{"id":26333,"date":"2026-01-05T12:35:04","date_gmt":"2026-01-05T11:35:04","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=26333"},"modified":"2026-01-05T15:46:29","modified_gmt":"2026-01-05T14:46:29","slug":"tendenze-mercato-te","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/it\/blog\/tendenze-mercato-te\/","title":{"rendered":"Tendenze di mercato del t\u00e8 per il 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26333\" class=\"elementor elementor-26333 elementor-26288\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-517a22b e-flex e-con-boxed e-con e-parent\" data-id=\"517a22b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0c9d2 elementor-widget elementor-widget-text-editor\" data-id=\"0a0c9d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vuoi conoscere le <\/span><b>tendenze del mercato del t\u00e8 per l&#8217;anno 2026<\/b><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Grazie a uno studio approfondito condotto dal nostro ufficio marketing, supportato da fonti professionali del settore e arricchito dal prezioso feedback di migliaia di clienti in tutta Europa&#8230; possiamo rivelarti cosa ha in serbo il nuovo anno per l&#8217;industria del t\u00e8.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Preparati a differenziarti dai tuoi competitors; prendi nota e assicurati di raccogliere abbondanti successi nel tuo business del t\u00e8 per tutto il 2026.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac04c1e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"ac04c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tSommario\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ac04c1e\" aria-expanded=\"true\" aria-label=\"Apri l&#039;indice dei contenuti\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ac04c1e\" aria-expanded=\"true\" aria-label=\"Chiudi l&#039;indice dei contenuti\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__ac04c1e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a965981 elementor-widget elementor-widget-heading\" data-id=\"a965981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00e8 biologici: il biologico non \u00e8 pi\u00f9 una nicchia\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e1b6e elementor-widget elementor-widget-image\" data-id=\"73e1b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_b.jpg\" class=\"attachment-large size-large wp-image-59564\" alt=\"giardino di t\u00e8 biologico\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_b.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_b-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_b-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5d244 elementor-widget elementor-widget-text-editor\" data-id=\"fa5d244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&#8217;alimentazione biologica fa ormai parte della vita quotidiana di molti consumatori: frutta, verdura, cereali&#8230; E, sempre pi\u00f9 spesso, anche il t\u00e8.<\/span><\/p><p><span style=\"font-weight: 400;\">Nel 2026, la crescita del t\u00e8 biologico continua ad essere trainata da due fattori chiave:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una maggiore consapevolezza in materia di salute e benessere.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una preoccupazione sempre pi\u00f9 presente per l&#8217;impatto ambientale di ci\u00f2 che consumiamo.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Il t\u00e8 \u00e8 percepito come qualcosa di pi\u00f9 di una bevanda calda e fa parte di uno stile di vita. In questo contesto, il marchio biologico smette di essere un dettaglio per diventare un criterio di scelta.<\/span><\/p><p><b>Perch\u00e9 rafforzare la tua gamma di t\u00e8 biologici nel 2026?<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Entra in contatto con i clienti attenti alla salute<\/b><span style=\"font-weight: 400;\">: sempre pi\u00f9 persone cercano prodotti senza pesticidi o sostanze chimiche e apprezzano un t\u00e8 pulito e trasparente.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rafforza il tuo posizionamento<\/b><span style=\"font-weight: 400;\">: un buon assortimento biologico ti differenzia e trasmette un&#8217;immagine di negozio o marchio impegnato.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rispondi a una domanda in crescita<\/b><span style=\"font-weight: 400;\">: il segmento biologico \u00e8 uno di quelli in maggiore crescita nel mercato del t\u00e8.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57d2abb e-con-full e-flex e-con e-child\" data-id=\"57d2abb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61291d9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"61291d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8f27b elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ed8f27b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Alveus offre la pi\u00f9 ampia gamma di t\u00e8 biologici in Europa. Il nostro catalogo soddisfa rigorosi standard di qualit\u00e0 e sostenibilit\u00e0.  \n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3c233 elementor-widget elementor-widget-heading\" data-id=\"ef3c233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matcha: una tendenza che si diversifica\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07777e8 elementor-widget elementor-widget-text-editor\" data-id=\"07777e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il <a href=\"https:\/\/b2b.alveus.eu\/it\/te\/matcha.html\" target=\"_blank\" rel=\"noopener\">matcha<\/a> non muore, si trasforma. Nel 2026 continueremo a vedere un grande interesse per questa categoria, ma con una chiara evoluzione: il mercato non si concentra pi\u00f9 solo sul classico matcha giapponese, ma si apre a nuove origini, nuovi formati e nuove forme di consumo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d68333 elementor-widget elementor-widget-heading\" data-id=\"7d68333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Matcha cerimoniale cinese: nuove origini, stessa esigenza\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d558a elementor-widget elementor-widget-text-editor\" data-id=\"26d558a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La domanda globale di matcha sta crescendo da tempo pi\u00f9 rapidamente di quanto la produzione giapponese possa sostenere. Di fronte a questa realt\u00e0, molti professionisti del t\u00e8 iniziano a guardare alla Cina, che non solo \u00e8 stata la culla storica del matcha, ma negli ultimi anni ha affinato i suoi processi per offrire qualit\u00e0 cerimoniali molto interessanti.<\/span><\/p><p><span style=\"font-weight: 400;\">Cosa offre il matcha cerimoniale cinese?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nuove zone di coltivazione e terroir unici<\/b><span style=\"font-weight: 400;\">, con profili aromatici propri.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qualit\u00e0 cerimoniali competitive<\/b><span style=\"font-weight: 400;\">, ideali per consumatori esigenti che cercano un matcha da preparare in modo tradizionale.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maggiore stabilit\u00e0 nell&#8217;approvvigionamento<\/b><span style=\"font-weight: 400;\">, un fattore chiave per le aziende che necessitano di continuit\u00e0.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Incorporare un buon matcha cerimoniale cinese ti permette di ampliare la tua offerta senza rinunciare alla qualit\u00e0 e di rispondere meglio a una domanda in continua crescita.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deab632 elementor-widget elementor-widget-heading\" data-id=\"deab632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Matcha aromatizzati: chai, vaniglia e miscele per latte\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e6626 elementor-widget elementor-widget-text-editor\" data-id=\"d9e6626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Parallelamente al matcha classico, cresce l&#8217;interesse per <\/span><b>i matcha aromatizzati o con altri ingredienti aggiunti<\/b><span style=\"font-weight: 400;\">, pensati soprattutto per i latte e preparazioni creative di ogni tipo.<\/span><\/p><p><span style=\"font-weight: 400;\">Tra questi spiccano in particolare:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matcha chai<\/b><span style=\"font-weight: 400;\">: miscela perfetta per i menu delle caffetterie e dei locali che propongono bevande stagionali.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matcha alla vaniglia<\/b><span style=\"font-weight: 400;\">: rotondo, goloso e molto facile da proporre ai clienti che si avvicinano per la prima volta al matcha.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Questi prodotti sono ideali per:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creare <\/span><b>ricette da inserire nel menu <\/b><span style=\"font-weight: 400;\">(latte macchiato, frapp\u00e8, bevande fredde&#8230;).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attirare un pubblico pi\u00f9 giovane che entra per la parte pi\u00f9 &#8220;instagrammabile&#8221; e facile da bere.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Differenziarsi dai locali che offrono solo matcha classico.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41f309 elementor-widget elementor-widget-heading\" data-id=\"f41f309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hojicha: il \"fratello tostato\" che arriva dal Giappone\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61fd33b elementor-widget elementor-widget-image\" data-id=\"61fd33b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_c.jpg\" class=\"attachment-large size-large wp-image-59569\" alt=\"hojicha latte\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a03ac5c elementor-widget elementor-widget-text-editor\" data-id=\"a03ac5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Non \u00e8 matcha, ma si prepara quasi allo stesso modo e proviene dallo stesso paese. <\/span><a href=\"https:\/\/b2b.alveus.eu\/it\/catalogsearch\/result\/index\/?q=Hojicha\" target=\"_blank\" rel=\"noopener\"><b>L&#8217;hojicha <\/b><\/a><span style=\"font-weight: 400;\">\u00e8 un t\u00e8 verde giapponese tostato, che viene macinato per essere utilizzato in bevande molto simili al matcha latte, ma con una personalit\u00e0 propria:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Molto meno contenuto di caffeina <\/b><span style=\"font-weight: 400;\">rispetto al matcha tradizionale.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sapore tostato, dolce e confortante<\/b><span style=\"font-weight: 400;\">, con note che ricordano la frutta secca o il caramello leggero.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un&#8217;estetica calda e diversa, che funziona molto bene sui social e nei menu.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Nel 2026 l&#8217;hojicha si sta guadagnando un posto sugli scaffali dei negozi specializzati e nei menu dei ristoranti che gi\u00e0 lavorano con il matcha e vogliono fare un passo avanti. \u00c8 un riferimento ideale per chi cerca qualcosa di nuovo, ma all&#8217;interno della famiglia dei t\u00e8 giapponesi di qualit\u00e0.