{"id":61134,"date":"2026-06-30T18:24:51","date_gmt":"2026-06-30T16:24:51","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=61134"},"modified":"2026-06-30T18:25:03","modified_gmt":"2026-06-30T16:25:03","slug":"qualites-matcha","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/fr\/blog\/qualites-matcha\/","title":{"rendered":"Quels sont les diff\u00e9rents grades de matcha ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"61134\" class=\"elementor elementor-61134 elementor-61099\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96981c8 e-con-full e-flex e-con e-parent\" data-id=\"96981c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0515a2 elementor-widget elementor-widget-text-editor\" data-id=\"e0515a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le th\u00e9 matcha n\u2019est plus un produit de niche et le volume des ventes, qui s\u2019est maintenu et accru au fil du temps, nous montre clairement qu\u2019il ne s\u2019agit pas non plus d\u2019une mode passag\u00e8re.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pour de nombreux magasins, il est devenu une cat\u00e9gorie \u00e0 part enti\u00e8re, capable d\u2019attirer des clients en qu\u00eate d\u2019un mode de vie plus sain, qui ont besoin d\u2019\u00e9nergie ou de concentration, ou qui souhaitent simplement pr\u00e9parer de d\u00e9licieuses recettes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Dans notre classification, nous allons aborder (par ordre d\u00e9croissant de qualit\u00e9) :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Matcha c\u00e9r\u00e9monial premium<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Matcha c\u00e9r\u00e9monial<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Matcha premium<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Matcha culinaire<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Comprendre ce syst\u00e8me de classification vous aidera \u00e0 mieux constituer votre gamme, \u00e0 mieux vendre chaque produit et \u00e0 \u00e9viter que tous les matchas ne se fassent concurrence pour la m\u00eame utilisation. Nous vous expliquons ci-dessous tout ce que vous devez savoir sur les grades de matcha. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb886d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"9fb886d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__9fb886d\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__9fb886d\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__9fb886d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e476f elementor-widget elementor-widget-heading\" data-id=\"48e476f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'entend-on par \u00ab grades \u00bb de matcha ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99034b1 elementor-widget elementor-widget-text-editor\" data-id=\"99034b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avant d\u2019\u00e9voquer le matcha c\u00e9r\u00e9monial, le matcha c\u00e9r\u00e9monial premium ou le matcha culinaire, il convient de pr\u00e9ciser un point important : <\/span><b>ces appellations ne font pas partie d\u2019une classification japonaise officielle et universelle<\/b><span style=\"font-weight: 400;\">. Il s\u2019agit de termes qui se sont impos\u00e9s principalement sur le march\u00e9 occidental et international pour classer le matcha en fonction de sa qualit\u00e9 per\u00e7ue, de son profil sensoriel et de son utilisation recommand\u00e9e.