{"id":60488,"date":"2026-04-16T13:47:49","date_gmt":"2026-04-16T12:47:49","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=60488"},"modified":"2026-04-16T13:47:24","modified_gmt":"2026-04-16T12:47:24","slug":"email-marketing-magasin-de-the","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/fr\/blog\/email-marketing-magasin-de-the\/","title":{"rendered":"Marketing par e-mail pour les boutiques de th\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"60488\" class=\"elementor elementor-60488 elementor-60463\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a2d465 e-con-full e-flex e-con e-parent\" data-id=\"41a2d465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e7ee55 elementor-widget elementor-widget-text-editor\" data-id=\"19e7ee55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le <\/span><b>marketing num\u00e9rique est un incontournable pour tout magasin de th\u00e9 <\/b><span style=\"font-weight: 400;\">; cependant, parmi la vaste gamme d&rsquo;outils disponibles, il en est un qui se distingue par sa rentabilit\u00e9 \u00e9lev\u00e9e et son lien direct : le marketing par e-mail.<\/span><\/p><p><span style=\"font-weight: 400;\">De nombreux propri\u00e9taires de boutiques de th\u00e9 pensent qu&rsquo;il est n\u00e9cessaire d&rsquo;avoir une boutique en ligne pour pouvoir faire du marketing par e-mail, mais ce n&rsquo;est pas le cas. En fait, vous n&rsquo;avez m\u00eame pas besoin d&rsquo;avoir un site web pour commencer \u00e0 constituer votre base de donn\u00e9es.<\/span><\/p><p><span style=\"font-weight: 400;\">Le marketing par e-mail pour les boutiques de th\u00e9 offre un moyen in\u00e9gal\u00e9 de communiquer la valeur de vos produits, de renforcer la fid\u00e9lit\u00e9 de vos clients et d&rsquo;augmenter vos ventes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Dans cet article, nous vous expliquons comment <\/span><b>utiliser le marketing par e-mail pour transformer votre boutique de th\u00e9 <\/b><span style=\"font-weight: 400;\">en une marque que les clients appr\u00e9cient et vers laquelle ils reviennent. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5d0e86 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2e5d0e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2e5d0e86\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc12f47 elementor-widget elementor-widget-heading\" data-id=\"2bc12f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que communiquer et \u00e0 quoi s'attendre dans vos campagnes d'email marketing ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a89da1 elementor-widget elementor-widget-text-editor\" data-id=\"49a89da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>L&rsquo;objectif du marketing par e-mail pour un magasin de th\u00e9 est tr\u00e8s clair : <\/b><a href=\"https:\/\/www.alveus.eu\/fr\/blog\/fideliser-clients-boutique-the\/\"><b>vendre plus et fid\u00e9liser<\/b><\/a><b>.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Pour y parvenir, la formule du succ\u00e8s repose sur deux piliers fondamentaux : fournir un contenu \u00e0 r\u00e9elle valeur ajout\u00e9e et concevoir des offres strat\u00e9giques. Restez concentr\u00e9 sur ce principe et \u00e9liminez le bruit inutile.<\/span><\/p><p><span style=\"font-weight: 400;\">Votre <\/span><b>contenu de valeur <\/b><span style=\"font-weight: 400;\">est l&rsquo;outil id\u00e9al pour informer et vous positionner en tant qu&rsquo;expert. Il peut aborder des aspects tels que :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u00e9tails sur les produits : <\/b><span style=\"font-weight: 400;\">histoires d&rsquo;origine, profils gustatifs ou notes de d\u00e9gustation de vos r\u00e9coltes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Actualit\u00e9s du secteur : <\/b><span style=\"font-weight: 400;\">nouveaut\u00e9s et tendances pertinentes de l&rsquo;industrie du th\u00e9.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Communaut\u00e9 et exp\u00e9riences : <\/b><span style=\"font-weight: 400;\">annonces d&rsquo;\u00e9v\u00e9nements, ateliers d&rsquo;initiation, d\u00e9gustations ou c\u00e9r\u00e9monies du th\u00e9.