Juridische informatie

Cookie Policy

1. Cookies

Our website uses cookies. Cookies are small text files which are saved in a user’s Internet browser or by the user’s Internet browser on their computer. A cookie may be saved on the user’s operating system when he or she visits a website. This cookie contains a distinctive string of characters which allows the user’s Internet browser to be clearly identified when the website is visited again.

Cookies are stored on your computer. You, therefore, have full control over the use of cookies. By choosing corresponding technical settings in your Internet browser, you can be notified before the cookies are set and you can decide on a one-on-one basis whether to accept them, as well as prevent the cookies from being stored and the data they contain from being transmitted. Cookies which have already been saved may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this website.

Using the links below, you can find out how to manage cookies (or deactiate them, among other things) in the most popular Internet browsers:

Chrome:
https://support.google.com/accounts/answer/61416?hl=en

Internet Explorer:
https://support.microsoft.com/en-gb/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d

Mozilla Firefox:
https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

Safari:
https://support.apple.com/en-gb/guide/safari/sfri11471/mac

Strictly necessary cookies

Insofar as no other information is provided in the Privacy Policy below, we use only these strictly necessary cookies to make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after you switch to a new webpage and to offer you services. Some functions of our website cannot be offered without cookies. This requires the browser to be recognised again after you visit a new webpage.

The use of cookies or comparable technologies is carried out pursuant to point (1) of Article 15(3) of the German Telemedia Act (Telemediengesetz, TMG). The processing is carried out pursuant to point (f) of Article 6(1) GDPR by reason of our overriding legitimate interest to ensure the proper operation of our website as well as a user-friendly and effective design of our range of services. You have the right to object at any time to the processing of your personal data pursuant to point (f) of Article 6(1) GDPR on grounds relating to your specific situation.

Use of Cookiebot

Our website uses the consent management tool Cookiebot offered by Cybot A/S (Havnegade 39, 1058 Copenhagen, Denmark; hereinafter referred to as “Cookiebot”).

The tool enables you to give consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right of withdrawal of a consent that was already given. The purpose of data processing is to obtain and document the required consent for data processing and, in doing so, comply with legal obligations. Cookies can be used for this purpose. The following information, among other, may be collected and transmitted to Cookiebot: anonymised IP address, date and time of consent, URL from which consent was sent, anonymous random encrypted key, consent status.

This data shall not be transmitted to other third parties.

The data processing is carried out to fulfil a legal obligation pursuant to point (c) of Article 6(1) GDPR.

Additional information on data protection is available at Cookiebot at:
https://www.cookiebot.com/en/privacy-policy/

2. Analysis of advertising tracking

Use of Google Analytics

Our website uses the web analysis service Google Analytics from Google offered by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter referred to as “Google”).

The processing of data serves to analyse this website and its visitors as well as marketing and advertising purposes. Google will use this information on behalf of the operator of this website to analyse the way you use the website, compile reports on website activity and provide additional services relating to website activity and Internet usage to the website operator. The following information, among other, can be collected: IP address, date and time of access to the website, click path, information on the Internet browser and the device you are using, the pages visited, referrer URL (the website through which you accessed our website), location data and purchasing activities. The IP address transmitted from your Internet browser as part of the Google Analytics services is not associated with any other data held by Google.

Google Analytics uses technologies such as cookies, web storage in the Internet browser and tracking pixels to analyse the way you use the website. The information generated on the way you use the this website is usually transferred to a Google server in the United States and stored there.The EU Commission has not adopted an adequacy decision for data transfers to the United States.

The data transfer takes place, among other things, according to standard contractual clauses as appropriate safeguards for the protection of personal data.

These are available at:

https://policies.google.com/privacy/frameworks

https://business.safety.google/adsprocessorterms/

Both Google and US government agencies have access to your data. Your data may be linked by Google to other data, such as your search history, your personal accounts, your usage data from other devices and any other data Google may have stored on you.

IP anonymisation is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the agreement on the European Economic Area. The full IP address will be transmitted to a Google server in the United States and shortened there only in exceptional cases.

The use of cookies or comparable technologies is carried out with your consent pursuant to point (1) of Article 25(1) of the Telecommunications and Telemedia Data Protection Act (Telekommunikation-Telemedien-Datenschutzgesetz, TTDSG) in conjunction with point (a) of Article 6(1) GDPR. The processing of your personal data is carried out pursuant to point (a) of Article 6 (1) GDPR with your consent. You can withdraw your consent at any time by contacting us and without affecting the legality of the processing carried out on the basis of your consent up to the withdrawal.

