{"id":55943,"date":"2025-09-30T15:55:13","date_gmt":"2025-09-30T14:55:13","guid":{"rendered":"https:\/\/www.alveus.eu\/?p=55943"},"modified":"2025-09-30T15:54:58","modified_gmt":"2025-09-30T14:54:58","slug":"yerba-mate","status":"publish","type":"post","link":"https:\/\/www.alveus.eu\/it\/blog\/yerba-mate\/","title":{"rendered":"Guida alla yerba mate per le attivit\u00e0 di t\u00e8"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55943\" class=\"elementor elementor-55943 elementor-55897\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec48546 e-con-full e-flex e-con e-parent\" data-id=\"ec48546\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5629397 elementor-widget elementor-widget-text-editor\" data-id=\"5629397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La yerba mate ha smesso di essere un prodotto &#8220;esotico&#8221; per diventare una categoria con vendite stabili tutto l&#8217;anno, con una forte spinta in estate grazie alle preparazioni fredde, e con una base fedele di consumatori per il resto dei mesi.<\/span><\/p><p><span style=\"font-weight: 400;\">Se gestisci un negozio di t\u00e8, un negozio online o un&#8217;attivit\u00e0 nel settore Horeca, includere il mate nel tuo assortimento ti permette di aumentare lo scontrino medio, attirare pubblici che cercano energia sostenuta e aprire la porta a nuovi modi di bere infusi.<\/span><\/p><p><span style=\"font-weight: 400;\">In questa guida sintetizziamo l&#8217;essenziale: origine, processo, qualit\u00e0, preparazione e opportunit\u00e0 di business. Tutto ci\u00f2 di cui hai bisogno per offrire yerba mate ai tuoi clienti con la sicurezza di una conoscenza solida.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81850a7 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"81850a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.elementor-grid .elementor-heading-title&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tSommario\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__81850a7\" aria-expanded=\"true\" aria-label=\"Apri l&#039;indice dei contenuti\"><i aria-hidden=\"true\" class=\"alveus alveus-arrow\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__81850a7\" aria-expanded=\"true\" aria-label=\"Chiudi l&#039;indice dei contenuti\"><i aria-hidden=\"true\" class=\"alveus alveus-close\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__81850a7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb460f elementor-widget elementor-widget-heading\" data-id=\"aeb460f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cos'\u00e8 la yerba mate?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deddede elementor-widget elementor-widget-text-editor\" data-id=\"deddede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La yerba mate proviene da <\/span><i><span style=\"font-weight: 400;\">Ilex paraguariensis<\/span><\/i><span style=\"font-weight: 400;\">, un albero sempreverde nativo del bacino del R\u00edo de la Plata.<\/span><\/p><p><span style=\"font-weight: 400;\">Il suo consumo \u00e8 profondamente radicato in Argentina, Paraguay, Uruguay e nel sud del Brasile, anche se il suo pubblico si \u00e8 globalizzato nell&#8217;ultimo decennio.<\/span><\/p><p><span style=\"font-weight: 400;\">Le foglie secche e macinate (con maggiore o minore presenza di stelo) vengono tradizionalmente infuse in un recipiente chiamato &#8220;mate&#8221; e bevute con una bombilla. La stessa materia prima, con macinature e tagli specifici, d\u00e0 luogo anche al <\/span><i><span style=\"font-weight: 400;\">terer\u00e9<\/span><\/i><span style=\"font-weight: 400;\"> (infusione fredda).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41e3ce9 e-flex e-con-boxed e-con e-child\" data-id=\"41e3ce9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05d6455 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"05d6455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; 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Nel Cono Sud, &#8220;cebar&#8221; e condividere il mate articola riunioni familiari e pause di lavoro. Questa componente relazionale spiega la sua fedelt\u00e0 di consumo e la sua resistenza alle mode passeggere.<\/span><\/p><p><span style=\"font-weight: 400;\">Per il canale professionale, capire il protocollo, come &#8220;cebar&#8221; senza muovere la bombilla, mantenere una &#8220;montagnola&#8221; di yerba secca, aggiungere l&#8217;acqua al punto giusto&#8230; aiuter\u00e0 a creare uno storytelling che vende di pi\u00f9 e, soprattutto, a migliorare l&#8217;esperienza dei tuoi clienti.