{"id":61478,"date":"2026-08-04T16:58:26","date_gmt":"2026-08-04T14:58:26","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=61478"},"modified":"2026-08-04T16:59:01","modified_gmt":"2026-08-04T14:59:01","slug":"the-premium","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/fr\/blog\/the-premium\/","title":{"rendered":"Que signifie \u00ab premium \u00bb dans le secteur du th\u00e9 ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"61478\" class=\"elementor elementor-61478 elementor-61443\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41a2d465 e-con-full e-flex e-con e-parent\" data-id=\"41a2d465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e7ee55 elementor-widget elementor-widget-text-editor\" data-id=\"19e7ee55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Depuis des ann\u00e9es, <\/span><b>le terme \u00ab premium \u00bb sert \u00e0 d\u00e9signer des produits d\u2019une qualit\u00e9 sup\u00e9rieure<\/b><span style=\"font-weight: 400;\">, \u00e0 la pr\u00e9sentation plus soign\u00e9e ou offrant une exp\u00e9rience de consommation plus exceptionnelle. Dans l\u2019industrie du th\u00e9, cependant, son utilisation s\u2019est tellement g\u00e9n\u00e9ralis\u00e9e qu\u2019il a souvent perdu de son impact.<\/span><\/p><p><span style=\"font-weight: 400;\">Aujourd\u2019hui, on trouve la mention \u00ab premium \u00bb sur les emballages, dans les catalogues, sur les cartes des caf\u00e9s, dans les boutiques en ligne et dans les campagnes de lancement. Parfois, elle cache un excellent th\u00e9. D\u2019autres fois, il ne s\u2019agit que d\u2019une \u00e9tiquette \u00e9l\u00e9gante, d\u2019un prix plus \u00e9lev\u00e9 et d\u2019une promesse difficile \u00e0 v\u00e9rifier.<\/span><\/p><p><span style=\"font-weight: 400;\">Le client final est de plus en plus inform\u00e9, il compare davantage, pose plus de questions et d\u00e9tecte rapidement lorsqu\u2019un produit n\u2019est pas \u00e0 la hauteur de ses promesses. C\u2019est pourquoi travailler avec des th\u00e9s de qualit\u00e9 \u00ab premium \u00bb authentique ne consiste pas \u00e0 vendre un produit cher, mais \u00e0 proposer <\/span><b>un produit dont la valeur est clairement per\u00e7ue, pouvant \u00eatre expliqu\u00e9e et d\u00e9fendue.<\/b><\/p><p><span style=\"font-weight: 400;\">Un th\u00e9 haut de gamme n\u2019a pas besoin de clamer haut et fort qu\u2019il l\u2019est. Cela se remarque \u00e0 la feuille, \u00e0 l\u2019ar\u00f4me, \u00e0 l\u2019infusion, \u00e0 la transparence des informations et \u00e0 l\u2019assurance avec laquelle un professionnel peut le recommander.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5d0e86 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2e5d0e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e5d0e86\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2e5d0e86\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc12f47 elementor-widget elementor-widget-heading\" data-id=\"2bc12f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un th\u00e9 haut de gamme commence \u00e0 la source<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a89da1 elementor-widget elementor-widget-text-editor\" data-id=\"49a89da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La qualit\u00e9 d\u2019un th\u00e9 commence \u00e0 la source, dans la mati\u00e8re premi\u00e8re, dans la mani\u00e8re dont la feuille est travaill\u00e9e et dans toutes les d\u00e9cisions prises avant que le produit n\u2019arrive en magasin ou sur une carte.<\/span><\/p><p><span style=\"font-weight: 400;\">Lorsqu\u2019un professionnel choisit un th\u00e9 pour le commercialiser sous sa marque, il ach\u00e8te une histoire, une exp\u00e9rience sensorielle et une promesse qu\u2019il devra ensuite transmettre \u00e0 ses propres clients.