More information on the terms of service and data protection are available at:

https://marketingplatform.google.com/about/analytics/terms/us/

https://policies.google.com/?hl=en

https://policies.google.com/technologies/cookies?hl=en

3. Use of Hotjar

We use the analytics tool offered by Hotjar Ltd. (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ1000, Malta; hereinafter referred to as “Hotjar”).

The data processing serves to implement a demand-oriented design, and optimise and analyse our website. The tool randomly records the movements of page visitors on the website. This creates a log of the mouse movements, scrolling behaviour, dwell time and clicks on the website (heat map).

Hotjar uses cookies, among other services, for this purpose. The following information, among other, can be collected: IP address (anonymised), information about the device you are using (screen size, device, unique device identifier), information about the browser you are using, location data (country only), preferred language for viewing the website and operating system.

Detailed information on the cookies used, their function and the retention period are available at:
https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies

User profiles associated to this data with a pseudonym. The data is not used to personally identify the visitor to the website and is not merged with personal data associated to the pseudonym. Hotjar is prohibited by contract from selling the collected data to any other third party.

Your data may be transferred to the United States. The EU Commission has not adopted an adequacy decision for data transfers to the United States. The data transfer relies on appropriate protection measures, among other arrangements. Hotjar will provide you with additional information on the measures it takes upon request.

The use of cookies or comparable technologies is carried out with your consent pursuant to point (1) of Article 15(3) of the Telemedia Act in conjunction with point (a) of Article 6(1) GDPR. The processing of your personal data is carried out pursuant to point (a) of Article 6 (1) GDPR with your consent. You can withdraw your consent at any time by contacting us and without affecting the legality of the processing carried out on the basis of your consent up to the withdrawal.

Additional information on data protection when using Hotjar is available at:
https://www.hotjar.com/legal/policies/privacy#enduserenglish

Use of Google Ads conversion tracking

Our website uses the online marketing program offered by Google Ads, including conversion tracking (evaluation of user actions). Google conversion tracking is an analytical service operated by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter referred to as “Google”).

If you click on Google’s advertisements, a cookie for conversion tracking is placed on your computer. These cookies have limited validity, do not contain any personal data and therefore cannot be used for personal identification. If you visit certain webpages on our website and the cookie has not yet expired, we and Google can recognise that you have clicked on the advertisement and were redirected to this page. Every Google Ads customer receives a different cookie. As a result, it is not possible to track cookies relating to the websites of Google Ads customers.

The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked on our advertisements and were forwarded to a page equipped with a conversion tracking tag. However, we do not receive any information that could be used to personally identify users. Your data may be transmitted to Google LLC servers in the United States. The EU Commission has not adopted an adequacy decision for data transfers to the United States. The data transfer takes place, among other things, according to standard contractual clauses as appropriate safeguards for the protection of personal data.

These are available at:

https://policies.google.com/privacy/frameworks

https://business.safety.google/adsprocessorterms/

The use of cookies or comparable technologies is carried out with your consent pursuant to point (1) of Article 25(1) of the Telecommunications and Telemedia Data Protection Act in conjunction with point (a) of Article 6(1) GDPR. The processing of your personal data is carried out pursuant to point (a) of Article 6 (1) GDPR with your consent. You can withdraw your consent at any time by contacting us and without affecting the legality of the processing carried out on the basis of your consent up to the withdrawal.

Additional information and Google’s privacy policy are available at:
https://policies.google.com/privacy?gl=de

Use of Google AdSense

Our website uses the AdSense function offered by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter referred as “Google”). The data processing serves to rent advertising space on the website and target visitors who visit the website with personalised advertising. This function displays personalised, interest-based advertisements from the Google display network to the visitors of the provider’s website. As a result, Google uses cookies analyse the way you use the website. The information generated on the way you use the this website is usually transferred to a Google server in the United States and stored there. The EU Commission has not adopted an adequacy decision for data transfers to the United States. The data transfer takes place, among other things, according to standard contractual clauses as appropriate safeguards for the protection of personal data.

These are available at:

https://policies.google.com/privacy/frameworks

https://business.safety.google/adscontrollerterms/

Google may transfer this information to third parties where required to do so by law, or in the event that such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data is holds.

The use of cookies or comparable technologies is carried out with your consent pursuant to point (1) of Article 25(1) of the Telecommunications and Telemedia Data Protection Act in conjunction with point (a) of Article 6(1) GDPR. The processing of your personal data is carried out pursuant to point (a) of Article 6 (1) GDPR with your consent. You can withdraw your consent at any time by contacting us and without affecting the legality of the processing carried out on the basis of your consent up to the withdrawal.

