{"id":63296,"date":"2026-11-11T13:15:08","date_gmt":"2026-11-11T12:15:08","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=63296"},"modified":"2026-11-11T13:14:28","modified_gmt":"2026-11-11T12:14:28","slug":"comment-creer-un-blend-de-the","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/fr\/blog\/comment-creer-un-blend-de-the\/","title":{"rendered":"Comment cr\u00e9er un assemblage de th\u00e9 \u00e0 partir d\u2019une id\u00e9e de saveur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"63296\" class=\"elementor elementor-63296 elementor-63231\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec48546 e-con-full e-flex e-con e-parent\" data-id=\"ec48546\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5629397 elementor-widget elementor-widget-text-editor\" data-id=\"5629397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nous qui aimons le th\u00e9 avons sans cesse des id\u00e9es pour cr\u00e9er notre propre assemblage, n\u2019est-ce pas\u00a0? Elles peuvent na\u00eetre en go\u00fbtant un dessert, lors d\u2019un voyage, gr\u00e2ce \u00e0 un ingr\u00e9dient de saison, \u00e0 une tendance\u2026 ou m\u00eame d\u2019une sensation que nous souhaitons retrouver dans la tasse\u00a0:\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">\u00ab\u00a0Je veux un th\u00e9 qui rappelle un g\u00e2teau au citron\u00a0\u00bb\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00ab\u00a0Je veux une tisane fra\u00eeche et m\u00e9diterran\u00e9enne\u00a0\u00bb<\/span><\/p><p><span style=\"font-weight: 400;\">\u00ab\u00a0Je veux un blend qui corresponde \u00e0 la personnalit\u00e9 de ma marque\u00a0\u00bb<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Transformer cette premi\u00e8re intuition en un blend \u00e0 succ\u00e8s n\u00e9cessite d\u2019\u00e9tudier plusieurs aspects. Il doit \u00eatre attrayant \u00e0 l\u2019ouverture de l\u2019emballage, fonctionner en tasse, conserver un profil reconnaissable, pouvoir \u00eatre produit \u00e0 nouveau quelques mois plus tard et avoir du sens pour l\u2019entreprise qui le vendra.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est l\u00e0 toute la diff\u00e9rence entre \u00ab\u00a0une id\u00e9e et un r\u00eave\u00a0\u00bb et un produit pr\u00eat \u00e0 arriver sur le march\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81850a7 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"81850a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__81850a7\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__81850a7\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__81850a7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb460f elementor-widget elementor-widget-heading\" data-id=\"aeb460f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une bonne id\u00e9e de saveur n\u2019est pas encore un produit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deddede elementor-widget elementor-widget-text-editor\" data-id=\"deddede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans le d\u00e9veloppement de recettes personnalis\u00e9es, nous partons souvent de concepts tr\u00e8s diff\u00e9rents. Parfois, le client arrive avec une description assez pr\u00e9cise. D\u2019autres fois, il n\u2019existe qu\u2019une vague id\u00e9e, qui peut \u00eatre une saveur, une \u00e9motion, une couleur ou le type de consommateur qu\u2019il souhaite cibler.<\/span><\/p><p><span style=\"font-weight: 400;\">Les deux points de d\u00e9part sont valables.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019important est de transformer ces informations en d\u00e9cisions pouvant se traduire dans une recette.<\/span><\/p><p><span style=\"font-weight: 400;\">Imaginons une marque qui souhaite cr\u00e9er un th\u00e9 inspir\u00e9 d\u2019une tarte au citron. Si le client a peu d\u2019exp\u00e9rience, il pensera que cela suffit pour que nous d\u00e9veloppions son blend, mais pour le rendre unique, nous avons besoin de beaucoup plus d\u2019informations. Pour cela, et en suivant cet exemple, nous poserons les questions suivantes\u00a0:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Souhaiteriez-vous qu\u2019il contienne un ingr\u00e9dient particulier pour une raison pr\u00e9cise\u00a0?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La texture doit-elle \u00eatre cr\u00e9meuse ou plut\u00f4t acidul\u00e9e\u00a0?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recherche-t-on une sensation sucr\u00e9e\u00a0?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doit-il \u00e9voquer le zeste de citron, son jus ou une cr\u00e8me au citron\u00a0?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voulons-nous une base de th\u00e9 noir qui apporte du corps ou un th\u00e9 vert plus frais\u00a0?