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nouveaut\u00e9s du catalogue : <\/b><span style=\"font-weight: 400;\">lancements de nouveaux <\/span><i><span style=\"font-weight: 400;\">m\u00e9langes <\/span><\/i><span style=\"font-weight: 400;\">ou arriv\u00e9e d&rsquo;accessoires sp\u00e9cialis\u00e9s dans votre inventaire.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">D&rsquo;autre part, les <\/span><b>offres promotionnelles <\/b><span style=\"font-weight: 400;\">doivent \u00eatre con\u00e7ues dans un esprit d&rsquo;exclusivit\u00e9. C&rsquo;est l&rsquo;incitation cl\u00e9 pour r\u00e9compenser votre communaut\u00e9 et garantir que vos clients maintiennent leur abonnement \u00e0 la <\/span><i><span style=\"font-weight: 400;\">newsletter<\/span><\/i><span style=\"font-weight: 400;\">. Plus loin, dans la section sur la personnalisation, nous approfondirons la mani\u00e8re de segmenter ces promotions afin qu&rsquo;elles correspondent parfaitement aux go\u00fbts et aux habitudes d&rsquo;achat de chaque client.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abbe01c elementor-widget elementor-widget-heading\" data-id=\"abbe01c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Premi\u00e8re \u00e9tape : constituez et enrichissez votre base de donn\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b3ade elementor-widget elementor-widget-text-editor\" data-id=\"e9b3ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le marketing par e-mail repose sur une liste de personnes int\u00e9ress\u00e9es par vos publications.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est pourquoi votre priorit\u00e9 doit \u00eatre la collecte de <\/span><i><span style=\"font-weight: 400;\">leads <\/span><\/i><span style=\"font-weight: 400;\">(adresses e-mail), toujours dans le respect d&rsquo;une approche \u00e9thique, transparente et rigoureuse en mati\u00e8re de confidentialit\u00e9 de vos clients.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour acc\u00e9l\u00e9rer la croissance de cette liste, il est indispensable de proposer <\/span><b>des avantages int\u00e9ressants<\/b><span style=\"font-weight: 400;\">. Donnez \u00e0 vos clients une bonne raison de vous communiquer leur adresse e-mail, par exemple : des r\u00e9ductions ou l&rsquo;acc\u00e8s \u00e0 du contenu premium sur l&rsquo;univers du th\u00e9.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Enfin, facilitez au maximum le processus d&rsquo;inscription en l&rsquo;int\u00e9grant \u00e0 tous vos <\/span><b>points de contact<\/b><span style=\"font-weight: 400;\">. Mettez en place des formulaires attrayants et bien plac\u00e9s sur votre site web (si vous en avez un) et exploitez pleinement le potentiel de votre environnement physique. Un simple formulaire imprim\u00e9 pr\u00e8s de la caisse ou un code QR sur le comptoir de votre <\/span><i><span style=\"font-weight: 400;\">boutique de th\u00e9 <\/span><\/i><span style=\"font-weight: 400;\">est un excellent outil pour capter des abonn\u00e9s en personne.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7436ba elementor-widget elementor-widget-heading\" data-id=\"1e7436ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plateformes d'email marketing : commencez sans frais\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c52b8 elementor-widget elementor-widget-text-editor\" data-id=\"b0c52b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour g\u00e9rer votre base de donn\u00e9es de mani\u00e8re professionnelle et garantir le meilleur taux de d\u00e9livrabilit\u00e9 (c&rsquo;est-\u00e0-dire vous assurer que vos e-mails arrivent dans la bo\u00eete de r\u00e9ception et non dans le dossier <\/span><i><span style=\"font-weight: 400;\">spam<\/span><\/i><span style=\"font-weight: 400;\">), il est indispensable d&rsquo;utiliser une plateforme sp\u00e9cialis\u00e9e dans le marketing par e-mail.