Additional information and Google’s privacy policy are available at:

https://www.google.com/policies/technologies/ads/

https://www.google.de/policies/privacy/

4. Use of the remarketing or “similar target groups” function by Google Inc.

Our website uses the remarketing or “similar target groups” function offered by Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States; hereinafter referred to as “Google”). If you normally reside in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for processing your data and for compliance with the applicable data protection legislation.

This function serves to analyse visitor behaviour and visitor interests. Google uses cookies to analyse website use, which forms the basis for the creation of interest-related advertisements. Cookies record website visits and store anonymised data on the use of the website. The personal data of website visitors is not stored. If you subsequently visit another website in the Google display network you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.

Your data may be transferred to the United States. The EU Commission has not adopted an adequacy decision for data transfers to the United States. The data transfer takes place, among other things, according to standard contractual clauses as appropriate safeguards for the protection of personal data.

These are available at:
https://policies.google.com/privacy/frameworks

The use of cookies or comparable technologies is carried out with your consent pursuant to point (1) of Article 15(3) of the Telemedia Act in conjunction with point (a) of Article 6(1) GDPR. The processing of your personal data is carried out pursuant to point (a) of Article 6 (1) GDPR with your consent. You can withdraw your consent at any time by contacting us and without affecting the legality of the processing carried out on the basis of your consent up to the withdrawal.

More information on Google remarketing and the corresponding privacy policy is available at:
https://www.google.com/privacy/ads/

5. Plug-ins and miscellaneous

Use of Google Tag Manager

Our website uses Google Tag Manager offered by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States; hereinafter referred to as “Google”). If you normally reside in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for processing your data and for compliance with the applicable data protection legislation.

This management system manages JavaScript tags and HTML tags that are used to implement tracking and analytics tools. The data processing serves to implement a demand-oriented design, and optimise and analyse our website.

The Google Tag Manager neither stores cookies nor processes personal data. It does, however, enable the triggering of further tags which may collect and process personal data.

More information on the terms of use and data protection is available here:
https://marketingplatform.google.com/intl/de/about/analytics/tag-manager/use-policy/

Use of social plug-ins

We use social network plug-ins on our website. The integration of social plug-ins and the data processing serves to optimise advertising for our products.

A link is established between your computer and the servers of the social network providers when a social plug-in is embedded; the plug-in is displayed on the webpage by notifying your Internet browser, provided you have expressly consented to this operation. Your IP address and the information relating to which of our webpages you visited are transmitted to the provider’s servers. This applies regardless of whether you are registered or logged in to the social network. This information is also transmitted in the case of users who are not registered or logged in. If you are connected to one or more of your social network accounts at the same time, the information collected may also be associated with your respective profiles. When using the plug-in functions (e.g. pressing the button), this information is also matched to your user account.

You can prevent this match by logging out of your social media accounts before visiting our website and before activating the buttons.

The use of cookies or comparable technologies is carried out with your consent pursuant to point (1) of Article 15(3) of the Telemedia Act in conjunction with point (a) of Article 6(1) GDPR. The processing of your personal data is carried out pursuant to point (a) of Article 6 (1) GDPR with your consent. You can withdraw your consent at any time by contacting us and without affecting the legality of the processing carried out on the basis of your consent up to the withdrawal.

The social networks specified below are integrated into our website via social plug-ins. For additional information on the scope and purpose of the collection and the use of the data, as well as your rights and options for protecting your privacy, please refer to the provider’s privacy notices in the links.

We and Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; hereinafter referred to as “Facebook”) are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Facebook Ireland on the joint processing of personal data, which establishes the respective responsibilities.

The agreement is available at:
https://www.facebook.com/legal/controller_addendum

Thereafter, we are responsible, in particular, for complying with the information obligations pursuant to Article 13 and 14 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations pursuant to Article 33 and 34 GDPR to the extent that a personal data breach affects our obligations under the joint processing agreement. It is Facebook Ireland’s responsibility to ensure the rights of data subjects pursuant to Articles 15 – 20 GDPR, to comply with the security requirements of Article 32 GDPR with respect to the security of the service, and to comply with the obligations pursuant to Article 33 and 34 GDPR to the extent that a personal data breach affects Facebook Ireland’s obligations under the joint processing agreement.

Your data may be transferred to the United States. The EU Commission has not adopted an adequacy decision for data transfers to the United States. The data transfer takes place, among other things, according to standard contractual clauses as appropriate safeguards for the protection of personal data.