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doit-il s\u2019agir d\u2019un produit pour toute l\u2019ann\u00e9e ou avoir un caract\u00e8re plus estival\u00a0?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5cde61 e-flex e-con-boxed e-con e-child\" data-id=\"d5cde61\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-073d9f2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"073d9f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b5929 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"23b5929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Deux blends peuvent partir exactement de la m\u00eame id\u00e9e et finir par \u00eatre compl\u00e8tement diff\u00e9rents.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8acea34 elementor-widget elementor-widget-text-editor\" data-id=\"8acea34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">C\u2019est pourquoi, <\/span><b>avant de choisir les ingr\u00e9dients, il convient de d\u00e9finir l\u2019exp\u00e9rience que nous voulons obtenir<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71a9ea elementor-widget elementor-widget-heading\" data-id=\"d71a9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprendre quel produit nous voulons vendre avant de formuler la recette<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9938245 elementor-widget elementor-widget-text-editor\" data-id=\"9938245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De nombreux clients se contentent de demander que \u00ab\u00a0le go\u00fbt soit bon\u00a0\u00bb. Malheureusement, comme nous l\u2019avons vu au point pr\u00e9c\u00e9dent, cette information seule ne suffit pas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nous devons savoir <\/span><b>qui va l\u2019acheter, o\u00f9 il sera vendu, quelle sera sa place dans l\u2019assortiment et quel r\u00f4le il jouera pour la marque<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">D\u00e9velopper une recette destin\u00e9e \u00e0 devenir le produit phare d\u2019une boutique n\u2019est pas la m\u00eame chose que pr\u00e9parer une \u00e9dition limit\u00e9e de No\u00ebl. De m\u00eame, un th\u00e9 premium pour une marque sp\u00e9cialis\u00e9e ne devrait pas \u00eatre con\u00e7u de la m\u00eame mani\u00e8re qu\u2019une r\u00e9f\u00e9rence pens\u00e9e pour toucher un tr\u00e8s large public.<\/span><\/p><p><span style=\"font-weight: 400;\">Le profil du consommateur conditionnera de nombreuses d\u00e9cisions ult\u00e9rieures.<\/span><\/p><p><span style=\"font-weight: 400;\">Chaque marque et chaque boutique est diff\u00e9rente. Certaines recherchent des saveurs traditionnelles, d\u2019autres des recettes moins habituelles qui renforcent d\u2019une certaine mani\u00e8re leur personnalit\u00e9. Une boutique de th\u00e9 en vrac accorde une grande importance \u00e0 un aspect spectaculaire, sur le plan visuel comme olfactif, tandis qu\u2019un e-commerce recherche une photographie attrayante qui permette de d\u00e9velopper un bon storytelling. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f0d310 elementor-widget elementor-widget-shortcode\" data-id=\"6f0d310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51132\" class=\"elementor elementor-51132 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Recevez 10 \u00e9chantillons gratuits<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Exclusivement r\u00e9serv\u00e9s aux professionnels du th\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DEMANDER LE CATALOGUE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51121\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5136d31 elementor-widget elementor-widget-heading\" data-id=\"5136d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment d\u00e9finir la saveur d\u2019une recette de th\u00e9 personnalis\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ad2e6 elementor-widget elementor-widget-text-editor\" data-id=\"d2ad2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">\u00ab\u00a0\u00c9l\u00e9gant\u00a0\u00bb, \u00ab\u00a0rafra\u00eechissant\u00a0\u00bb, \u00ab\u00a0m\u00e9diterran\u00e9en\u00a0\u00bb, \u00ab\u00a0sucr\u00e9\u00a0\u00bb ou \u00ab\u00a0sophistiqu\u00e9\u00a0\u00bb<\/span><\/i><span style=\"font-weight: 400;\"> sont souvent des adjectifs qui accompagnent une demande de blend personnalis\u00e9, mais \u00e0 ce stade, vous aurez compris qu\u2019il ne s\u2019agit pas d\u2019instructions de formulation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Il faut les interpr\u00e9ter.