<\/span><\/p><p><span style=\"font-weight: 400;\">Au Japon, l\u2019\u00e9valuation d\u2019un matcha tient compte de facteurs tels que l\u2019origine du tencha, le producteur, le c\u00e9page, le type et la dur\u00e9e de l\u2019ombrage, la r\u00e9colte, la s\u00e9lection des feuilles, la mouture, la fra\u00eecheur, la couleur, la texture et le r\u00e9sultat dans la tasse. On peut \u00e9galement d\u00e9terminer si un matcha est destin\u00e9 \u00e0 des pr\u00e9parations plus l\u00e9g\u00e8res, comme <\/span><i><span style=\"font-weight: 400;\">l\u2019usucha<\/span><\/i><span style=\"font-weight: 400;\">, ou \u00e0 des pr\u00e9parations plus denses et intenses, comme le <\/span><i><span style=\"font-weight: 400;\">koicha<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cela ne signifie pas pour autant qu\u2019il soit incorrect de parler de grades de matcha. Au contraire. Pour un magasin de th\u00e9, cette classification s\u2019av\u00e8re tr\u00e8s utile car elle permet d\u2019expliquer le produit au client final de mani\u00e8re simple. Tous les clients ne connaissent pas l\u2019univers du tencha, les vari\u00e9t\u00e9s japonaises ou les diff\u00e9rences entre les r\u00e9coltes, mais ils peuvent comprendre si un matcha est destin\u00e9 \u00e0 \u00eatre bu pur, \u00e0 \u00eatre consomm\u00e9 au quotidien, \u00e0 pr\u00e9parer un latte ou \u00e0 cuisiner.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est pourquoi, plut\u00f4t que de consid\u00e9rer ces grades comme des cat\u00e9gories rigides, il convient de les voir comme des familles commerciales. Chaque fournisseur peut utiliser ces noms avec certaines nuances, et un matcha c\u00e9r\u00e9monial d\u2019une marque peut \u00eatre tr\u00e8s diff\u00e9rent de celui d\u2019une autre. Ce qui importe vraiment, c\u2019est la qualit\u00e9 du th\u00e9, sa fra\u00eecheur, sa couleur, son ar\u00f4me, sa texture, son comportement lorsqu\u2019on le fouette et l\u2019usage pour lequel il sera recommand\u00e9.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Il est \u00e9galement important de savoir que tous les matchas ne proviennent pas d\u2019un seul cultivar ou d\u2019un seul lot. <\/span><b>Il existe des m\u00e9langes de matcha \u00e9labor\u00e9s \u00e0 partir de diff\u00e9rents cultivars<\/b><span style=\"font-weight: 400;\">, r\u00e9coltes ou tenchas s\u00e9lectionn\u00e9s pour obtenir un profil sp\u00e9cifique en termes de couleur, d\u2019ar\u00f4me, d\u2019umami, de douceur, d\u2019intensit\u00e9 ou de stabilit\u00e9. Ce qui, \u00e0 premi\u00e8re vue, pourrait sembler n\u00e9gatif, est en r\u00e9alit\u00e9 tout le contraire, car <\/span><b>cela permet d\u2019atteindre un \u00e9quilibre et de maintenir une qualit\u00e9 constante<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En magasin, le matcha se vend mieux lorsqu\u2019on l\u2019explique en fonction de son utilisation. Demander \u00ab comment comptez-vous le pr\u00e9parer ? \u00bb permet g\u00e9n\u00e9ralement de mieux orienter la vente que de se contenter de s\u2019enqu\u00e9rir du budget.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b959da elementor-widget elementor-widget-heading\" data-id=\"2b959da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matcha c\u00e9r\u00e9monial de qualit\u00e9 sup\u00e9rieure\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beebfe7 elementor-widget elementor-widget-image\" data-id=\"beebfe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/129_b.jpg\" class=\"attachment-large size-large wp-image-61107\" alt=\"matcha imp\u00e9rial japonais\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/129_b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/129_b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/129_b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e806ada elementor-widget elementor-widget-text-editor\" data-id=\"e806ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/b2b.alveus.eu\/fr\/matcha-japonais-imperial-bio-ref-80061.html\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Matcha japonais imp\u00e9rial BIO<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, r\u00e9f\u00e9rence 80061 d\u2019Alveus<\/span><\/i><\/p><p><b>Le matcha c\u00e9r\u00e9monial haut de gamme repr\u00e9sente le sommet de cette classification<\/b><span style=\"font-weight: 400;\">. C\u2019est le matcha destin\u00e9 aux clients \u00e0 la recherche d\u2019une exp\u00e9rience sup\u00e9rieure, plus raffin\u00e9e et offrant une plus grande profondeur sensorielle.