 est per\u00e7ue par les sens, les mots deviennent superflus et la vente presque une \u00e9vidence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En quoi le th\u00e9 bio est-il sp\u00e9cial\u202f? Apprenez \u00e0 le vendre avec des arguments clairs pour que vos clients le comprennent et le choisissent.<\/p>\n","protected":false},"author":11,"featured_media":58591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-58630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionnel-du-the"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment expliquer et vendre du th\u00e9 bio \u00e0 vos clients | Alveus<\/title>\n<meta name=\"description\" content=\"Qu\u2019a de sp\u00e9cial le th\u00e9 bio ? 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