Tea Blog
Inspiration for tea professionals
Discover the true meaning of ‘premium’ when it comes to tea.
From the intensity of Irish Breakfast to the unmistakable bergamot aroma of Earl Grey, British blends have created some of the most recognisable tea profiles.
Intense, aromatic and lingering, cloves need not take centre stage to make their mark. Used in just the right amount, they transform a simple mixture
Discover the grades into which matcha tea is classified, the differences between them and when to recommend each one.
More than just a condiment, chilli or cayenne pepper is a symbol of intensity and plant diversity. From its American roots to its presence in European organic spice catalogues, its history reflects the connection between culture, flavour and botanical science.
What is so special about organic tea? Clear arguments so that your customers understand... and choose it.
Learn how to apply a cross-selling strategy with tea accessories to enhance your customers’ experience and increase your revenue.
How to set the selling prices of your teas. Learn how to balance profitability and competitiveness with our expert recommendations.
Tulsi, also known as holy basil, is one of the most iconic plants in Indian tradition and Ayurveda. Today, it has become a highly valued infusion in the international market. In this article, we explore its history, characteristics, and traditional uses.
Discover what organic tea really means: certification, traceability and shop management to ensure organic products with integrity and consistency.