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est l\u00e0 que le terme \u00ab haut de gamme \u00bb devient exigeant. Si un th\u00e9 a plus de valeur qu\u2019une r\u00e9f\u00e9rence standard, cette valeur doit pouvoir s\u2019expliquer par des arguments clairs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abbe01c elementor-widget elementor-widget-heading\" data-id=\"abbe01c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019origine doit pouvoir \u00eatre racont\u00e9e avec pr\u00e9cision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc3144 elementor-widget elementor-widget-image\" data-id=\"ccc3144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/132-b.jpg\" class=\"attachment-large size-large wp-image-61454\" alt=\"r\u00e9colte de th\u00e9s\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/132-b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/132-b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/132-b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c51c6 elementor-widget elementor-widget-text-editor\" data-id=\"72c51c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pr\u00e9ciser qu\u2019un th\u00e9 provient de Chine, d\u2019Inde, du Japon ou du Sri Lanka peut constituer un point de d\u00e9part, mais cela ne suffit pas toujours. Pour les th\u00e9s \u00e0 forte valeur \u00e9conomique, l\u2019origine rev\u00eat une importance bien plus grande.<\/span><\/p><p><span style=\"font-weight: 400;\">La r\u00e9gion, le jardin, la coop\u00e9rative, le producteur, l\u2019altitude, la r\u00e9colte ou m\u00eame le lot peuvent aider \u00e0 comprendre pourquoi ce th\u00e9 pr\u00e9sente un profil particulier. Un th\u00e9 noir g\u00e9n\u00e9rique de l\u2019Inde n\u2019est pas comparable \u00e0 un Darjeeling \u00ab first flush \u00bb issu d\u2019un jardin sp\u00e9cifique. Un th\u00e9 vert japonais sans autre information n\u2019est pas comparable \u00e0 un sencha issu d\u2019une r\u00e9colte sp\u00e9cifique, travaill\u00e9 avec soin et conserv\u00e9 dans des conditions ad\u00e9quates.<\/span><\/p><p><b>L\u2019origine apporte du contexte<\/b><span style=\"font-weight: 400;\">. Elle aide \u00e0 expliquer le caract\u00e8re du th\u00e9, sa raret\u00e9, son profil aromatique et son prix. Elle permet \u00e9galement au professionnel de vendre avec plus d\u2019assurance, en pouvant expliquer clairement ce qui rend ce th\u00e9 si particulier.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f1d5d elementor-widget elementor-widget-heading\" data-id=\"e7f1d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019importance de la r\u00e9colte pour un th\u00e9\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b3ade elementor-widget elementor-widget-text-editor\" data-id=\"e9b3ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bien souvent, le moment de la r\u00e9colte d\u2019un th\u00e9 est d\u00e9terminant. Les premi\u00e8res r\u00e9coltes, les lots de printemps, les \u00ab first flush \u00bb, les th\u00e9s de montagne ou les th\u00e9s ombrag\u00e9s peuvent offrir une expression plus fine, plus fra\u00eeche, plus douce ou plus complexe.<\/span><\/p><p><span style=\"font-weight: 400;\">Ce point est particuli\u00e8rement important pour les professionnels qui souhaitent se d\u00e9marquer par leur assortiment. Une r\u00e9f\u00e9rence issue d\u2019une r\u00e9colte class\u00e9e comme \u00e9tant de la plus haute qualit\u00e9 permet de construire un argumentaire de vente plus riche. On ne vend pas simplement un th\u00e9 vert, un th\u00e9 blanc ou un th\u00e9 noir. On vend une s\u00e9lection dot\u00e9e d\u2019une personnalit\u00e9 propre, marqu\u00e9e par un moment pr\u00e9cis et par des conditions qui influencent le r\u00e9sultat.<\/span><\/p><p><span style=\"font-weight: 400;\">La saisonnalit\u00e9 contribue \u00e9galement \u00e0 susciter l\u2019envie. Certaines r\u00e9f\u00e9rences ne sont pas disponibles toute l\u2019ann\u00e9e ou ne se r\u00e9p\u00e8tent pas exactement de la m\u00eame mani\u00e8re d\u2019un lot \u00e0 l\u2019autre. Cette variabilit\u00e9, bien g\u00e9r\u00e9e et bien expliqu\u00e9e, peut renforcer la perception de valeur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cba72a elementor-widget elementor-widget-heading\" data-id=\"3cba72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La tra\u00e7abilit\u00e9 est \u00e9galement un gage de confiance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a32e5 elementor-widget elementor-widget-text-editor\" data-id=\"74a32e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sur le march\u00e9 B2B, la tra\u00e7abilit\u00e9 n\u2019est pas seulement int\u00e9ressante d\u2019un point de vue technique, mais aussi pour sa valeur commerciale. Un magasin capable d\u2019expliquer d\u2019o\u00f9 provient un th\u00e9 inspire davantage confiance qu\u2019un magasin qui se contente d\u2019affirmer qu\u2019il s\u2019agit d\u2019un produit haut de gamme simplement parce que cela figure sur l\u2019\u00e9tiquette.