<\/span><\/p><p><span style=\"font-weight: 400;\">Un profil rafra\u00eechissant pourrait \u00eatre construit avec des agrumes, de la menthe, de la citronnelle ou certaines bases de th\u00e9 vert. Une sensation sucr\u00e9e pourrait s\u2019appuyer sur le cacao, la vanille, les fruits secs ou certains profils aromatiques. Une id\u00e9e m\u00e9diterran\u00e9enne pourrait nous orienter vers le romarin, les agrumes, les herbes ou les fleurs.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais aucun de ces ingr\u00e9dients ne devrait \u00eatre ajout\u00e9 uniquement parce qu\u2019il correspond a priori au concept. Il faut penser \u00e0 ce qu\u2019il apportera r\u00e9ellement \u00e0 la tasse.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est encore plus important lorsqu\u2019une marque souhaite d\u00e9velopper un produit associ\u00e9 \u00e0 une saveur connue. Un brownie, un cocktail, un fruit tropical ou un dessert peuvent contenir de nombreuses notes aromatiques diff\u00e9rentes. Si nous essayons d\u2019int\u00e9grer toutes ces notes, le r\u00e9sultat peut \u00eatre une saveur confuse.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2438ab e-flex e-con-boxed e-con e-child\" data-id=\"a2438ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313b5a6 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"313b5a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd37b5 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"edd37b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Il vaut parfois mieux utiliser trois signaux sensoriels bien choisis que huit ingr\u00e9dients qui se font concurrence. <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fed95c elementor-widget elementor-widget-heading\" data-id=\"1fed95c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le choix de la base conditionne tout l\u2019assemblage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e16e3bc elementor-widget elementor-widget-text-editor\" data-id=\"e16e3bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019une des premi\u00e8res \u00e9tapes pour cr\u00e9er un blend de th\u00e9 personnalis\u00e9 consiste \u00e0 d\u00e9cider sur quelle base il sera construit.<\/span><\/p><p><span style=\"font-weight: 400;\">Th\u00e9 noir, vert, blanc, oolong, pu-erh, rooibos, honeybush ou m\u00e9lange de plantes\u00a0: chacun apporte une personnalit\u00e9 tr\u00e8s diff\u00e9rente.<\/span><\/p><p><span style=\"font-weight: 400;\">Le th\u00e9 noir offre g\u00e9n\u00e9ralement plus de corps et se pr\u00eate bien aux profils intenses, \u00e9pic\u00e9s, torr\u00e9fi\u00e9s ou sucr\u00e9s. Un th\u00e9 vert peut apporter de la fra\u00eecheur et des notes v\u00e9g\u00e9tales qui s\u2019accordent mieux avec des profils agrumes, floraux ou fruit\u00e9s. Le rooibos ouvre des possibilit\u00e9s int\u00e9ressantes lorsque l\u2019on recherche une boisson sans caf\u00e9ine au caract\u00e8re naturellement doux.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais <\/span><b>ces associations ne doivent pas \u00eatre consid\u00e9r\u00e9es comme des r\u00e8gles<\/b><span style=\"font-weight: 400;\">. L\u2019important est de v\u00e9rifier comment cette base pr\u00e9cise interagit avec le reste de la formulation.<\/span><\/p><p><span style=\"font-weight: 400;\">Une fraise peut donner un r\u00e9sultat tr\u00e8s diff\u00e9rent sur un Sencha et sur un th\u00e9 noir. La vanille peut arrondir une base et se r\u00e9v\u00e9ler excessive dans une autre. M\u00eame un ingr\u00e9dient aussi reconnaissable que le citron peut offrir des perceptions diff\u00e9rentes selon le th\u00e9 qui l\u2019accompagne.<\/span><\/p><p><span style=\"font-weight: 400;\">La base n\u2019est pas un simple support de l\u2019assemblage. Elle fait partie de sa saveur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c3275d elementor-widget elementor-widget-heading\" data-id=\"7c3275d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment choisir les bons ingr\u00e9dients pour un blend<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765774f elementor-widget elementor-widget-image\" data-id=\"765774f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/142b.jpg\" class=\"attachment-large size-large wp-image-63240\" alt=\"D\u00e9gustation d\u2019ingr\u00e9dients\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/142b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/142b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/142b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f0388 elementor-widget elementor-widget-text-editor\" data-id=\"f3f0388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019une des erreurs les plus courantes lorsqu\u2019on imagine un nouveau m\u00e9lange consiste \u00e0 associer la qualit\u00e9 \u00e0 la quantit\u00e9 d\u2019ingr\u00e9dients.