A poorly ranked online store is like a physical shop located on a deserted street.
Just as the success of a physical store largely depends on its location, the success of an online tea store depends on its visibility in search engines like Google.
In the digital world, good ranking not only boosts your traffic but also enhances your brand perception and maximises sales opportunities.
In this post, we’ll cover some of the most important actions you must take to appear at the top of Google search results.
Let’s Start with SEO
When we talk about SEO, we’re referring to search engine optimisation.
This means you need to optimise your website to make it appealing to Google, which increases your chances of appearing at the top when someone searches for tea-related products.
A good SEO strategy involves creating quality content that’s well-structured, alongside a solid backlink strategy.
But SEO also relies on having a fast, secure (HTTPS), and mobile-friendly website. Google favours sites that offer a great user experience, especially on mobile devices.
Original and Quality Content
The first thing to consider is that your online tea store needs content. An empty store showing only products and prices won’t do it!
One of the main mistakes newcomers make online is to publish a list of products with photos, names, and prices. This works if you’re selling to regular customers, but to Google, you’re not adding anything new, so it won’t consider you relevant enough to be shown in the top positions.
So, fill your product pages with as much information as possible. Share more about your products: how to prepare them, their origin, fun facts, personal opinions…
Another key factor is how often you publish or update content. Google loves active websites, so try to post new content every month. And if you can do it weekly, even better!
To make it easier to post content regularly, consider creating a blog linked to your online store. Here, you can share recipes using your teas, answer frequently asked questions from your customers, write about tea culture and more.
Content hierarchy also plays a role in ranking. Your content must be well-organized and internally linked. For instance, if you have a parent category called “Green Tea,” you should never have a subcategory called “Flavoured Oolong Tea” under it.
Finally, always write original content. If Google notices you’re not bringing anything new to the table, it won’t have any reason to place you at the top of the results. Never copy content from other websites!
Use Relevant Keywords
Identify and use relevant keywords for your store in your website’s content. Tools like Google Keyword Planner and SEMrush can help you find the keywords your target audience is using.
This means that if people are searching for “buy black tea,” you should include these words in your titles and texts.
Images to Boost Your Online Tea Store’s Google Ranking
When we talk about content, we’re not just referring to text. Images also contribute to your online tea store’s Google ranking.
First, make sure they are of the highest quality possible, but also ensure they’re optimised for the web and not too large. This will help your store load faster, improving user experience. You can achieve this by using next-generation formats like WebP.
Use descriptive file names and alt text with relevant keywords to boost your visual SEO.
The Power of Quality Backlinks
Backlinks from tea-related or authoritative websites, such as newspapers or online tea magazines, will give your Google ranking a significant boost.
That’s why we recommend collaborating with tea bloggers, participating in tea-lover forums, and using social media to increase your online presence and earn backlinks.
Social Media Also Boosts Your Ranking
Social media doesn’t just help you build a community around your brand; it’s also very useful for ranking up your tea store on Google.
Regularly post high-quality content, actively engage with your followers, and make sure to include links to your website.
If the content users access is relevant and engaging, they’re more likely to spend time exploring your online store. Long time spent on your website signals to Google that your content is valuable and relevant, which can significantly improve your search ranking.
Stay Updated on Digital Marketing
Whenever possible, learn about digital marketing, at least the basic aspects of SEO.
Google’s algorithm changes regularly, so it’s important to stay updated on the best SEO practices.
Follow the social media profiles of experts in the field, as well as digital news blogs. Taking timely action to implement necessary improvements will earn you significant points for future Google algorithm updates.
Conclusion
Ranking your online tea store on Google is an ongoing process that requires dedication, but the benefits are clear.
By improving your online visibility, you’ll attract more potential customers interested in what you have to offer. Remember, SEO is just one part of a broader digital marketing strategy, but it’s essential for the long-term success of your tea store.
Patience, persistence, and practising good SEO are the main actions you can take to rank your online tea store on Google.
If you have any questions… we’d love to hear from you in the comments!