<\/span><\/p><p><span style=\"font-weight: 400;\">Le consommateur final ne demandera pas toujours tous les d\u00e9tails, mais il per\u00e7oit quand une recommandation repose sur une r\u00e9elle expertise. Cette perception influence l\u2019achat, la fid\u00e9lisation et la confiance envers la marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a98912 e-flex e-con-boxed e-con e-child\" data-id=\"3a98912\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f26a55a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f26a55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca0d44 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"eca0d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Si vous ne pouvez pas expliquer pourquoi un th\u00e9 a plus de valeur qu\u2019un autre, c\u2019est peut-\u00eatre qu\u2019il n\u2019est pas si haut de gamme que \u00e7a. La qualit\u00e9 a besoin d\u2019arguments, pas seulement d\u2019adjectifs.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ad402 elementor-widget elementor-widget-heading\" data-id=\"70ad402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La feuille reste au c\u0153ur de tout\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8dfe0 elementor-widget elementor-widget-image\" data-id=\"ac8dfe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/132-c.jpg\" class=\"attachment-large size-large wp-image-61459\" alt=\"feuille de th\u00e9 oolong ouverte\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/132-c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/132-c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/132-c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c52b8 elementor-widget elementor-widget-text-editor\" data-id=\"b0c52b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La <\/span><b>qualit\u00e9 de la feuille <\/b><span style=\"font-weight: 400;\">d\u00e9termine l\u2019ar\u00f4me, la texture, la couleur de l\u2019infusion, la r\u00e9sistance \u00e0 plusieurs pr\u00e9parations et l\u2019exp\u00e9rience finale.<\/span><\/p><p><span style=\"font-weight: 400;\">Un th\u00e9 haut de gamme est g\u00e9n\u00e9ralement issu de feuilles enti\u00e8res ou soigneusement s\u00e9lectionn\u00e9es, de jeunes pousses, de grades sup\u00e9rieurs ou de normes de r\u00e9colte plus rigoureuses. Cela ne signifie pas que tous les th\u00e9s \u00e0 feuilles bris\u00e9es soient mauvais ni que toutes les feuilles enti\u00e8res soient excellentes, mais il existe bel et bien une diff\u00e9rence \u00e9vidente entre une mati\u00e8re premi\u00e8re soign\u00e9e et un m\u00e9lange compos\u00e9 de poudre, de fragments irr\u00e9guliers ou de restes \u00e0 faible expression aromatique.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour le professionnel, cela a une cons\u00e9quence directe. <\/span><b>Un th\u00e9 compos\u00e9 de belles feuilles se vend mieux lorsque le client peut le voir, le sentir et le go\u00fbter<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En magasin physique, l\u2019aspect de la feuille influence grandement la perception de la valeur.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour les marques priv\u00e9e une mati\u00e8re premi\u00e8re soign\u00e9e pr\u00e9serve la r\u00e9putation du produit.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dans la restauration, une infusion limpide et homog\u00e8ne am\u00e9liore l\u2019exp\u00e9rience du client final.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad0563 elementor-widget elementor-widget-heading\" data-id=\"1ad0563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">C\u2019est lors de la transformation que la feuille r\u00e9v\u00e8le tout son potentiel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8844040 elementor-widget elementor-widget-text-editor\" data-id=\"8844040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une bonne origine ne garantit pas un excellent th\u00e9. <\/span><b>La feuille a besoin d\u2019une transformation pr\u00e9cise pour s\u2019exprimer au mieux.