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Un blend peut contenir un nombre illimit\u00e9 d\u2019ingr\u00e9dients, mais cela ne signifie pas qu\u2019il sera meilleur parce qu\u2019il en contient davantage.<\/span><\/p><p><b>Dans une recette professionnelle, chaque composant devrait remplir une fonction<\/b><span style=\"font-weight: 400;\">. Certains construisent la saveur principale. D\u2019autres apportent de subtiles nuances. Certains apportent de la couleur et une pr\u00e9sence visuelle. D\u2019autres modifient la sensation en bouche ou aident \u00e0 relier diff\u00e9rents profils aromatiques.<\/span><\/p><p><span style=\"font-weight: 400;\">Lorsqu\u2019un ingr\u00e9dient n\u2019apporte rien de perceptible ou ne contribue pas \u00e0 l\u2019aspect recherch\u00e9, il convient de se demander pourquoi il est l\u00e0. D\u2019autant plus que cela a aussi une cons\u00e9quence commerciale, car les fruits, les fleurs, les herbes et les \u00e9pices ont des co\u00fbts, des disponibilit\u00e9s et des comportements diff\u00e9rents.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53d58a6 e-flex e-con-boxed e-con e-child\" data-id=\"53d58a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46aa1f6 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"46aa1f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310879f elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"310879f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Int\u00e9grer des \u00e9l\u00e9ments superflus peut rench\u00e9rir une recette sans augmenter sa valeur pour le consommateur.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b037a78 elementor-widget elementor-widget-text-editor\" data-id=\"b037a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si <\/span><b>nous parlons de l\u2019ar\u00f4me<\/b><span style=\"font-weight: 400;\">, il ne suffit pas qu\u2019il soit attrayant \u00e0 l\u2019ouverture de l\u2019emballage. Il doit s\u2019int\u00e9grer \u00e0 la base et aux autres ingr\u00e9dients et, surtout, <\/span><b>conserver sa personnalit\u00e9 une fois infus\u00e9<\/b><span style=\"font-weight: 400;\">. L\u2019<\/span><b>objectif est d\u2019obtenir une coh\u00e9rence <\/b><span style=\"font-weight: 400;\">entre ce que le consommateur per\u00e7oit \u00e0 sec et ce qu\u2019il retrouve ensuite dans la tasse, en \u00e9vitant des ar\u00f4mes trop intenses qui cr\u00e9eraient une attente que la saveur ne pourrait pas satisfaire.<\/span><\/p><p><b>Lorsque le produit doit \u00eatre BIO<\/b><span style=\"font-weight: 400;\">, le choix des ingr\u00e9dients et des ar\u00f4mes d\u00e9pend \u00e9galement des exigences li\u00e9es \u00e0 la certification et de la disponibilit\u00e9 de mati\u00e8res premi\u00e8res adapt\u00e9es.<\/span><\/p><p><span style=\"font-weight: 400;\">Un ingr\u00e9dient qui fonctionnerait parfaitement dans une recette conventionnelle peut ne pas \u00eatre disponible dans la qualit\u00e9, la certification ou le volume n\u00e9cessaires au projet BIO. Dans d\u2019autres cas, il faudra adapter certains \u00e9l\u00e9ments pour conserver le profil sensoriel souhait\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d83466 e-flex e-con-boxed e-con e-child\" data-id=\"4d83466\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5dd3e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"aa5dd3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6f939 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7a6f939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">L\u2019exp\u00e9rience en sourcing, formulation et production BIO permet d\u2019anticiper bon nombre de ces situations avant d\u2019aller trop loin dans une recette. Dans le cas d\u2019Alveus, ce savoir-faire s\u2019appuie actuellement sur un assortiment de plus de 800 blends BIO disponibles pour le march\u00e9 professionnel.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-972bcf3 elementor-widget elementor-widget-heading\" data-id=\"972bcf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La d\u00e9gustation, l\u00e0 o\u00f9 l\u2019id\u00e9e se confronte \u00e0 la r\u00e9alit\u00e9\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff169b elementor-widget elementor-widget-text-editor\" data-id=\"cff169b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une fois la composition d\u00e9finie, elle peut nous sembler parfaite, mais\u2026 c\u2019est la d\u00e9gustation qui d\u00e9terminera le r\u00e9sultat de l\u2019assemblage.