The history of Alveus

“We have created the largest catalogue of blends in the world”

From our modest 200 m2 warehouse in 2006, Alveus now occupies more than 20,000 m2. This modern infrastructure allows us to serve hundreds of customers on a daily basis all over the world. Today, with more than 100 employees in Germany and Spain, we are able to offer a wholesale tea service of the highest quality in over 70 countries.

Our first catalogue had just 150 references. From the best tea gardens in the world, the totally handcrafted work began to create all of our blends by hand from our production centre in Hamburg.

In 2022, we are proud to offer the largest catalogue of organic premium teas and infusions in the world. Our creativity knows no limits. We already have more than 1500 references ready to be sent and our catalogue grows every day.

Thanks to our commitment to quality and constant progress, we have become a world leader in the creation of recipes and blends. We have gained the trust of the most demanding customers. The modernisation of such a traditional sector has led us to a new era of growth: Our online shop for B2B customers selling wholesale tea and infusions.

And this is just the beginning…

Social Responsibility

Alveus supports the Ethical Tea Partnership (ETP), whose mission is to create a fairer and more sustainable tea industry. For example, they are “trying to improve the economics of the tea sector, deliver equality for tea communities and enhance the climate resilience of tea-producing origins."

As an extension of our commitment, we believe in the personal growth of our employees and we appreciate each and every person involved in our sector, who allows us to sell the best teas in the world.

Our team

If there is something that makes us stand out from other distributors, it is the quality guarantee of our products. Our teams control all phases of the production and sales process: From the selection of tea at source, to logistics and handcrafted packaging, everything is done at our own facilities.

Tea sommeliers, tea tasters, aroma experts… All of our colleagues work with our production and packaging departments at our main facilities in Oststeinbek, Germany.

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Management team

Daniel Trenk

Daniel Trenk

Chief Executive Officer

Jürgen Hutt

Jürgen Hutt

Chief Financial Officer

Martin Kohl

Martin Kohl

Chief Operating Officer

Our Headquarters

Our growth has allowed us to invest in new and modern logistics centres that ensure:

  • Optimal storage and preservation conditions for premium products
  • Packaging options for retail and large volumes
  • Agreements with specialist transport companies to ship to any part of the world at optimised prices and with the greatest care

We also have offices in several European countries to offer specialised advice in 12 languages to professional distributors.

Headquarter in Oststeinbek near to Hamburg, Germany.

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