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Une oxydation mal ma\u00eetris\u00e9e peut ternir un th\u00e9 noir, tandis qu\u2019un s\u00e9chage excessif peut nuire \u00e0 la stabilit\u00e9 du th\u00e9. Dans le cas des m\u00e9langes, un aromatisage maladroit ou peu soign\u00e9 peut s\u2019av\u00e9rer envahissant et artificiel.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est pourquoi <\/span><b>parler de th\u00e9 haut de gamme<\/b><span style=\"font-weight: 400;\">,<\/span><b> c\u2019est aussi parler du travail humain<\/b><span style=\"font-weight: 400;\">. Derri\u00e8re une tasse \u00e9quilibr\u00e9e se cachent technique, exp\u00e9rience et discernement. C\u2019est pourquoi il est essentiel de travailler avec des fournisseurs qui ma\u00eetrisent les processus de production et de qualit\u00e9 des th\u00e9s qu\u2019ils commercialisent.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bdb3bd elementor-widget elementor-widget-heading\" data-id=\"0bdb3bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La beaut\u00e9 visuelle ne suffit pas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8970fa elementor-widget elementor-widget-text-editor\" data-id=\"b8970fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un m\u00e9lange peut \u00eatre tr\u00e8s attrayant \u00e0 l\u2019\u0153il sans pour autant offrir une bonne tasse de th\u00e9. Les fleurs, les fruits, les \u00e9pices et les couleurs peuvent contribuer \u00e0 cr\u00e9er une exp\u00e9rience sensorielle, mais ils ne doivent pas masquer une base de mauvaise qualit\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">Un th\u00e9 haut de gamme doit \u00eatre coh\u00e9rent entre ce qu\u2019il promet \u00e0 l\u2019\u00e9tat sec et ce qu\u2019il offre une fois infus\u00e9. S\u2019il sent bon, il doit avoir bon go\u00fbt. S\u2019il semble d\u00e9licat, il doit se comporter avec finesse dans la tasse. S\u2019il est propos\u00e9 \u00e0 un prix plus \u00e9lev\u00e9, il doit offrir une exp\u00e9rience qui le justifie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac0252 elementor-widget elementor-widget-heading\" data-id=\"3ac0252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dans les assemblages, la qualit\u00e9 d\u00e9pend \u00e9galement de la composition\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70127a4 elementor-widget elementor-widget-image\" data-id=\"70127a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/132-d.jpg\" class=\"attachment-large size-large wp-image-61464\" alt=\"m\u00e9lange Alveus\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/132-d.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/132-d-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/132-d-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde7bd3 elementor-widget elementor-widget-text-editor\" data-id=\"cde7bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quand on parle de th\u00e9s aromatis\u00e9s, d\u2019infusions ou d\u2019assemblages, la valeur ne d\u00e9pend pas uniquement de la base. <\/span><b>La s\u00e9lection des ingr\u00e9dients, leur proportion, la stabilit\u00e9 aromatique et l\u2019harmonie de l\u2019ensemble ont<\/b><span style=\"font-weight: 400;\"> \u00e9galement <\/span><b>leur importance<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Un m\u00e9lange haut de gamme ne devrait pas \u00eatre un assemblage al\u00e9atoire et\/ou d\u00e9sordonn\u00e9 d\u2019ingr\u00e9dients esth\u00e9tiques. Il doit \u00eatre pens\u00e9. Chaque ingr\u00e9dient doit apporter quelque chose au r\u00e9sultat final, que ce soit du corps, de la fra\u00eecheur, de la douceur, de la texture, de l\u2019ar\u00f4me ou de la persistance.