These are available at:
https://www.facebook.com/legal/EU_data_transfer_addendum

Additional information on the collection and use of data by Facebook, your rights and ways to protect your privacy is available in Facebook’s privacy policy at:
https://www.facebook.com/about/privacy/

Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, United States)
https://help.instagram.com/155833707900388

Your data may be transferred to the United States. The EU Commission has not adopted an adequacy decision for data transfers to the United States. The data transfer takes place, among other things, according to standard contractual clauses as appropriate safeguards for the protection of personal data.

These are available at:
https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-dataprotection/standard-contractual-clauses-scc_de

LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, United States; hereinafter referred to as “LinkedIn”)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

Your data may be transferred to the United States. The EU Commission has not adopted an adequacy decision for data transfers to the United States.

Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, United States; hereinafter referred to as “Pinterest”)
https://about.pinterest.com/en/privacy-policy

Your data may be transferred to the United States. The EU Commission has not adopted an adequacy decision for data transfers to the United States.

Use of Google Maps

Our website uses the function for embedding Google Maps offered by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States; hereinafter referred to as “Google”).

If you normally reside in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for processing your data and for compliance with the applicable data protection legislation.

This feature visually represents geographical information and interactive maps. Google also collects, processes, and uses data on visitors to the website when they visit pages with embedded Google maps.

Your data may be transferred to the United States. The EU Commission has not adopted an adequacy decision for data transfers to the United States. The data transfer takes place, among other things, according to standard contractual clauses as appropriate safeguards for the protection of personal data.

These are available at:
https://policies.google.com/privacy/frameworks

The use of cookies or comparable technologies is carried out with your consent pursuant to point (1) of Article 15(3) of the Telemedia Act in conjunction with point (a) of Article 6(1) GDPR. The processing of your personal data is carried out pursuant to point (a) of Article 6 (1) GDPR with your consent. You can withdraw your consent at any time by contacting us and without affecting the legality of the processing carried out on the basis of your consent up to the withdrawal.

Additional information on the data collected and used by Google is available in Google’s privacy policy at:
https://www.google.com/privacypolicy.html

You also have the option of changing your settings in the data privacy centre to manage and protect your data processed by Google.

Use of YouTube>

Our website uses the function for embedding YouTube videos offered by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter referred as “YouTube”). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States; hereinafter referred to as “Google”).

This feature displays YouTube videos in an iFrame on the website. The option “privacy-enhanced mode” is enabled here. This prevents YouTube from storing information on visitors to the website. Information on the video is transmitted to YouTube and stored only when you watch a video. Your data may be transferred to the United States. The EU Commission has not adopted an adequacy decision for data transfers to the United States. The data transfer takes place, among other things, according to standard contractual clauses as appropriate safeguards for the protection of personal data. These are available at:
https://policies.google.com/privacy/frameworks

The use of cookies or comparable technologies is carried out with your consent pursuant to point (1) of Article 15(3) of the Telemedia Act in conjunction with point (a) of Article 6(1) GDPR. The processing of your personal data is carried out pursuant to point (a) of Article 6 (1) GDPR with your consent. You can withdraw your consent at any time by contacting us and without affecting the legality of the processing carried out on the basis of your consent up to the withdrawal.

Additional information on the collection and use of data by YouTube and Google, your rights and ways to protect your privacy is available in YouTubes’s privacy policy at:
https://www.youtube.com/t/privacy

6. Rights of data subjects and retention period

Duration of storage

Once the contract is fully processed, the data is initially stored for the duration of the warranty period; afterwards, it is stored in accordance with the retention periods prescribed by law, in particular those prescribed by tax and commercial law, and then deleted after the period has elapsed, unless you have consented to additional processing and use.

Rights of the data subject

If the legal requirements are fulfilled, you have the following rights according to Article 15 – 20 GDPR: right of access by the data subject, right to rectification, right to erasure, right to restriction of processing and right to data portability.

You also have the right to object to processing based on point (f) of Article 6(1) GDPR and to processing for the purpose of direct marketing pursuant to Article 21(1) GDPR.

Right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with the supervisory authority pursuant to Article 77 GDPR if you consider that the processing of your personal data is not lawful.

Right to object

If the data processing specified here is based on our legitimate interests pursuant to point (f) of Article 6(1) GDPR, you have the right to object to the processing of your data at any time with future effect for reasons arising from your particular situation.

If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is intended for the establishment, exercise or defence of legal claims.

If personal data is being processed for the direct marketing purposes, you can object to this at any time by notifying us. If the objection is successful, we will no longer process the personal data for direct marketing purposes.

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