<\/span><\/p><p><span style=\"font-weight: 400;\">Il existe plusieurs options sur le march\u00e9. Si les outils les plus performants sont payants, la bonne nouvelle est que la grande majorit\u00e9 fonctionne selon des mod\u00e8les <\/span><i><span style=\"font-weight: 400;\">freemium<\/span><\/i><span style=\"font-weight: 400;\">. Cela signifie qu&rsquo;ils vous permettent d&rsquo;utiliser leur technologie gratuitement jusqu&rsquo;\u00e0 ce que vous d\u00e9passiez un certain seuil d&rsquo;abonn\u00e9s ou d&rsquo;envois mensuels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Parmi l&rsquo;ensemble des fournisseurs du march\u00e9, nous mettons en avant deux options particuli\u00e8rement int\u00e9ressantes pour le secteur :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\"><b>Mailchimp<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> l&rsquo;un des leaders du secteur, tr\u00e8s intuitif et parfait pour faire ses premiers pas dans la cr\u00e9ation de campagnes attrayantes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/systeme.io\/es?sa=sa0172423928f3fc57c6185ad200348532d4aa026f\" target=\"_blank\" rel=\"noopener\"><b>Systeme.io<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> cette plateforme d&rsquo;origine fran\u00e7aise va encore plus loin. Elle vous permet non seulement de g\u00e9rer vos envois, mais inclut \u00e9galement des outils pour cr\u00e9er votre propre site web ou boutique en ligne \u00e0 partir de z\u00e9ro et sans frais. Une solution compl\u00e8te fascinante si vous n&rsquo;avez pas encore de pr\u00e9sence num\u00e9rique. \u00c7a a l&rsquo;air int\u00e9ressant, n&rsquo;est-ce pas ?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1de66c elementor-widget elementor-widget-shortcode\" data-id=\"d1de66c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51132\" class=\"elementor elementor-51132 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Recevez 10 \u00e9chantillons gratuits<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Exclusivement r\u00e9serv\u00e9s aux professionnels du th\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER LE CATALOGUE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51121\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cba72a elementor-widget elementor-widget-heading\" data-id=\"3cba72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personnalisez pour mieux interagir\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde7bd3 elementor-widget elementor-widget-text-editor\" data-id=\"cde7bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Une fois que vous avez vos abonn\u00e9s, l&rsquo;\u00e9tape suivante consiste \u00e0 les segmenter<\/b><span style=\"font-weight: 400;\">. Cela signifie r\u00e9partir vos clients en groupes en fonction de leurs pr\u00e9f\u00e9rences. Par exemple : les clients qui aiment les th\u00e9s verts, ceux qui ne consomment pas de caf\u00e9ine, ceux qui n&rsquo;aiment que les th\u00e9s purs\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">Cela vous permettra <\/span><b>de personnaliser les e-mails que vous envoyez \u00e0 vos clients<\/b><span style=\"font-weight: 400;\">. Vos abonn\u00e9s recevront ainsi des contenus qui correspondent \u00e0 leurs go\u00fbts, ce qui augmentera leurs chances d&rsquo;achat.<\/span><\/p><p><span style=\"font-weight: 400;\">Voyez les choses ainsi : cela n&rsquo;aurait aucun sens d&rsquo;envoyer une s\u00e9lection de th\u00e9s noirs pour le petit-d\u00e9jeuner \u00e0 des clients qui ne peuvent pas consommer de caf\u00e9ine. En revanche, si vous envoyez \u00e0 ce m\u00eame groupe un e-mail exclusif pr\u00e9sentant votre nouvelle s\u00e9lection de <\/span><i><span style=\"font-weight: 400;\">rooibos <\/span><\/i><span style=\"font-weight: 400;\">sud-africains ou d&rsquo;infusions aux herbes, ils percevront que ce message leur est sp\u00e9cialement destin\u00e9. Ils appr\u00e9cieront le contenu, leur intention d&rsquo;achat augmentera et, surtout, ils auront h\u00e2te de d\u00e9couvrir votre prochaine <\/span><i><span style=\"font-weight: 400;\">newsletter<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a98912 e-flex e-con-boxed e-con e-child\" data-id=\"3a98912\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f26a55a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f26a55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca0d44 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"eca0d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Si vous utilisez une plateforme d'email marketing, vous pouvez segmenter vos clients \u00e0 l'aide de balises. \n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac0252 elementor-widget elementor-widget-heading\" data-id=\"3ac0252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En