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour les n\u00e9gociants en th\u00e9, c\u2019est fondamental. <\/span><b>Un m\u00e9lange bien con\u00e7u facilite la vente, <\/b><span style=\"font-weight: 400;\">car le client comprend facilement ce qu\u2019il ach\u00e8te et se souvient de l\u2019exp\u00e9rience apr\u00e8s l\u2019avoir go\u00fbt\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans un m\u00e9lange haut de gamme, aucun ingr\u00e9dient ne devrait \u00eatre l\u00e0 uniquement pour faire joli. Tout doit avoir une fonction sensorielle identifiable.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afed760 e-flex e-con-boxed e-con e-child\" data-id=\"afed760\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-527a83d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"527a83d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844194b elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"844194b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Un m\u00e9lange haut de gamme doit s\u2019appuyer sur des ar\u00f4mes naturels, car ceux-ci respectent mieux le caract\u00e8re de la base et offrent une exp\u00e9rience plus pure dans la tasse. Ils contribuent \u00e9galement \u00e0 cr\u00e9er une perception de la qualit\u00e9 plus en phase avec ce qu\u2019attend aujourd\u2019hui un client averti. <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baaa5a9 elementor-widget elementor-widget-heading\" data-id=\"baaa5a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La d\u00e9gustation est le test le plus honn\u00eate pour classer un th\u00e9 dans la cat\u00e9gorie \u00ab haut de gamme \u00bb\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81783bd elementor-widget elementor-widget-text-editor\" data-id=\"81783bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">C\u2019est dans la tasse que le terme \u00ab haut de gamme \u00bb se confirme ou s\u2019effondre. Il n\u2019y a pas de moyen plus direct de le v\u00e9rifier.<\/span><\/p><p><span style=\"font-weight: 400;\">Un th\u00e9 qui a une v\u00e9ritable valeur doit offrir de l\u2019\u00e9quilibre, une puret\u00e9 aromatique, une bonne texture, de la persistance et l\u2019absence de d\u00e9fauts. Il doit \u00e9galement pr\u00e9senter une \u00e9volution agr\u00e9able en bouche. Il peut \u00eatre intense ou subtil, floral ou torr\u00e9fi\u00e9, sucr\u00e9 ou v\u00e9g\u00e9tal, mais il doit \u00eatre coh\u00e9rent et bien travaill\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour un professionnel, la d\u00e9gustation est un outil d\u2019achat. Elle permet de prendre des d\u00e9cisions \u00e9clair\u00e9es, de comparer les lots, de d\u00e9tecter les probl\u00e8mes \u00e0 temps, de choisir ce qui va r\u00e9ellement se vendre et de constituer un assortiment performant.\u00a0<\/span><\/p><p><b>Une<\/b><span style=\"font-weight: 400;\"> autre <\/span><b>valeur que l\u2019on d\u00e9tecte gr\u00e2ce \u00e0 la d\u00e9gustation est la constance<\/b><span style=\"font-weight: 400;\">. Un th\u00e9 peut surprendre une fois, mais une entreprise a besoin de continuit\u00e9. En B2B, la qualit\u00e9 doit pouvoir \u00eatre maintenue lot apr\u00e8s lot, en particulier lorsque le produit est vendu sous marque propre ou fait partie d\u2019une carte stable.<\/span><\/p><p><span style=\"font-weight: 400;\">La constance ne signifie pas que le th\u00e9 soit artificiellement identique. La mati\u00e8re premi\u00e8re naturelle peut toujours pr\u00e9senter de l\u00e9g\u00e8res variations. Cela signifie que le fournisseur sait contr\u00f4ler, s\u00e9lectionner et ajuster afin que l\u2019exp\u00e9rience finale conserve son identit\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be823f e-flex e-con-boxed e-con e-child\" data-id=\"6be823f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11804f1 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"11804f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b128f elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a8b128f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">La plupart des r\u00e9clamations en magasin sont g\u00e9n\u00e9ralement dues \u00e0 un manque de coh\u00e9rence. \n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcae8d5 elementor-widget elementor-widget-heading\" data-id=\"dcae8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La fra\u00eecheur, l\u2019un des \u00e9l\u00e9ments qui apporte le plus de valeur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fbcca elementor-widget elementor-widget-text-editor\" data-id=\"d2fbcca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un excellent th\u00e9 peut perdre de sa qualit\u00e9 s\u2019il n\u2019est pas bien conserv\u00e9. L\u2019humidit\u00e9, la lumi\u00e8re, l\u2019oxyg\u00e8ne, la chaleur et les odeurs ext\u00e9rieures peuvent alt\u00e9rer consid\u00e9rablement l\u2019ar\u00f4me et le go\u00fbt.