<\/span><\/p><p><span style=\"font-weight: 400;\">Ce n\u2019est pas simplement un matcha \u00ab plus cher \u00bb. Sa valeur r\u00e9side dans la qualit\u00e9 de la mati\u00e8re premi\u00e8re, dans l\u2019intensit\u00e9 et la puret\u00e9 de sa couleur, dans la finesse de la mouture, dans sa texture soyeuse et dans la complexit\u00e9 de ses notes. Un bon matcha c\u00e9r\u00e9monial haut de gamme offre g\u00e9n\u00e9ralement une couleur verte tr\u00e8s vive, un ar\u00f4me frais et \u00e9l\u00e9gant, une amertume tr\u00e8s ma\u00eetris\u00e9e et une sensation en bouche plus ronde, douce et persistante.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans la tasse, il peut pr\u00e9senter de fines notes v\u00e9g\u00e9tales, un umami profond, des notes d\u2019algues douces, d\u2019\u00e9pinards tendres, de fruits secs d\u00e9licats, de cr\u00e8me v\u00e9g\u00e9tale ou m\u00eame des nuances sucr\u00e9es rappelant la vanille, le cacao blanc ou un bouillon doux. La diff\u00e9rence par rapport aux autres qualit\u00e9s se per\u00e7oit particuli\u00e8rement lorsqu\u2019il est pr\u00e9par\u00e9 uniquement avec de l\u2019eau, sans lait ni sucre, car aucun ingr\u00e9dient ne vient alors masquer ses qualit\u00e9s ou ses d\u00e9fauts.<\/span><\/p><p><span style=\"font-weight: 400;\">Ce grade est destin\u00e9 aux clients qui connaissent d\u00e9j\u00e0 le matcha et souhaitent aller plus loin. Il constitue \u00e9galement un excellent choix comme cadeau ou produit gastronomique de r\u00e9f\u00e9rence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dae2f86 e-flex e-con-boxed e-con e-child\" data-id=\"dae2f86\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7059263 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7059263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb52f09 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cb52f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">L\u2019un des aspects les plus importants du Matcha c\u00e9r\u00e9monial premium est qu\u2019il renforce la perception de l\u2019ensemble de la cat\u00e9gorie. \n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8badb8c elementor-widget elementor-widget-heading\" data-id=\"8badb8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quand recommander le matcha c\u00e9r\u00e9monial haut de gamme\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-522eebe elementor-widget elementor-widget-text-editor\" data-id=\"522eebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recommandez-le aux clients qui consomment d\u00e9j\u00e0 du matcha purs, avec seulement de l\u2019eau et recherchent une qualit\u00e9 sup\u00e9rieure. C\u2019est \u00e9galement un bon choix pour les profils exigeants, les amateurs de produits gastronomiques ou les personnes qui accordent de l\u2019importance \u00e0 l\u2019origine, au processus de fabrication et \u00e0 l\u2019exp\u00e9rience sensorielle.<\/span><\/p><p><span style=\"font-weight: 400;\">Ce n\u2019est pas la qualit\u00e9 la plus adapt\u00e9e \u00e0 la cuisine ou au m\u00e9lange avec des ingr\u00e9dients au go\u00fbt prononc\u00e9. L\u2019utiliser en p\u00e2tisserie ou dans des recettes tr\u00e8s sucr\u00e9es reviendrait \u00e0 g\u00e2cher une partie de sa d\u00e9licatesse.