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e50bca elementor-widget elementor-widget-heading\" data-id=\"3e50bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Botanica e principi attivi del mate\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7faf32 elementor-widget elementor-widget-text-editor\" data-id=\"f7faf32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La yerba apporta <\/span><b>caffeina<\/b><span style=\"font-weight: 400;\"> (chiamata anche &#8220;mateina&#8221; nel linguaggio popolare), <\/span><b>teobromina e teofillina, oltre a polifenoli<\/b><span style=\"font-weight: 400;\"> con attivit\u00e0 antiossidante.<\/span><\/p><p><span style=\"font-weight: 400;\">A livello di percezione del consumatore, \u00e8 associata a un &#8220;risveglio&#8221; chiaro ma meno nervoso rispetto ad altre bevande energetiche, e a un profilo digestivo gradevole in miscele con erbe.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e691b0b e-flex e-con-boxed e-con e-child\" data-id=\"e691b0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-873f0d4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"873f0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1987838 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1987838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Per una prescrizione responsabile in negozio o nel settore Horeca, \u00e8 opportuno ricordare che la sensibilit\u00e0 alla caffeina \u00e8 individuale e che la preparazione (quantit\u00e0 e temperatura) modula i suoi effetti.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1844fed elementor-widget elementor-widget-heading\" data-id=\"1844fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dall'albero alla tazza: processo di elaborazione\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981c80e elementor-widget elementor-widget-text-editor\" data-id=\"981c80e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Di seguito ti spieghiamo il processo che subiscono le foglie dell&#8217;albero del mate fino a quando non si trasformano in bevanda. Queste informazioni ti saranno utili per valutare le qualit\u00e0 e rispondere ai dubbi della tua clientela:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Raccolta e &#8220;sapecado&#8221;<\/b><span style=\"font-weight: 400;\">: Le foglie appena tagliate vengono sottoposte a un breve shock termico (&#8220;sapecado&#8221;) per inattivare gli enzimi ed evitare ossidazioni indesiderate.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Essiccazione<\/b><span style=\"font-weight: 400;\">: Pu\u00f2 essere effettuata con sistemi &#8220;barbacu\u00e1&#8221; (calore indiretto) o tunnel pi\u00f9 moderni. L&#8217;obiettivo \u00e8 abbassare l&#8217;umidit\u00e0 in modo controllato, preservando i composti volatili.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#8220;Canchado&#8221; e macinazione<\/b><span style=\"font-weight: 400;\">: La foglia secca viene tagliata (&#8220;canchado&#8221;) e, a seconda della destinazione (Argentina, Brasile, Uruguay, Paraguay), viene regolata la granulometria finale: foglia, stelo e polvere in proporzioni diverse.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stagionatura<\/b><span style=\"font-weight: 400;\">: La yerba riposa da mesi a pi\u00f9 di un anno, in sacchi o sfusa, per stabilizzare i sapori e ridurre l&#8217;astringenza. Il tempo e le condizioni di stagionatura sono decisivi per il profilo organolettico.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfecaea elementor-widget elementor-widget-image\" data-id=\"dfecaea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_c.jpg\" class=\"attachment-large size-large wp-image-55912\" alt=\"piantagione di mate\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_c.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_c-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_c-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d51f38a elementor-widget elementor-widget-heading\" data-id=\"d51f38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stili, taglio e qualit\u00e0 della yerba mate\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb779e elementor-widget elementor-widget-text-editor\" data-id=\"beb779e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La classificazione commerciale tiene conto del taglio, della presenza di stelo, della macinatura e del profilo sensoriale:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Con stelo (stile argentino)<\/b><span style=\"font-weight: 400;\">: Equilibrio tra foglia, stelo e una percentuale di polvere. Sapore rotondo, astringenza moderata e grande versatilit\u00e0 per i consumatori che si avvicinano.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Senza stelo (stile uruguaiano)<\/b><span style=\"font-weight: 400;\">: Foglia pi\u00f9 fine e alto contenuto di polvere, infusioni intense, amare e persistenti; ideali per gli abituati.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stile paraguaiano<\/b><span style=\"font-weight: 400;\">: Molto adatto per il <\/span><i><span style=\"font-weight: 400;\">terer\u00e9<\/span><\/i><span style=\"font-weight: 400;\"> per la sua macinatura e il suo profilo vigoroso; resiste al ghiaccio e agli aromatici.