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pendant le d\u00e9veloppement, il faut \u00e9valuer l\u2019ar\u00f4me, la saveur, le corps, la couleur, l\u2019\u00e9quilibre et la persistance. Il convient \u00e9galement d\u2019observer ce qui se passe lorsque l\u2019infusion refroidit, car le profil de certains ingr\u00e9dients change consid\u00e9rablement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 la d\u00e9gustation, il est possible que la note principale apparaisse trop tard, que la saveur cens\u00e9e marquer la finale disparaisse tr\u00e8s vite, ou m\u00eame qu\u2019il y ait une diff\u00e9rence notable entre l\u2019ar\u00f4me \u00e0 sec et une fois infus\u00e9.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Apr\u00e8s la d\u00e9gustation commence le processus d\u2019ajustement, qui peut consister \u00e0 augmenter ou r\u00e9duire des quantit\u00e9s ou des ingr\u00e9dients. Le d\u00e9veloppement d\u2019un bon blend repose en grande partie sur l\u2019essai, l\u2019observation et la patience. On formule, on pr\u00e9pare, on go\u00fbte, on corrige et on go\u00fbte \u00e0 nouveau.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2d7008 e-flex e-con-boxed e-con e-child\" data-id=\"c2d7008\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca15360 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ca15360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47a7798 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"47a7798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Chez Alveus, ce travail fait partie d\u2019un processus continu de d\u00e9veloppement dans lequel la base, les ingr\u00e9dients et les ar\u00f4mes sont ajust\u00e9s et d\u00e9gust\u00e9s jusqu\u2019\u00e0 trouver l\u2019identit\u00e9 recherch\u00e9e.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd0b52 elementor-widget elementor-widget-heading\" data-id=\"0fd0b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une recette professionnelle doit pouvoir \u00eatre reproduite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9431882 elementor-widget elementor-widget-text-editor\" data-id=\"9431882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Supposons qu\u2019un blend rencontre un grand succ\u00e8s. Les clients le go\u00fbtent, en rach\u00e8tent et, avec le temps, il devient une r\u00e9f\u00e9rence importante pour la marque. Cela exige que <\/span><b>la production suivante soit coh\u00e9rente avec la pr\u00e9c\u00e9dente<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3258bfd e-flex e-con-boxed e-con e-child\" data-id=\"3258bfd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4939836 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4939836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-affbfa1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"affbfa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Pour une entreprise de th\u00e9, la constance fait partie de l\u2019identit\u00e9 du produit. Le consommateur qui rach\u00e8te une r\u00e9f\u00e9rence donn\u00e9e s\u2019attend \u00e0 la reconna\u00eetre.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358ec8b elementor-widget elementor-widget-text-editor\" data-id=\"358ec8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">C\u2019est l\u00e0 que le travail du service achats est essentiel. Il doit trouver des mati\u00e8res premi\u00e8res similaires en termes de coupe, de saveur et d\u2019apparence. Lors de la s\u00e9lection des ingr\u00e9dients, il doit aussi s\u2019assurer de leur disponibilit\u00e9 future \u00e0 n\u2019importe quelle p\u00e9riode de l\u2019ann\u00e9e.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Le sourcing fait ainsi partie du d\u00e9veloppement produit.<\/span><\/p><p><span style=\"font-weight: 400;\">Alveus applique ce principe en s\u2019appuyant sur sa connaissance des origines, de la disponibilit\u00e9 et du comportement des mati\u00e8res premi\u00e8res, pr\u00e9cis\u00e9ment pour que les projets puissent perdurer au-del\u00e0 d\u2019une premi\u00e8re production.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a5625 elementor-widget elementor-widget-heading\" data-id=\"10a5625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Du prototype \u00e0 une production r\u00e9elle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27866b7 elementor-widget elementor-widget-image\" data-id=\"27866b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/142c.jpg\" class=\"attachment-large size-large wp-image-63245\" alt=\"\u00e9chantillon de blend personnalis\u00e9\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/142c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/142c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/142c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-764d13b elementor-widget elementor-widget-text-editor\" data-id=\"764d13b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Un petit \u00e9chantillon permet de valider l\u2019id\u00e9e<\/b><span style=\"font-weight: 400;\">, mais