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc991b1 elementor-widget elementor-widget-heading\" data-id=\"bc991b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qualit\u00e9 \u00ab Matcha c\u00e9r\u00e9monial \u00bb\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad0e2a elementor-widget elementor-widget-image\" data-id=\"dad0e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/129_c.jpg\" class=\"attachment-large size-large wp-image-61112\" alt=\"matcha c\u00e9r\u00e9monial Hisui BIO\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/129_c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/129_c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/129_c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320f6ae elementor-widget elementor-widget-text-editor\" data-id=\"320f6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/b2b.alveus.eu\/fr\/matcha-japonais-de-ceremonie-hisui-bio-ref-89108.html\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Matcha c\u00e9r\u00e9monial Hisui BIO<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, r\u00e9f\u00e9rence 89108 d\u2019Alveus<\/span><\/i><\/p><p><b>Le matcha c\u00e9r\u00e9monial est la qualit\u00e9 destin\u00e9e \u00e0 \u00eatre d\u00e9gust\u00e9e pur, avec uniquement de l\u2019eau<\/b><span style=\"font-weight: 400;\">, pr\u00e9par\u00e9e de mani\u00e8re traditionnelle avec un chasen et un chawan, ou selon toute autre m\u00e9thode domestique respectant le produit. Il s\u2019agit d\u2019un produit de grande qualit\u00e9, mais plus accessible qu\u2019un matcha c\u00e9r\u00e9monial haut de gamme.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea0f538 e-flex e-con-boxed e-con e-child\" data-id=\"ea0f538\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5ed97 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5f5ed97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177edf4 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"177edf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Ce matcha porte ce nom en Occident car il r\u00e9pond aux normes requises pour la c\u00e9r\u00e9monie japonaise du th\u00e9. \n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7ed03 elementor-widget elementor-widget-text-editor\" data-id=\"9a7ed03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sa principale qualit\u00e9 r\u00e9side dans son \u00e9quilibre<\/b><span style=\"font-weight: 400;\">. Il doit pr\u00e9senter une couleur verte vive, une texture fine, une bonne capacit\u00e9 de suspension et un profil agr\u00e9able en bouche. Il peut r\u00e9v\u00e9ler des notes v\u00e9g\u00e9tales fra\u00eeches, d\u2019herbe tendre, d\u2019algue douce, de fruits secs ou une note de fond l\u00e9g\u00e8rement sucr\u00e9e. Il peut \u00e9galement pr\u00e9senter de l\u2019umami, m\u00eame s\u2019il n\u2019atteindra g\u00e9n\u00e9ralement pas la profondeur ni l\u2019\u00e9l\u00e9gance d\u2019un matcha c\u00e9r\u00e9monial haut de gamme.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour un magasin, cette cat\u00e9gorie est souvent l\u2019une des r\u00e9f\u00e9rences les plus importantes. C\u2019est le matcha que l\u2019on peut recommander \u00e0 un client qui demande : \u00ab Je veux un bon matcha \u00e0 boire chez moi, lequel me conseillez-vous ? \u00bb. Il doit \u00eatre fiable, facile \u00e0 d\u00e9fendre et suffisamment bon pour que le client comprenne la diff\u00e9rence entre un matcha de qualit\u00e9 et un matcha plus basique.<\/span><\/p><p><b>Le matcha c\u00e9r\u00e9monial n\u2019a pas besoin de lait ni de sucre pour \u00eatre appr\u00e9ci\u00e9. En effet, la meilleure fa\u00e7on de l\u2019appr\u00e9cier est de le fouetter uniquement avec de l\u2019eau chaude<\/b><span style=\"font-weight: 400;\">, jamais bouillante, afin d\u2019en appr\u00e9cier la couleur, l\u2019ar\u00f4me, la texture et l\u2019\u00e9quilibre. Si le client le pr\u00e9pare correctement, il doit obtenir une tasse intense, mais pas agressive ; v\u00e9g\u00e9tale, mais pas \u00e2pre ; avec du caract\u00e8re, mais sans amertume dominante.