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stile brasiliano (&#8220;chimarr\u00e3o&#8221;)<\/b><span style=\"font-weight: 400;\">: Macinatura molto fine e colore verde intenso per la breve ossidazione; visivamente diverso e con tecnica di &#8220;cebado&#8221; propria.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bio vs. convenzionale<\/b><span style=\"font-weight: 400;\">: La certificazione Bio attesta pratiche agricole specifiche e di solito \u00e8 associata a profili puliti, molto apprezzati dal pubblico europeo.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ed2a60 e-flex e-con-boxed e-con e-child\" data-id=\"1ed2a60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8fa86 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bd8fa86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32ab0c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c32ab0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Come leggere una scheda tecnica (utile per gli acquisti B2B): verifica origine, tempo di stagionatura, percentuale di foglia\/stelo\/polvere, tipo di essiccazione e data di macinazione. Tutti questi dati spiegano perch\u00e9 due mate \"con stelo\" possono avere un sapore cos\u00ec diverso.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ad9e2 elementor-widget elementor-widget-heading\" data-id=\"35ad9e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come preparare il mate in modo tradizionale\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcfec52 elementor-widget elementor-widget-image\" data-id=\"bcfec52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_d.jpg\" class=\"attachment-large size-large wp-image-55917\" alt=\"preparazione del mate\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/093_d.jpg 900w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_d-300x200.jpg 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/093_d-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7f726 elementor-widget elementor-widget-text-editor\" data-id=\"2d7f726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Standardizzare la preparazione \u00e8 ci\u00f2 che trasforma i degustatori in clienti fedeli. Linee guida di base per prepararlo correttamente:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acqua<\/b><span style=\"font-weight: 400;\">: 70-80 \u00b0C per mate caldo; Attenzione! se l&#8217;acqua &#8220;bolle&#8221;, aumentano l&#8217;amarezza e l&#8217;astringenza.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dosaggio<\/b><span style=\"font-weight: 400;\">: Riempi 2\/3 del mate con yerba, copri con la mano, capovolgi e agita delicatamente per distribuire la polvere. Torna in posizione verticale e forma una pendenza (la &#8220;montagnola&#8221;).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Umidificazione<\/b><span style=\"font-weight: 400;\">: Versa un po&#8217; d&#8217;acqua tiepida alla base della pendenza e lascia che si gonfi.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bombilla<\/b><span style=\"font-weight: 400;\">: Inserisci nella parte umida senza &#8220;mescolare&#8221;.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>&#8220;Cebado&#8221;<\/b><span style=\"font-weight: 400;\">: Aggiungi l&#8217;acqua calda nello stesso punto, a brevi getti, senza bagnare tutta la superficie. Mantieni la zona asciutta per prolungare la vita dell&#8217;infusione.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rotazione<\/b><span style=\"font-weight: 400;\">: Nel servizio, rende diverse infusioni; quando perde corpo, riumidisci le zone secche o rinnova la yerba.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1831b38 e-flex e-con-boxed e-con e-child\" data-id=\"1831b38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3624753 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3624753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 192 192\"><defs><style> .cls-1 { fill: none; } .cls-2 { fill: #1d1d1b; } <\/style><\/defs><g id=\"medida\"><g><rect class=\"cls-1\" width=\"192\" height=\"192\"><\/rect><g><path class=\"cls-2\" d=\"M50.98,81.76h-15.81c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h15.81c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M64.9,53.79c1.37-1.37,1.37-3.58,0-4.95l-10.12-10.12c-1.37-1.37-3.58-1.37-4.95,0-1.37,1.37-1.37,3.58,0,4.95l10.12,10.12c.