Tea Blog
Inspiration for tea professionals
A selection of frequently asked questions combining technical knowledge, consumer advice and answers based on available evidence.
The first leaves of the Japanese spring give rise to one of the most eagerly awaited teas of the year. This Shincha Yabukita 2026 reflects
Lemongrass, also known as West Indian lemon grass or simply lemon grass, is characterised by its clean aroma and citrus flavour without any pronounced acidity.
Discover the true meaning of ‘premium’ when it comes to tea.
Discover the grades into which matcha tea is classified, the differences between them and when to recommend each one.
Rosemary is one of the most recognisable aromatic herbs in Mediterranean cuisine. Its intense flavour makes it useful in both savoury dishes and tea blends and herbal teas.
Luxury is also evident in tea. A well-thought-out menu can reinforce the quality, care and consistency of the service, as well as differentiate an establishment.
What is nutmeg, how is it used in cooking, and when is it best to sell it whole or ground, depending on the type of customer.
A guide to understanding what it offers in the cup, how to prepare it correctly and why it may be valuable within a professional selection of Japanese tea.
Matcha is much more than just a decorative ingredient in a blend. Discover the 5 main benefits matcha brings to a blend.