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-799e0a4 elementor-widget elementor-widget-heading\" data-id=\"799e0a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Opzioni senza caffeina: piacere, benessere e versatilit\u00e0\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a56664 elementor-widget elementor-widget-text-editor\" data-id=\"0a56664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sempre pi\u00f9 consumatori prestano attenzione alla caffeina che assumono durante la giornata: dormono peggio, vivono stressati e cercano momenti di conforto e relax. Ci\u00f2 si traduce in una crescente domanda di <\/span><b>alternative senza caffeina o con un minore effetto stimolante<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c181d elementor-widget elementor-widget-heading\" data-id=\"b0c181d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rooibos: il jolly per tutti i gusti\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b685f elementor-widget elementor-widget-text-editor\" data-id=\"45b685f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il <\/span><b><a href=\"https:\/\/b2b.alveus.eu\/it\/te\/rooibos-honeybush.html\" target=\"_blank\" rel=\"noopener\">Rooibos<\/a> <\/b><span style=\"font-weight: 400;\">continua a consolidarsi come la star senza caffeina nei negozi di t\u00e8:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pu\u00f2 essere consumato in qualsiasi momento della giornata.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Per tutti i pubblici: \u00e8 consumato dai bambini alle persone sensibili alla caffeina.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c8 disponibile in una vasta gamma di sapori: fruttati, dolci, speziati&#8230;<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ae90bf e-con-full e-flex e-con e-child\" data-id=\"0ae90bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d13a9a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9d13a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; 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Essendo naturalmente prive di caffeina, consentono di creare un&#8217;esperienza simile a quella di una bibita&#8230; ma con un&#8217;altra immagine e un altro messaggio.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Calde<\/b><span style=\"font-weight: 400;\">, per confortare e riscaldare il corpo nei mesi freddi.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Con ghiaccio<\/b><span style=\"font-weight: 400;\">, come alternativa alle bevande zuccherate, molto facili da offrire nel settore della ristorazione.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Uno dei gusti che caratterizzer\u00e0 quest&#8217;anno \u00e8 la <\/span><b>mela cotta<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">una chiara tendenza all&#8217;inizio dell&#8217;anno, associata all&#8217;inverno e ai sapori della pasticceria.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prevediamo che, con l&#8217;arrivo dell&#8217;autunno, torner\u00e0 ad essere uno dei gusti pi\u00f9 richiesti, grazie alla domanda in questa stagione.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a636b48 elementor-widget elementor-widget-shortcode\" data-id=\"a636b48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51141\" class=\"elementor elementor-51141 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ricevi 10 campioni gratuiti<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Esclusivamente per i professionisti del t\u00e8<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">RICHIEDERE CATALOGO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51123\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d15aad4 elementor-widget elementor-widget-heading\" data-id=\"d15aad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">T\u00e8 decaffeinati: gusto classico, riposo assicurato\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10558c2 elementor-widget elementor-widget-text-editor\" data-id=\"10558c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il consumatore che ama il t\u00e8 ma desidera ridurre il consumo di caffeina apprezza la possibilit\u00e0 di scegliere tra varianti che riproducono <\/span><b>i suoi t\u00e8 preferiti<\/b><span style=\"font-weight: 400;\">, ma con un impatto minore sul riposo.<\/span><\/p><p><span style=\"font-weight: 400;\">Per questo motivo, nel 2026 si prevede un aumento del consumo di t\u00e8 decaffeinati, che curiosamente molti bevitori di t\u00e8 ancora non conoscono. Spiccheranno i t\u00e8 neri, ideali da bere con il latte, e il t\u00e8 verde decaffeinato. Stesso gusto, zero caffeina.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82eff1a e-con-full e-flex e-con e-child\" data-id=\"82eff1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-610f6bb elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"610f6bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64bee70 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"64bee70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Avere una gamma piccola ma ben selezionata di t\u00e8 decaffeinati vi permetter\u00e0 di raggiungere nuovi clienti e di fidelizzare quelli che, per motivi di salute o di altro tipo, devono smettere di assumere caffeina. <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489cd0a elementor-widget elementor-widget-heading\" data-id=\"489cd0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Golden Latte: la bevanda dorata che sta guadagnando terreno\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e46dcc elementor-widget elementor-widget-text-editor\" data-id=\"9e46dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sebbene si tratti di una ricetta gi\u00e0 consolidata, il <\/span><b>golden latte <\/b><span style=\"font-weight: 400;\">sta vivendo un momento particolarmente favorevole. In un contesto in cui la cura di s\u00e9 \u00e8 pi\u00f9 presente che mai, e con la spinta di bevande come il matcha e altre opzioni &#8220;salutari&#8221;, questa miscela a base di curcuma inizia ad apparire pi\u00f9 frequentemente sui social network e nei locali alla moda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9398ad2 elementor-widget elementor-widget-image\" data-id=\"9398ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_d.jpg\" class=\"attachment-large size-large wp-image-59574\" alt=\"golden latte\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/106_d.