email marketing, le contenu et le design vont de pair\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70127a4 elementor-widget elementor-widget-image\" data-id=\"70127a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/119_b.jpg\" class=\"attachment-large size-large wp-image-60471\" alt=\"design email marketing th\u00e9\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/119_b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/119_b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/119_b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9adfcea elementor-widget elementor-widget-text-editor\" data-id=\"9adfcea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nous avons vu des newsletters avec un contenu de tr\u00e8s bonne qualit\u00e9 mais dont le design n&rsquo;incite pas \u00e0 la lecture, et inversement : des newsletters tr\u00e8s jolies, mais qui n&rsquo;ont aucune raison d&rsquo;\u00eatre consult\u00e9es.<\/span><\/p><p><span style=\"font-weight: 400;\">Lorsque vous concevez vos e-mails, n&rsquo;oubliez pas de soigner chacun de ces \u00e9l\u00e9ments. Proposez un contenu de valeur et un design attrayant. Pour cela, vous pouvez utiliser des images, des graphiques et m\u00eame des vid\u00e9os.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9270170 e-flex e-con-boxed e-con e-child\" data-id=\"9270170\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31649c3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"31649c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d564465 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d564465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">La plupart des plateformes d'email marketing disposent d'\u00e9diteurs visuels de newsletters. Ceux-ci sont faciles \u00e0 utiliser et intuitifs, et surtout : le r\u00e9sultat sera plus que professionnel. \n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c6af8 elementor-widget elementor-widget-heading\" data-id=\"99c6af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 la recherche de la fr\u00e9quence d'envoi optimale\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6adbb elementor-widget elementor-widget-text-editor\" data-id=\"ad6adbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La <\/span><b>fr\u00e9quence \u00e0 laquelle vous envoyez des e-mails <\/b><span style=\"font-weight: 400;\">peut faire une grande diff\u00e9rence dans la fa\u00e7on dont les clients per\u00e7oivent votre marque.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Si vous envoyez trop d&rsquo;e-mails, vous risquez de para\u00eetre intrusif ; si vous le faites de mani\u00e8re sporadique, vous risquez d&rsquo;\u00eatre oubli\u00e9. Trouvez un \u00e9quilibre qui permette de maintenir l&rsquo;int\u00e9r\u00eat et l&rsquo;attente de vos clients.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Utilisez les outils d&rsquo;analyse pour d\u00e9terminer les meilleurs moments pour envoyer vos e-mails, en optimisant en permanence votre <\/span><b>taux d&rsquo;ouverture (Open Rate) <\/b><span style=\"font-weight: 400;\">et votre <\/span><b>taux de clics (CTR)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bab0fd elementor-widget elementor-widget-heading\" data-id=\"4bab0fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le pouvoir du CTA : guidez vos clients vers la conversion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340d1fb elementor-widget elementor-widget-text-editor\" data-id=\"340d1fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Chaque e-mail doit avoir un objectif clair <\/b><span style=\"font-weight: 400;\">: guider vos clients vers une action concr\u00e8te.<\/span><\/p><p><span style=\"font-weight: 400;\">Qu&rsquo;il s&rsquo;agisse de les inviter \u00e0 une d\u00e9gustation exclusive dans votre espace physique, de les inciter \u00e0 acheter un <\/span><i><span style=\"font-weight: 400;\">m\u00e9lange<\/span><\/i><span style=\"font-weight: 400;\"> de saison ou de solliciter <\/span><i><span style=\"font-weight: 400;\">leur avis <\/span><\/i><span style=\"font-weight: 400;\">sur un nouveau fournisseur, vos <\/span><b>appels \u00e0 l&rsquo;action (CTA ou <\/b><b><i>Call to Action<\/i><\/b><b>) <\/b><span style=\"font-weight: 400;\">doivent \u00eatre directs, persuasifs et sans friction. Sur le plan visuel, assurez-vous que ces boutons ou liens se d\u00e9marquent clairement du reste du contenu ; le client ne devrait pas avoir \u00e0 r\u00e9fl\u00e9chir \u00e0 la prochaine \u00e9tape.