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b2c227 e-flex e-con-boxed e-con e-child\" data-id=\"1b2c227\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1296cff elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1296cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ce1b2 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a9ce1b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Le matcha c\u00e9r\u00e9monial est la qualit\u00e9 id\u00e9ale pour expliquer au client ce que signifie boire un matcha de qualit\u00e9. Si sa premi\u00e8re exp\u00e9rience est positive, il sera beaucoup plus enclin \u00e0 renouveler l\u2019exp\u00e9rience.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecec783 elementor-widget elementor-widget-heading\" data-id=\"ecec783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quand recommander le matcha c\u00e9r\u00e9monial\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06dc2ab elementor-widget elementor-widget-text-editor\" data-id=\"06dc2ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">C\u2019est le choix id\u00e9al pour les clients qui souhaitent d\u00e9guster le matcha avec uniquement de l\u2019eau, s\u2019initier \u00e0 une qualit\u00e9 sup\u00e9rieure ou int\u00e9grer une r\u00e9f\u00e9rence \u00e0 leur consommation habituelle. Il est \u00e9galement int\u00e9ressant pour ceux qui recherchent un matcha de bonne qualit\u00e9 sans atteindre le prix d\u2019un matcha c\u00e9r\u00e9monial haut de gamme.<\/span><\/p><p><span style=\"font-weight: 400;\">Il peut \u00eatre utilis\u00e9 dans un latte si le client souhaite un r\u00e9sultat plus raffin\u00e9, mais il ne devrait pas constituer la premi\u00e8re recommandation pour la cuisine ou la p\u00e2tisserie. Pour ces usages, il existe des qualit\u00e9s plus adapt\u00e9es.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c01db9e elementor-widget elementor-widget-heading\" data-id=\"c01db9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matcha de qualit\u00e9 \u00ab Premium \u00bb\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1f1e3 elementor-widget elementor-widget-image\" data-id=\"7b1f1e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/129_d.jpg\" class=\"attachment-large size-large wp-image-61117\" alt=\"Matcha BIO pour d\u00e9butants\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/129_d.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/129_d-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/129_d-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e64ecd2 elementor-widget elementor-widget-text-editor\" data-id=\"e64ecd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/b2b.alveus.eu\/fr\/japan-beginner-s-matcha-bio-82934.html\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Matcha BIO pour d\u00e9butants du Japon<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, r\u00e9f\u00e9rence 82934 d\u2019Alveus<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Ce matcha haut de gamme se situe \u00e0 mi-chemin entre le matcha de c\u00e9r\u00e9monie et le matcha culinaire. Il s\u2019agit d\u2019une qualit\u00e9 particuli\u00e8rement int\u00e9ressante pour les magasins, car elle r\u00e9pond \u00e0 un besoin tr\u00e8s courant chez de nombreux clients qui recherchent un matcha de bonne qualit\u00e9, mais qui ne le consommeront pas n\u00e9cessairement toujours avec seulement de l\u2019eau.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cette qualit\u00e9 convient parfaitement \u00e0 la consommation quotidienne, \u00e0 la pr\u00e9paration d\u2019un matcha latte de qualit\u00e9, \u00e0 des boissons froides, \u00e0 des recettes simples ou m\u00eame aux clients qui commencent \u00e0 le consommer pur et ne recherchent pas encore une tasse aussi raffin\u00e9e que celle d\u2019un matcha c\u00e9r\u00e9monial. C\u2019est pourquoi, <\/span><b>dans certains catalogues ou chez certaines marques, il peut appara\u00eetre sous des noms tels que \u00ab Beginner \u00bb, \u00ab Daily Matcha \u00bb, \u00ab premium grade \u00bb, \u00ab classic grade \u00bb ou \u00ab latte grade <\/b><span style=\"font-weight: 400;\">\u00bb.