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03Z\"><\/path><path class=\"cls-2\" d=\"M145.27,38.72c-1.37-1.37-3.58-1.37-4.95,0l-10.12,10.12c-1.37,1.37-1.37,3.58,0,4.95,.68,.68,1.58,1.03,2.47,1.03s1.79-.34,2.47-1.03l10.12-10.12c1.37-1.37,1.37-3.58,0-4.95Z\"><\/path><path class=\"cls-2\" d=\"M97.75,42c1.93,0,3.5-1.57,3.5-3.5v-14.15c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5v14.15c0,1.93,1.57,3.5,3.5,3.5Z\"><\/path><path class=\"cls-2\" d=\"M156.83,81.76h-14.03c-1.93,0-3.5,1.57-3.5,3.5s1.57,3.5,3.5,3.5h14.03c1.93,0,3.5-1.57,3.5-3.5s-1.57-3.5-3.5-3.5Z\"><\/path><path class=\"cls-2\" d=\"M97.75,48.42c-19.84,0-35.98,16.14-35.98,35.98,0,5.06,.99,9.78,3.03,14.44,.96,2.2,2.35,4.65,3.82,7.25,2.14,3.78,4.57,8.07,5.66,11.69,5.01,16.67,2.59,32.29,2.56,32.45l-.05,.56c0,11.22,9.13,20.36,20.36,20.36s20.36-9.13,20.36-20.36l-.04-.56c-.01-.09-.83-5.44-.21-13.48,.08-.29,.13-.58,.13-.89,0-.1-.02-.19-.03-.29,.48-5.16,1.55-11.3,3.76-17.81,1.37-4.04,4.12-8.95,6.55-13.28,1.09-1.95,2.12-3.79,2.96-5.44,2.75-5.36,3.12-10.41,3.12-14.64,0-19.84-16.14-35.98-35.98-35.98Zm12.3,90.94c-.16,4.07,0,7.32,.19,9.41h-26.18c.21-2.1,.44-5.36,.39-9.41h25.6Zm-12.91,24.79c-5.6,0-10.4-3.48-12.38-8.38h24.76c-1.98,4.9-6.78,8.38-12.38,8.38Zm27.24-68.3c-.79,1.54-1.79,3.32-2.84,5.21-2.57,4.6-5.49,9.8-7.07,14.45-2.06,6.07-3.23,11.82-3.85,16.86h-9.68c.34-.54,.54-1.17,.54-1.86v-19.97c5.79-1.55,10.07-6.82,10.07-13.1,0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,3.62-2.95,6.57-6.57,6.57s-6.57-2.95-6.57-6.57c0-1.93-1.57-3.5-3.5-3.5s-3.5,1.57-3.5,3.5c0,6.27,4.28,11.55,10.07,13.1v19.97c0,.68,.2,1.32,.54,1.86h-10.93c-.44-5.05-1.37-10.74-3.14-16.6-1.31-4.37-3.95-9.02-6.27-13.12-1.38-2.44-2.68-4.74-3.5-6.6-1.64-3.76-2.44-7.56-2.44-11.64,0-15.98,13-28.98,28.98-28.98s28.98,13,28.98,28.98c0,4.87-.68,8.19-2.35,11.45Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99e09e elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d99e09e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Puoi anche preparare il mate come un'infusione tipo t\u00e8. Per questo ti consigliamo di aggiungere circa 15 grammi per litro, con acqua a 100 gradi e lasciarlo in infusione tra 5 e 10 minuti.\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a8179 elementor-widget elementor-widget-heading\" data-id=\"a4a8179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Terer\u00e9 (freddo)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5815d4b elementor-widget elementor-widget-text-editor\" data-id=\"5815d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Riempi il recipiente con ghiaccio, aggiungi yerba e versa acqua ben fredda o limonata leggera; ammette erbe fresche (menta, cedrina) e agrumi. Nel settore Horeca si serve in bicchieri alti e caraffe da condividere.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2f5e1 elementor-widget elementor-widget-heading\" data-id=\"7f2f5e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Igiene degli accessori\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb7adb elementor-widget elementor-widget-text-editor\" data-id=\"ffb7adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le zucche naturali necessitano di stagionatura e asciugatura completa dopo l&#8217;uso; i mate in vetro, acciaio o ceramica semplificano la pulizia in bar e caffetterie ad alta rotazione. Le bombillas in acciaio con filtro smontabile velocizzano il lavaggio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fee3d9 elementor-widget elementor-widget-shortcode\" data-id=\"3fee3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"51141\" class=\"elementor elementor-51141 elementor-51052 elementor-51052\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3039963 e-con-full e-flex e-con e-parent\" data-id=\"3039963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4351092 e-con-full e-flex e-con e-child\" data-id=\"4351092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2090423 elementor-widget elementor-widget-heading\" data-id=\"2090423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ricevi 10 campioni gratuiti<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4106c elementor-widget elementor-widget-heading\" data-id=\"1b4106c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Esclusivamente per i professionisti del t\u00e8<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6cc423 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c6cc423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#request-catalogue\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">RICHIEDERE CATALOGO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92c569c e-con-full e-flex e-con e-child\" data-id=\"92c569c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c5156 elementor-widget elementor-widget-image\" data-id=\"82c5156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"343\" src=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png\" class=\"attachment-large size-large wp-image-51123\" alt=\"\" srcset=\"https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues.png 863w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-300x119.png 300w, https:\/\/www.alveus.eu\/wp-content\/uploads\/cta-catalogues-768x305.