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0968731 elementor-widget elementor-widget-heading\" data-id=\"0968731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automatisation : multipliez vos ventes en mode pilote automatique\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6767ff elementor-widget elementor-widget-text-editor\" data-id=\"d6767ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La mise en place de flux automatis\u00e9s (<\/span><i><span style=\"font-weight: 400;\">workflows<\/span><\/i><span style=\"font-weight: 400;\">) est la solution id\u00e9ale pour faire grimper le taux de conversion de votre entreprise de th\u00e9 de mani\u00e8re exponentielle et \u00e9volutive.<\/span><\/p><p><span style=\"font-weight: 400;\">Prenons un exemple concret : vous lancez une campagne par e-mail avec une offre tr\u00e8s attractive. Gr\u00e2ce \u00e0 l&rsquo;automatisation, vous pouvez configurer une r\u00e8gle pour que la plateforme d\u00e9tecte les utilisateurs qui ont ouvert l&rsquo;e-mail mais n&rsquo;ont pas finalis\u00e9 leur achat, et leur envoyer un rappel quelques jours plus tard. Le r\u00e9sultat ? Vous r\u00e9cup\u00e9rez automatiquement des ventes potentielles, tout en pr\u00e9servant la relation avec les clients qui ont d\u00e9j\u00e0 achet\u00e9, en leur \u00e9vitant de recevoir des e-mails redondants ou sans valeur. L&rsquo;efficacit\u00e9 \u00e0 l&rsquo;\u00e9tat pur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3caa2d5 elementor-widget elementor-widget-heading\" data-id=\"3caa2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pour plus de succ\u00e8s : mesurez et optimisez\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a94bbc elementor-widget elementor-widget-image\" data-id=\"6a94bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/119_c.jpg\" class=\"attachment-large size-large wp-image-60476\" alt=\"mesurer optimiser le marketing par e-mail\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/119_c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/119_c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/119_c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2327cb elementor-widget elementor-widget-text-editor\" data-id=\"d2327cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nous terminons ce guide de marketing par e-mail pour les boutiques de th\u00e9 avec le <\/span><b>secret num\u00e9ro un du marketing num\u00e9rique : mesurez pour optimiser<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Analyser minutieusement les performances de vos campagnes n&rsquo;est pas une \u00e9tape facultative ; c&rsquo;est la base sur laquelle vous devez fonder vos d\u00e9cisions. Cette analyse vous permettra d&rsquo;identifier les messages qui trouvent le plus d&rsquo;\u00e9cho aupr\u00e8s de vos clients, les offres qui g\u00e9n\u00e8rent le plus de chiffre d&rsquo;affaires et, en fin de compte, comment maximiser votre retour sur investissement (ROI).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nous esp\u00e9rons que, maintenant que vous connaissez les \u00e9tapes \u00e0 suivre, vous n&rsquo;attendrez plus et commencerez \u00e0 planifier la prochaine campagne d&#8217;email marketing pour votre boutique de th\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez \u00e9tape par \u00e9tape comment augmenter vos ventes et fid\u00e9liser vos clients gr\u00e2ce au marketing par e-mail dans votre boutique de th\u00e9.<\/p>\n","protected":false},"author":11,"featured_media":60466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-60488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionnel-du-the"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing par e-mail pour les boutiques de th\u00e9 | Alveus<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez \u00e9tape par \u00e9tape comment augmenter vos ventes et fid\u00e9liser vos clients gr\u00e2ce au marketing par e-mail dans votre boutique de th\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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