<\/span><\/p><p><span style=\"font-weight: 400;\">Il ne faut pas le confondre avec le matcha c\u00e9r\u00e9monial premium. Bien que les deux comportent le mot \u00ab premium \u00bb, ils remplissent des fonctions diff\u00e9rentes. Le matcha c\u00e9r\u00e9monial premium est une gamme sup\u00e9rieure destin\u00e9e \u00e0 \u00eatre d\u00e9gust\u00e9e pure afin d\u2019appr\u00e9cier ses nuances les plus subtiles. Le matcha premium, en revanche, est une qualit\u00e9 polyvalente, con\u00e7ue pour offrir une bonne qualit\u00e9 et un bon rendement dans diff\u00e9rentes utilisations.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sur le plan sensoriel, un matcha \u00ab premium \u00bb doit conserver une couleur verte attrayante, un ar\u00f4me pur et une texture ad\u00e9quate. Il peut pr\u00e9senter une intensit\u00e9 v\u00e9g\u00e9tale plus marqu\u00e9e et un peu plus d\u2019amertume qu\u2019un matcha c\u00e9r\u00e9monial, mais il ne doit pas para\u00eetre fade, terne ou excessivement \u00e2pre. Dans un latte, cette intensit\u00e9 peut \u00eatre un atout, car elle permet \u00e0 la saveur du matcha de ne pas se perdre lorsqu\u2019il est m\u00e9lang\u00e9 \u00e0 du lait ou \u00e0 une boisson v\u00e9g\u00e9tale.<\/span><\/p><p><b>Pour les boutiques de th\u00e9, cette gamme est tr\u00e8s utile car elle permet de couvrir une tranche de prix interm\u00e9diaire<\/b><span style=\"font-weight: 400;\">. Certains clients ne souhaitent pas acheter un matcha culinaire, qu\u2019ils jugent trop basique, mais n\u2019ont pas non plus besoin d\u2019un matcha c\u00e9r\u00e9monial pour pr\u00e9parer des lattes ou d\u00e9guster du matcha avec du lait d\u2019avoine. Pour eux, le matcha premium peut constituer la recommandation la plus \u00e9quilibr\u00e9e.<\/span><\/p><p><span style=\"font-weight: 400;\">Le matcha premium est une r\u00e9f\u00e9rence interm\u00e9diaire. Il permet de faire d\u00e9couvrir au client l\u2019univers du matcha de qualit\u00e9 sans pour autant lui imposer une pr\u00e9paration purement c\u00e9r\u00e9monielle. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75987ae elementor-widget elementor-widget-heading\" data-id=\"75987ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cat\u00e9gorie \u00ab Matcha culinaire \u00bb\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb8e4a elementor-widget elementor-widget-image\" data-id=\"5cb8e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/129_e.jpg\" class=\"attachment-large size-large wp-image-61122\" alt=\"Matcha culinaire BIO\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/129_e.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/129_e-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/129_e-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e62be67 elementor-widget elementor-widget-text-editor\" data-id=\"e62be67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/b2b.alveus.eu\/fr\/china-the-matcha-a-cuisiner-bio-ref-89107.html\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Th\u00e9 Matcha chinois BIO pour la cuisine<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, r\u00e9f\u00e9rence 89107 d\u2019Alveus<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Le <\/span><b>matcha culinaire est con\u00e7u pour \u00eatre m\u00e9lang\u00e9 \u00e0 d\u2019autres ingr\u00e9dients<\/b><span style=\"font-weight: 400;\">. C\u2019est la qualit\u00e9 la plus adapt\u00e9e \u00e0 la cuisine, \u00e0 la p\u00e2tisserie, aux milk-shakes, aux smoothies, aux glaces, aux chocolats, aux g\u00e2teaux, aux biscuits, aux p\u00e2tes, aux cr\u00e8mes et aux recettes o\u00f9 le matcha sert d\u2019ingr\u00e9dient.