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e5ce3 elementor-widget elementor-widget-heading\" data-id=\"98e5ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conservazione e confezionamento del mate\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d9117 elementor-widget elementor-widget-text-editor\" data-id=\"c1d9117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La yerba \u00e8 igroscopica: assorbe umidit\u00e0 e aromi. Semplici regole per garantire la freschezza:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Imballaggi<\/b><span style=\"font-weight: 400;\">: Sacchetti trilaminati con chiusura a zip per il frazionamento; contenitori ermetici per il punto vendita sfuso.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Luce e calore<\/b><span style=\"font-weight: 400;\">: Riduci al minimo. Evita espositori in pieno sole.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>FIFO (&#8220;First In, First Out&#8221;)<\/b><span style=\"font-weight: 400;\">: Gestisci per lotto e data.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informazioni al cliente<\/b><span style=\"font-weight: 400;\">: Orienta sul consumo preferibile e sulle condizioni di conservazione a casa.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">La nostra catena di fornitura \u00e8 pensata per mantenere la freschezza e rispondere rapidamente ai riassortimenti, con ampie scorte e consegne agili in Europa, il che riduce rotture e protegge i margini.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa6471 elementor-widget elementor-widget-heading\" data-id=\"9aa6471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Domande frequenti sul mate e come rispondere.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d8b64 elementor-widget elementor-widget-text-editor\" data-id=\"12d8b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Contiene pi\u00f9 caffeina del t\u00e8?<\/b><\/p><p><span style=\"font-weight: 400;\">Dipende dal dosaggio e dal modo di consumo continuato. In termini pratici, per la maggior parte, offre un \u201crisveglio\u201d sostenuto e stabile.<\/span><\/p><p><b>Come evitare l&#8217;amaro?<\/b><\/p><p><span style=\"font-weight: 400;\">Controllare la temperatura (70\u201380 \u00b0C), inumidire prima una piccola zona e versare l&#8217;acqua sempre nello stesso punto.<\/span><\/p><p><b>Si pu\u00f2 bere freddo?<\/b><\/p><p><span style=\"font-weight: 400;\">S\u00ec: <\/span><i><span style=\"font-weight: 400;\">terer\u00e9<\/span><\/i><span style=\"font-weight: 400;\"> con ghiaccio, agrumi ed erbe; anche in macerazioni di 6\u20138 h a freddo per basi di cocktail analcolici.<\/span><\/p><p><b>Come si pulisce la bombilla?<\/b><\/p><p><span style=\"font-weight: 400;\">Acqua calda e spazzola; se \u00e8 smontabile, meglio. Evitare detergenti profumati che impregnano metallo o zucca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f7440 elementor-widget elementor-widget-heading\" data-id=\"26f7440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 acquistare mate all'ingrosso per la tua attivit\u00e0 di t\u00e8\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc188f elementor-widget elementor-widget-text-editor\" data-id=\"bcc188f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il mate non \u00e8 pi\u00f9 &#8220;di nicchia&#8221;: il suo rituale, la sua versatilit\u00e0 (calda e fredda) e la sua narrativa culturale si adattano al retail specializzato e alle carte delle bevande con personalit\u00e0.<\/span><\/p><p><span style=\"font-weight: 400;\">Con un assortimento ben scelto, accessori adeguati e una comunicazione chiara, la categoria aggiunge valore e fidelizza.<\/span><\/p><p><span style=\"font-weight: 400;\">In Alveus disponiamo di <\/span><a href=\"https:\/\/b2b.alveus.eu\/it\/mate-verde-bio-ref-82583.html\" target=\"_blank\" rel=\"noopener\"><b>mate senza stelo di altissima qualit\u00e0<\/b><\/a><span style=\"font-weight: 400;\">, in qualit\u00e0 Bio e convenzionale. Inoltre puoi trovare un&#8217;ampia <\/span><a href=\"https:\/\/b2b.alveus.eu\/it\/te.html?nxt_ingredients_filter=257\" target=\"_blank\" rel=\"noopener\"><b>variet\u00e0 di miscele con mate<\/b><\/a><span style=\"font-weight: 400;\"> come ingrediente. Senza dubbio\u2026 \u00e8 uno dei nostri ingredienti preferiti!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tutto quello che devi sapere per vendere o servire mate nella tua attivit\u00e0 di t\u00e8.<\/p>\n","protected":false},"author":11,"featured_media":55902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[182],"tags":[],"class_list":["post-55943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erbe-e-spezie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guida alla yerba mate per le attivit\u00e0 di t\u00e8 | Alveus<\/title>\n<meta name=\"description\" content=\"Tutto sulla yerba mate per negozi e settore 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