<\/span><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est particuli\u00e8rement d\u00e9licat pour les th\u00e9s verts, les th\u00e9s blancs, les matcha, les th\u00e9s aromatis\u00e9s et les infusions contenant des ingr\u00e9dients sensibles. Dans ces cat\u00e9gories, la fra\u00eecheur peut faire toute la diff\u00e9rence entre une tasse pleine de vie et une tasse fade.<\/span><\/p><p><span style=\"font-weight: 400;\">Travailler avec des th\u00e9s haut de gamme implique de soigner le stockage, le conditionnement, la rotation des stocks et les conditions logistiques. Il ne suffit pas d\u2019acheter une bonne mati\u00e8re premi\u00e8re. Il faut la prot\u00e9ger jusqu\u2019au moment o\u00f9 elle parvient au client final.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31b3e54 e-flex e-con-boxed e-con e-child\" data-id=\"31b3e54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbe7c07 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"dbe7c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5dd02 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9f5dd02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Saviez-vous qu\u2019 chez Alveus, nous investissons dans des sacs de la plus haute qualit\u00e9 pour livrer nos m\u00e9langes ? Il s\u2019agit de sacs en papier \u00e0 l\u2019ext\u00e9rieur et d\u2019un int\u00e9rieur en aluminium thermosoud\u00e9. Cet emballage est l\u2019un des plus appr\u00e9ci\u00e9s par nos clients. <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0063ee elementor-widget elementor-widget-heading\" data-id=\"b0063ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00ab Premium \u00bb signifie \u00e9galement une s\u00e9lection rigoureuse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9adfcea elementor-widget elementor-widget-text-editor\" data-id=\"9adfcea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un catalogue complet n\u2019est pas \u00ab haut de gamme \u00bb simplement parce qu\u2019il est complet. Un catalogue haut de gamme est celui qui a \u00e9t\u00e9 soumis \u00e0 des crit\u00e8res de s\u00e9lection exigeants.<\/span><\/p><p><span style=\"font-weight: 400;\">Une s\u00e9lection professionnelle implique de tester, de comparer, d\u2019\u00e9carter et de d\u00e9cider. Cela signifie ne pas accepter de lots fades, d\u00e9fectueux ou incoh\u00e9rents simplement parce qu\u2019ils sont \u00e0 la mode. Cela signifie \u00e9galement savoir quand une r\u00e9f\u00e9rence a un potentiel de vente et quand elle ne fait attirer l\u2019attention qu\u2019au d\u00e9but, mais ne se vend pas bien \u00e0 long terme.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9270170 e-flex e-con-boxed e-con e-child\" data-id=\"9270170\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31649c3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"31649c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d564465 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d564465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Les certifications sont un atout, mais elles ne remplacent pas un th\u00e9 de qualit\u00e9.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6adbb elementor-widget elementor-widget-text-editor\" data-id=\"ad6adbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Certifications bio, commerce \u00e9quitable, normes de s\u00e9curit\u00e9 alimentaire\u2026 Tout cela peut apporter de la valeur ajout\u00e9e et renforcer la confiance des clients. Mais il ne faut pas confondre certification et excellence sensorielle. Un th\u00e9 peut \u00eatre bio sans \u00eatre bon sur le plan sensoriel, et inversement, il peut \u00eatre conventionnel tout en \u00e9tant exceptionnellement bon.