<\/span><\/p><p><span style=\"font-weight: 400;\">Cela ne signifie pas pour autant qu\u2019il s\u2019agit d\u2019un Matcha sans valeur. Cela signifie simplement qu\u2019il a une fonction diff\u00e9rente. Un bon Matcha culinaire doit avoir suffisamment d\u2019intensit\u00e9 pour rester pr\u00e9sent lorsqu\u2019il est associ\u00e9 \u00e0 du lait, une boisson v\u00e9g\u00e9tale, du sucre, de la farine, de la mati\u00e8re grasse, des fruits ou du chocolat. Si un Matcha trop d\u00e9licat est utilis\u00e9 en cuisine, ses nuances se perdent facilement.<\/span><\/p><p><span style=\"font-weight: 400;\">Par rapport \u00e0 un <\/span><b>matcha<\/b><span style=\"font-weight: 400;\"> c\u00e9r\u00e9monial ou haut de gamme, le <\/span><b>matcha culinaire peut pr\u00e9senter une couleur moins vive, un profil v\u00e9g\u00e9tal plus marqu\u00e9 et une amertume ou une astringence plus prononc\u00e9e s\u2019il est consomm\u00e9 seul avec de l\u2019eau<\/b><span style=\"font-weight: 400;\">. Cependant, dans une recette, ces caract\u00e9ristiques peuvent s\u2019\u00e9quilibrer et devenir un atout.<\/span><\/p><p><span style=\"font-weight: 400;\">Le matcha culinaire peut \u00e9galement constituer un produit tr\u00e8s int\u00e9ressant pour les magasins. De nombreux clients l\u2019ach\u00e8tent pour pr\u00e9parer des recettes \u00e0 la maison, r\u00e9aliser des boissons fra\u00eeches ou int\u00e9grer le matcha \u00e0 leur alimentation de mani\u00e8re plus informelle. C\u2019est une porte d\u2019entr\u00e9e vers cette cat\u00e9gorie, en particulier pour ceux qui ne sont pas encore attir\u00e9s par la pr\u00e9paration traditionnelle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c55619 elementor-widget elementor-widget-heading\" data-id=\"4c55619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quand recommander le matcha culinaire\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a220f61 elementor-widget elementor-widget-text-editor\" data-id=\"a220f61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recommandez-le aux clients qui souhaitent cuisiner, faire de la p\u00e2tisserie ou pr\u00e9parer des boissons m\u00e9lang\u00e9es o\u00f9 le matcha n\u2019est pas consomm\u00e9 seul. Il convient \u00e9galement aux caf\u00e9s, aux ateliers de p\u00e2tisserie, aux restaurants ou aux projets de restauration qui ont besoin de rendement, de couleur et d\u2019une saveur reconnaissable dans leurs recettes.<\/span><\/p><p><span style=\"font-weight: 400;\">Ce n\u2019est pas le meilleur choix pour un client \u00e0 la recherche d\u2019une exp\u00e9rience raffin\u00e9e, pure et \u00e9l\u00e9gante avec de l\u2019eau. Dans ce cas, il vaut mieux l\u2019orienter vers un Matcha c\u00e9r\u00e9monial ou un Matcha c\u00e9r\u00e9monial haut de gamme.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72eb5f2 elementor-widget elementor-widget-shortcode\" data-id=\"72eb5f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51132\" class=\"elementor elementor-51132 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Recevez 10 \u00e9chantillons gratuits<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Exclusivement r\u00e9serv\u00e9s aux professionnels du th\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER LE CATALOGUE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51121\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f69a1 elementor-widget elementor-widget-heading\" data-id=\"62f69a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi un magasin de th\u00e9 devrait-il proposer plusieurs qualit\u00e9s de matcha ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d24251 elementor-widget elementor-widget-text-editor\" data-id=\"5d24251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un magasin sp\u00e9cialis\u00e9 ne devrait pas proposer un seul et m\u00eame Matcha pour toutes les utilisations. Un client qui souhaite le boire nature n\u2019est pas le m\u00eame qu\u2019un autre qui cherche \u00e0 pr\u00e9parer des lattes ou \u00e0 cuisiner.