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_d-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/106_d-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbfc200 elementor-widget elementor-widget-heading\" data-id=\"dbfc200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Altre tendenze che caratterizzeranno il mercato del t\u00e8 nel 2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8fc1e elementor-widget elementor-widget-heading\" data-id=\"6b8fc1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">T\u00e8 funzionali: il benessere si infila nella tazza\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad2f48 elementor-widget elementor-widget-text-editor\" data-id=\"9ad2f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Stress, digestione difficile, difficolt\u00e0 a dormire&#8230; Lo stile di vita attuale porta molti consumatori a cercare <\/span><b>piccoli gesti quotidiani <\/b><span style=\"font-weight: 400;\">che li aiutino a sentirsi meglio. E il t\u00e8 diventa uno di questi gesti.<\/span><\/p><p><span style=\"font-weight: 400;\">I <\/span><b>t\u00e8 funzionali <\/b><span style=\"font-weight: 400;\">continueranno a guadagnare terreno nel 2026: miscele pensate per momenti specifici della giornata o esigenze specifiche (rilassamento, digestione, vitalit\u00e0&#8230;).<\/span><\/p><p><span style=\"font-weight: 400;\">Per un&#8217;azienda professionale, ci\u00f2 si traduce in:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raggruppare e comunicare meglio quei riferimenti che sono associati a una funzione specifica.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creare piccole gamme tematiche (mattina, pomeriggio, sera, benessere quotidiano&#8230;).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accompagnare il cliente spiegandogli il ruolo del t\u00e8 all&#8217;interno di uno stile di vita pi\u00f9 equilibrato.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d456d0 elementor-widget elementor-widget-heading\" data-id=\"1d456d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un consumatore pi\u00f9 giovane e curioso\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6838949 elementor-widget elementor-widget-text-editor\" data-id=\"6838949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il profilo del bevitore di t\u00e8 sta cambiando. Anche se il cliente tradizionale \u00e8 ancora presente, sempre pi\u00f9 giovani entrano nel mondo del t\u00e8, spesso grazie al matcha che, come altre bevande salutari, \u00e8 protagonista sui social media.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Questo nuovo consumatore:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c8 <\/span><b>curioso e poco fedele a un unico gusto<\/b><span style=\"font-weight: 400;\">: vuole provare cose nuove.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apprezza sia il prodotto che l&#8217;<\/span><b>esperienza<\/b><span style=\"font-weight: 400;\">: presentazione, storia, estetica&#8230;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si muove con disinvoltura nell&#8217;ambiente digitale e condivide ci\u00f2 che lo sorprende.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Per la tua attivit\u00e0, questo apre le porte a:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introdurre referenze diverse ogni stagione.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lavorare su gamme che combinano <\/span><b>origini classiche <\/b><span style=\"font-weight: 400;\">con proposte pi\u00f9 audaci (matcha con aromi, hojicha, infusi tipo &#8220;dessert&#8221;, ecc.).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prestare molta attenzione alla comunicazione: foto, testi, nomi delle miscele, cartellonistica&#8230;<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ora \u00e8 il momento di trasformare queste tendenze in decisioni strategiche e portare la tua attivit\u00e0 nel settore del t\u00e8 un passo avanti nel 2026.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Scopri le chiavi del successo del tuo business del t\u00e8 nel 2026. Conosci le tendenze irrinunciabili per pianificare con esito positivo l&#8217;anno prossimo.<\/p>\n","protected":false},"author":11,"featured_media":59559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-26333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionisti-del-te"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tendenze di mercato del t\u00e8 per il 2026 | Alveus<\/title>\n<meta name=\"description\" content=\"Scopri le chiavi del successo del tuo business del t\u00e8 nel 2026: le tendenze per pianificare con esito positivo l&#039;anno prossimo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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