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La certification apporte une valeur ajout\u00e9e lorsqu\u2019elle s\u2019accompagne d\u2019une bonne mati\u00e8re premi\u00e8re, d\u2019une s\u00e9lection rigoureuse et d\u2019une \u00e9laboration soign\u00e9e.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1de66c elementor-widget elementor-widget-shortcode\" data-id=\"d1de66c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51132\" class=\"elementor elementor-51132 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Recevez 10 \u00e9chantillons gratuits<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Exclusivement r\u00e9serv\u00e9s aux professionnels du th\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER LE CATALOGUE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51121\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf06658 elementor-widget elementor-widget-heading\" data-id=\"bf06658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le \u00ab premium \u00bb est une promesse qui doit pouvoir \u00eatre prouv\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c7971 elementor-widget elementor-widget-text-editor\" data-id=\"25c7971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans l\u2019industrie du th\u00e9, <\/span><b>le terme \u00ab premium \u00bb n\u2019a de sens que s\u2019il peut \u00eatre \u00e9tay\u00e9 par des faits concrets<\/b><span style=\"font-weight: 400;\">. En l\u2019absence d\u2019arguments clairs, il devient un label vide de sens qui n\u2019apporte aucune valeur r\u00e9elle ni au professionnel ni au client final.<\/span><\/p><p><span style=\"font-weight: 400;\">Un th\u00e9 \u00ab premium \u00bb doit pouvoir se justifier \u00e0 plusieurs niveaux : une origine identifiable, une mati\u00e8re premi\u00e8re de qualit\u00e9, un processus de fabrication soign\u00e9, un profil sensoriel net et coh\u00e9rent, ainsi que des conditions de conservation ad\u00e9quates. Si l\u2019un de ces \u00e9l\u00e9ments fait d\u00e9faut, le positionnement perd de sa coh\u00e9rence.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour une entreprise, cela a des implications directes. Travailler avec des th\u00e9s v\u00e9ritablement haut de gamme r\u00e9duit le risque de r\u00e9clamations, facilite la recommandation en magasin ou sur la carte et am\u00e9liore le taux de fid\u00e9lisation. Cela permet \u00e9galement de mieux justifier le prix, car des arguments objectifs viennent \u00e9tayer l\u2019offre.<\/span><\/p><p><b>Le \u00ab haut de gamme \u00bb n\u2019est ni une cat\u00e9gorie esth\u00e9tique ni un terme marketing<\/b><span style=\"font-weight: 400;\">. C\u2019est une combinaison de s\u00e9lection, de contr\u00f4le et de coh\u00e9rence qui se traduit par une exp\u00e9rience constante dans la tasse. Si cette exp\u00e9rience ne se maintient pas, le terme perd toute sa valeur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez la v\u00e9ritable signification du terme \u00ab haut de gamme \u00bb lorsqu\u2019il est associ\u00e9 \u00e0 un th\u00e9.<\/p>\n","protected":false},"author":11,"featured_media":61449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-61478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionnel-du-the"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Que signifie \u00ab premium \u00bb dans l\u2019industrie du th\u00e9 | Alveus<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez ce qui fait qu\u2019un th\u00e9 est \u00ab premium \u00bb et comment \u00e9valuer son origine, ses feuilles, sa d\u00e9gustation, sa fra\u00eecheur, la transparence et la s\u00e9lection professionnelle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alveus.eu\/fr\/blog\/the-premium\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Que signifie \u00ab premium \u00bb dans le secteur du th\u00e9 ?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez ce qui fait qu\u2019un th\u00e9 est \u00ab premium \u00bb et comment \u00e9valuer son origine, ses feuilles, sa d\u00e9gustation, sa fra\u00eecheur, la transparence et la s\u00e9lection professionnelle.\" \/>\n<meta property=\"og:url\" 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