<\/span><\/p><p><span style=\"font-weight: 400;\">Proposer plusieurs qualit\u00e9s permet de recommander chaque produit de mani\u00e8re plus pr\u00e9cise. Le \u00ab c\u00e9r\u00e9monial premium \u00bb couvre le haut de gamme, le \u00ab c\u00e9r\u00e9monial \u00bb est destin\u00e9 \u00e0 \u00eatre d\u00e9gust\u00e9 avec de l\u2019eau, le \u00ab premium \u00bb offre une grande polyvalence pour la consommation quotidienne et le \u00ab culinaire \u00bb convient mieux aux recettes et aux boissons m\u00e9lang\u00e9es.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette structure facilite la vente, \u00e9vite les mauvaises recommandations et am\u00e9liore l\u2019exp\u00e9rience client. De plus, elle permet de r\u00e9pondre \u00e0 diff\u00e9rents profils de consommation et \u00e0 diff\u00e9rentes gammes de prix, rendant ainsi la cat\u00e9gorie plus claire et plus rentable tant pour le client que pour le magasin.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b11744c elementor-widget elementor-widget-heading\" data-id=\"b11744c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment expliquer les qualit\u00e9s du th\u00e9 Matcha au client final\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67996ab elementor-widget elementor-widget-text-editor\" data-id=\"67996ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>L\u2019explication doit \u00eatre simple, claire et ax\u00e9e sur l\u2019utilisation<\/b><span style=\"font-weight: 400;\">. Il n\u2019est pas n\u00e9cessaire de commencer par aborder tous les d\u00e9tails techniques. Il convient d\u2019abord d\u2019aider le client \u00e0 se rep\u00e9rer.<\/span><\/p><p><span style=\"font-weight: 400;\">Voici une fa\u00e7on efficace de l\u2019expliquer :<\/span><\/p><p><i><span style=\"font-weight: 400;\">Le Matcha c\u00e9r\u00e9monial premium est la qualit\u00e9 la plus \u00e9lev\u00e9e, destin\u00e9e \u00e0 ceux qui recherchent une exp\u00e9rience sup\u00e9rieure en le d\u00e9gustant pur. Le Matcha c\u00e9r\u00e9monial se boit \u00e9galement avec de l\u2019eau, mais il est plus accessible et parfait pour une consommation r\u00e9guli\u00e8re de qualit\u00e9. Le Matcha premium est une option interm\u00e9diaire et polyvalente, id\u00e9ale pour un usage quotidien et pour des lattes de bonne qualit\u00e9. Le Matcha culinaire est destin\u00e9 \u00e0 la cuisine, \u00e0 la p\u00e2tisserie et aux boissons m\u00e9lang\u00e9es.<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Ensuite, si le client manifeste de l\u2019int\u00e9r\u00eat, on peut approfondir les sujets de l\u2019origine, de l\u2019ombrage, de la mouture, de la r\u00e9colte, des cultivars ou de la pr\u00e9paration. Mais la premi\u00e8re explication doit se concentrer sur la r\u00e9ponse \u00e0 son besoin principal, \u00e0 savoir choisir le matcha adapt\u00e9 en fonction de l\u2019usage qu\u2019il en fera.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Il convient \u00e9galement de rappeler que le nom de la cat\u00e9gorie donne une indication, mais ne dit pas tout. <\/span><b>La qualit\u00e9 r\u00e9elle s\u2019appr\u00e9cie dans la tasse ; c\u2019est pourquoi un magasin sp\u00e9cialis\u00e9 doit s\u00e9lectionner le matcha en fonction de ses qualit\u00e9s sensorielles et non uniquement en fonction de son \u00e9tiquette commerciale.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les diff\u00e9rentes cat\u00e9gories de th\u00e9 matcha, leurs diff\u00e9rences et les occasions o\u00f9 les recommander.<\/p>\n","protected":false},"author":11,"featured_media":61102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-61134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lecole-du-the"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les diff\u00e9rentes qualit\u00e9s de th\u00e9 matcha | Alveus<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les principales cat\u00e9gories de th\u00e9 matcha : c\u00e9r\u00e9monial, c\u00e9r\u00e9monial premium, premium et culinaire. 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