pour en faire un produit commercialisable, la recette doit aussi fonctionner \u00e0 plus grande \u00e9chelle. Lorsque le volume augmente, il est essentiel de maintenir un m\u00e9lange homog\u00e8ne, de respecter les param\u00e8tres d\u00e9finis pendant le d\u00e9veloppement et de garantir que le profil du blend soit pr\u00e9serv\u00e9. C\u2019est pourquoi l\u2019id\u00e9al est de commencer par une production raisonnable qui permette de tester son accueil et, si cela fonctionne, de grandir ensuite sans avoir \u00e0 repenser le produit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a3eba e-flex e-con-boxed e-con e-child\" data-id=\"75a3eba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7956825 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7956825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151b22d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"151b22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Chez Alveus, c\u2019est pr\u00e9cis\u00e9ment ainsi que nous travaillons. Les projets personnalis\u00e9s peuvent d\u00e9marrer par des productions pilotes \u00e0 partir de 8 kg, puis \u00e9voluer vers une fabrication reproductible \u00e0 l\u2019\u00e9chelle industrielle, selon les besoins de l\u2019entreprise.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa2eb6 elementor-widget elementor-widget-text-editor\" data-id=\"0aa2eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cette flexibilit\u00e9 est particuli\u00e8rement importante pour les jeunes marques. Elle permet de lancer une r\u00e9f\u00e9rence sans s\u2019engager d\u2019embl\u00e9e dans une production disproportionn\u00e9e et, en m\u00eame temps, \u00e9vite de devoir repenser tout le produit lorsque les ventes commencent \u00e0 augmenter.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25684ed elementor-widget elementor-widget-heading\" data-id=\"25684ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand un blend est pr\u00eat \u00e0 \u00eatre mis sur le march\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df90066 elementor-widget elementor-widget-text-editor\" data-id=\"df90066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un blend n\u2019est pas termin\u00e9 simplement parce qu\u2019il fonctionne bien en tasse. D\u2019autres facteurs lui donnent du sens pour l\u2019entreprise qui va le vendre\u00a0: <\/span><b>correspondre \u00e0 son public, \u00e0 son positionnement et \u00e0 sa gamme de prix, se d\u00e9marquer au sein de l\u2019assortiment et reposer sur des mati\u00e8res premi\u00e8res dont la disponibilit\u00e9 permet de maintenir la recette dans le temps<\/b><span style=\"font-weight: 400;\">. M\u00eame l\u2019aspect visuel peut avoir plus ou moins d\u2019importance selon qu\u2019il sera vendu en vrac, sur une boutique en ligne ou dans un emballage propre.<\/span><\/p><p><span style=\"font-weight: 400;\">Nous pouvons consid\u00e9rer qu\u2019<\/span><b>une recette est pr\u00eate lorsqu\u2019elle offre un profil reconnaissable et \u00e9quilibr\u00e9, r\u00e9pond \u00e0 l\u2019id\u00e9e dont elle est n\u00e9e et peut \u00eatre reproduite tout en conservant son identit\u00e9<\/b><span style=\"font-weight: 400;\">. C\u2019est \u00e0 ce moment-l\u00e0 qu\u2019une inspiration cesse d\u2019\u00eatre une simple combinaison de saveurs attrayante pour devenir un produit ayant de grandes chances d\u2019arriver sur le march\u00e9 et de se d\u00e9velopper.<\/span><\/p><p><span style=\"font-weight: 400;\">Chez Alveus, nous d\u00e9veloppons des blends personnalis\u00e9s en accompagnant chaque projet, de la premi\u00e8re id\u00e9e et de la s\u00e9lection des mati\u00e8res premi\u00e8res jusqu\u2019\u00e0 la formulation, la d\u00e9gustation, l\u2019\u00e9valuation de sa viabilit\u00e9 commerciale et la production finale. <\/span><b>Vous avez une id\u00e9e pour une nouvelle recette\u00a0? <\/b><a href=\"https:\/\/www.alveus.eu\/fr\/contact\"><b>Dites-nous<\/b><\/a><b> ce que vous avez en t\u00eate et nous travaillerons avec vous pour la transformer en une recette unique, adapt\u00e9e \u00e0 votre activit\u00e9.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment cr\u00e9er unassemblage de th\u00e9, de l\u2019id\u00e9e initiale \u00e0 une recette \u00e9quilibr\u00e9e, viable, reproductible et pr\u00eate \u00e0 grandir avec votre activit\u00e9.<\/p>\n","protected":false},"author":11,"featured_media":63235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-63296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionnel-du-the"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment cr\u00e9er un blend de th\u00e9 \u00e0 partir d\u2019une id\u00e9e | 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